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Certification programs also provide a structured learning experience that can help digital marketers stay on top of industry best practices and new developments. In today’s digital age, businesses are relying more on digital marketing strategies to reach their target audience. As a result, digital marketing has become an essential skill for marketers and businesses alike. To validate their knowledge and expertise in this field, digital marketers can obtain certifications from various platforms such as Google and Facebook ads. These certifications not only enhance their resume but also demonstrate their credibility and proficiency in digital marketing. In this blog, we will discuss the top digital marketing certification programs offered by Google and Facebook.
Finally, digital marketing certification programs can help marketers build a network of peers and mentors who can offer guidance, support, and new ideas. This can be especially valuable for those who work independently or remotely and may not have access to colleagues or mentors in their daily work.
The AdWords Fundamentals exam covers the basics of AdWords, including creating and managing campaigns, ad formats, targeting and bidding strategies, and measurement and optimization. The exam is 120 minutes long and consists of 100 multiple-choice questions.
The specialist exam covers more advanced topics related to AdWords, such as search advertising, display advertising, video advertising, shopping advertising, and mobile advertising. Each specialist exam is 90 minutes long and consists of 70 multiple-choice questions.
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To become certified in Search Advertising, a digital marketer must pass the Search Advertising exam, which consists of 70 multiple-choice questions and lasts 90 minutes. The passing score for the exam is 80%, and there is no penalty for guessing.
Display Advertising certification can be valuable for digital marketers who specialize in display advertising and want to demonstrate their expertise to potential clients or employers. It can also help marketers stay up-to-date with the latest display advertising best practices and features, which can lead to better campaign performance and return on investment.
Mobile Advertising certification can be valuable for digital marketers who specialize in mobile advertising and want to demonstrate their expertise to potential clients or employers. It can also help marketers stay up-to-date with the latest mobile advertising best practices and features, which can lead to better campaign performance and return on investment.
The Google Ads Video Advertising certification is another speciality exam included in the AdWords certification program. It can also help marketers stay up-to-date with the latest video advertising best practices and features, which can lead to better campaign performance and return on investment
This exam covers advanced concepts related to shopping advertising, including:
The Google Analytics certification is a program that tests a digital marketer’s proficiency in using Google Analytics to measure website traffic, user behaviour, and other key metrics. The certification program consists of two exams: the Google Analytics Individual Qualification (GAIQ) exam and the Google Analytics for Power Users exam.
The GAIQ exam is a beginner-level exam that covers the following topics:
To become certified in Google Analytics, a digital marketer must pass both the GAIQ and Google Analytics for Power Users exams. The passing score for both exams is 80%, and there is no penalty for guessing. The exams are free to take, and certification is valid for 12 months.
Google Analytics certification can be valuable for digital marketers who want to demonstrate their proficiency in using Google Analytics to track website performance and make data-driven decisions. It can also help marketers stay up-to-date with the latest Google Analytics features and best practices.
Google Digital Unlocked Certification is a program that offers free online courses in digital marketing, covering various topics like search engine optimization (SEO), search engine marketing (SEM), social media marketing, mobile marketing, and more. The program is designed to help small business owners, entrepreneurs, and job seekers acquire the digital skills needed to succeed in the digital economy.
Learn Digital with Google offers a certification exam that assesses individuals’ knowledge and skills in digital marketing. To obtain the certification, one must correctly answer 32 out of 40 questions in the final exam, which emphasizes the importance of carefully reading all of the course material. The certificate is valid for one year from the date of passing, providing individuals with ample time to demonstrate their proficiency in digital marketing concepts and strategies. In the event of not passing the exam, individuals can retake it after a 10-hour waiting period. Overall, the Learn Digital with Google certification is a valuable credential that can enhance one’s career opportunities in the digital marketing field.g field.
The program includes a series of video lessons, interactive exercises, and quizzes to test your knowledge. The course is self-paced, and you can complete it at your own speed. The certification exam consists of 60 multiple-choice questions and lasts 2 hours. The passing score for the exam is 75%, and you have two attempts to pass.
After completing the course and passing the exam, you will receive a digital badge and certificate that can be added to your LinkedIn profile or resume to showcase your skills and knowledge. The certification is valid for 13 months, after which you will need to renew it by retaking the exam.
. This means that you’ll have ample time to showcase your expertise and knowledge in the respective marketing area. So, whether you’re looking to boost your marketing skills or demonstrate your proficiency to potential clients or employers, HubSpot Academy’s certification exams can help you achieve your goals.
The Facebook Ad Certification program consists of two exams: the Facebook Certified Planning Professional exam and the Facebook Certified Buying Professional exam. The exams test a digital marketer’s knowledge and skills in creating and managing Facebook ad campaigns. The exams cover topics such as Facebook ad policies and guidelines, campaign and ad set structures, targeting and audience insights, measurement and reporting, ad auction and delivery, ad formats and creative, Facebook pixel and events, and optimization and bidding strategies.
Obtaining a Facebook Ad Certification can demonstrate an individual’s practical knowledge and experience in managing campaigns and advertising online. The certification program offers two distinct certificates: Buying Professionals and Planning Professionals. These certifications are specifically designed for individuals who currently manage, or aspire to manage, Facebook Pages and Facebook Ads. By earning a Facebook Ad Certification, individuals can showcase their expertise in utilizing this powerful advertising tool to effectively market their business or organization.
If you are a digital marketer or interested in pursuing a career in digital marketing, getting certified can be a great way to enhance your skills and knowledge, and showcase your expertise to potential employers or clients.
Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.
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