25000+
Students Trained
08 March 2023- 8 AM
Batch Timing
2.5 Months
(Mon to Fri)
Offline & Online
Mode of Teaching
100%
Placement Assistance
Digital Marketing Course Key Highlights
- India’s No.1 Digital Marketing Institute
- Practical Training With 100% Placement
- Practically Work on Projects & Case Studies
- Live Classes by Mentor
- Learn From Industry Experts
- Domain & Hosting (WordPress)
- Internship Offered
- 50+ Recruiting Partners
- 6 Months of Membership
- Online, Offline & Hybrid Sessions Available
- Trained 25000+ Students
- 9+ Digital Marketing Certifications
- Mock Interviews
- Education Loan Facility Available
- Flexible Batch Timings
- Daily Session Recording Provided
- Our Placement
We're here to help & answer any question you might have. We look forward to hearing from you
Showcase your mastery of Google Ads by getting certified in
Search, Display, Video, Shopping Ads, Apps & measurement.
Google AdWords Display Certification
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Faculties young enough to understand you and
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Digital Marketing Course Content Details [Updated 2022]
Under this, we covered topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms, etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout!
- What are Search Engines and Basics?
- HTML Basics.
- On Page Optimization.
- Off Page Optimization.
- Essentials of good website designing & Much More.
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Creating Content
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results
- What is Website?- Understanding website
- How to register Site & Hosting of site?
- Domain Extensions
- Web Page Creation
- WordPress Themes, Widgets, Plugins
- Contact Forms, Sliders, Elementor
- Blogs Vs Website
- How to write blogs for website
- How to select topics for blog writing
- AI tools for Blog writing
- Introduction
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- Real Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
- Traffic Reports
- Events Tracking
- Customization Reports
- Actionable Insights
- Making Better Decisions
- Comparision Reports
- Website Performance
- Url Inspection
- Accelerated Mobile Pages
- Google index
- Crawl
- Security issues
- Search Analytics
- Links to your Site
- Internal Links
- Manual Actions
- What is voice engine optimization?
- How do you implement voice search optimization?
- Why you should optimize your website for voice search?
- Introduction to E commerce SEO
- What is e-commerce SEO?
- How Online Stores Can Drive Organic Traffic
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
- Submissions
- What is Social Media?
- How social media help Business?
- Establishing your online identity.
- Engaging your Audience.
- How to use Groups, Forums, etc.
- How can Facebook be used to aid my business?
- Developing a useful Company / fan Page
- Establishing your online identity.
- Engaging your Audience, Types of posts, post scheduling
- How to create & use Groups
- Importance of Hashtags & how to use them
Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.
- How to use Twitter
- What are hashtags, Lists
- Twitter Tools
- Popular Twitter Campiagns
- Your Profile: Building quality connections & getting recommendations from others
- How to use Groups-drive traffic with news & discussions
- How to create LinkedIn Company Page & Groups
- Engaging your Audience.
- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
- Use of playlists
- YouTube AdSense
- How to create Creator Studio in YouTube & Verify Your Channel
- Increase Your Profitability Through YouTube Channel
- Linking Google AdSense & YouTube AdSense
- YouTube Keyword Research
- Publish a High Retention Video
- YouTube Ranking Factors
- YouTube Video Optimization
- YouTube channel monetization policies
- How Does YouTube Monetization Work?
- YouTube monetization requirements
- What are the main types of social media tools?
- Top Social Media Tools You Need to Use
- Tools used for Social Media Management
- What is Social Media Automation?
- Social Media Automation/ Management Tool
- Buffer/ Hootsuite/ Postcron
- Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
- Add/ Remove Profiles in Tools
- Post Scheduling in Tools
- Performance Analysis
- How to create Business Manager Accounts
- What is Account, Campaign, Ad Sets, Ad Copy
- How to Create Campaigns on Facebook
- What is Budget & Bidding
- Difference Between Reach & Impressions
- Different Objectives for campaigns
- Types of Ads, placements
- Facebook Retargeting
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
- CPC, vCPM, ECPC, CPA, CPV Bidding
- Dynamic Search Campaign, Call Only Campaigns
- Targeting Options- Target & Bid, Bid Only, Placements,
- Keywords, Topics, Contextual Targeting
- How to create Campaign Manager Account
- What is Account, Campaign Groups, Campaigns
- Objectives for Campaigns
- Bidding Strategies
- Detail Targeting
- Advanced Audience Targeting
- Ad Format
- Conversion Tracking
- How to run Video Ads?
- Types of Video Ads:
- Skippable in Stream Ads
- Non Skippable in stream Ads
- Bumper Ads
- Bidding Strategies for Video Ads
- Ad-Words Account Setup
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Ad groups and Keywords
- Text Ads and Guidelines
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
- CPC bidding
- Types of Keywords: Exact, Broad, Phrase
- Bids & Budget
- How to create Text ads
- Image Ad Formats and Guidelines
- Targeting Methods: Keywords, Topics, Placement Targeting
- Performance Metrics: CPM, vCPM, Budget
- Report, Segment Data Analysis, Impression Shares
- Frequency Capping
- Automated rules
- Target Audience Strategies
- How to Video Ads
- Types of Video Ads
- Skippable in stream ads
- Non-skippable in stream ads
- Bumper Ads
- How to link Google AdWords Account to YouTube Channel
- What are Discovery Ads
- How to Create Discovery Ads
- Bidding Strategies
- How to track conversions
- Different Bidding Strategies in Google AdWords
- CPC bidding, CPM bidding, CPV bidding
- How to calculate CTR
- What are impressions, impression shares
- Why Lead Generation Is Important?
- Understanding the Landing Page
- Understanding Thank You Page
- Landing Page Vs. Website
- Best Practices to Create Landing Page
- Best Practices to Create Thank You Page
- What Is A/B Testing?
- How to Do A/B Testing?
- Converting Leads into Sale
- Understanding Lead Funnel
- Introduction to Conversion Optimization
- Conversion Planning
- Landing Page Optimization
- What is conversion
- Implementing conversion tracking
- Conversion tracking
- Remarketing in adwords
- Benefits of remarketing strategy
- Building remarketing list & custom targets
- Creating remarketing campaign
- How to Use Quora for Marketing
- Quora Marketing Strategy for Your Business
- Growth Hacking Basics
- Role of Growth Hacker
- Growth Hacking Case Studies
- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate
- Payments & Payouts
- Blogging
- Basics of Google Adsense
- Adsense code installation
- Different types of Ads
- Increasing your profitability through Adsense
- Effective tips in placing video, image and text ads into your website correctly
- Adding GTM to your website
- Configuring trigger & variables
- Set up AdWords conversion tracking
- Set up Google Analytics
- Set up Google Remarketing
- Set up LinkedIn Code
- Introduction to Email Marketing basic.
- How does Email Marketing Works.
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
- CAN SPAM Act
- Email Marketing Best Practices
- Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content
- Character limits
- SMS Scheduling
- Advertising: Principles, Concepts and Management
- Media Planning
- Whatsapp Marketing Strategies
- Whatsapp Business Features
- Business Profile Setup
- Auto Replies
Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.
- How to work as a freelancer
- Different websites for getting projects on Digital Marketing
- What Is ORM?
- Why We Need ORM
- Examples of ORM
- Case Study
- How to build resume for different job profiles
- Platforms for resume building
- Which points you should add in Digital Marketing Resume
- Dos and Don’t for Your First Job Interview
- How to prepare for interview
- Commonly asked interview question & answers
- How to send quotation to the clients
- How to decide budget for campaign
- Quotation formats
- How to create images using tools like Canva & PosterMyWall tools
- How to add effects to images
Let's be in the Lane of Digital Memories
Batches we offer
for Digital Marketing Courses
Batch Timings for Digital Marketing Courses in Mumbai
| Batch Time | Start Date | Duration | Online/ Classroom | Book Now |
|---|---|---|---|---|
| 10.30 AM to 12.30 PM | 21st June 2022 | 2 Months | Online | Contact Now |
| 2 PM to 4 PM | 15th June 2022 | 2 Months | Online | Contact Now |
| 7 PM to 9 PM | 16th May 2022 | 2 Months | Online | Contact Now |
| 1 PM to 3 PM | 22nd June 2022 | 2 Months | Online | Contact Now |
Recently Placed Students
Abhishek Shrikhande
GO MO Group
Prashant Hiranwale
Amura Technologies
Abhishek Chudiwal
Merkle Sokrati
Amit Velkar
Markets & Markets
Karishma Mistry
Team Manager with Go Mo
Shraddha
Hindavi Technologies
Jayesh Rasne
Wipro
Abhinav Lohar
WATConsult
Nikhil Raje
ICICI Bank
Vivek Phadtare
Cybage
Best Digital Marketing Course In Mumbai, or live online.
Launch your Career in Digital Marketing. Premium School of Digital Marketing offers Digital Marketing Certification Courses in Mumbai that focus on skills like SEO, Social Media Marketing, PPC & Web Analytics. This course is designed for those who want to make a career in digital marketing as well as Housewives, Engineering and MBA students. These courses will help you become a Digital Marketing Expert by Mastering the most in-demand Digital Marketing Skills and Tools.
How to Get Your Google Certification?
- To get started: Go to Google Partners
- Click “Certifications”
- Click “See exams”
- Hover over an exam section and click “Exam Details”
- Click “Take Exam”
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Benefits of Becoming a Google Certified Professional?
- Google Ads certifications are professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
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There are Six Google Ads Certifications Available Today:
- Google Ads Search
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Modules
Student Trained
All
Skill Levels
2 Months
Duration
English + Hindi
Language
40+ Must-Know Digital Marketing Tools that You will Learn in Digital Marketing Courses in Mumbai
Our Alumni Work At
And Here Comes Where Everyone is Eager to know - Salaries in Digital Marketing?
Digital marketing courses are available at many universities and institutions. With these courses, one can learn all the technical aspects of digital marketing.
In recent years importance of video & audio content or voice search are rapidly growing. Also new businesses are entering into creation of digital content. So it will naturally create plenty of opportunities in the future. It is estimated that the digital industry is going to grow up to USD 70.33 billion in 2023
There is an increasing demand for digital marketers in the job market because of the growing investments in this field. There is a shortage of skilled professionals worldwide, but if you have the skills and education, you can make a handsome salary.
In the past few years, the digital marketing industry has grown exponentially. As a result, there is an increased demand for qualified digital marketers and this has led to higher salaries.
The average salary for a digital marketer in the US is around $90,000 per year. The median salary is around $91,000 per year.
There are many factors that contribute to these numbers like location, experience level, and company size.
The digital marketing industry is growing at a rapid pace and salaries are also increasing steadily.
The salaries for digital marketers vary depending on their level of experience, skillset and location. The median salary for a junior digital marketer is around $35,000 per year, which can go up to $70,000 per year for a senior digital marketer.
Hands-on Training
Learn in small groups and work on projects proven to boost understanding of concepts and retention
Trusted Knowledge
Time tested curriculum and supporting materials to help you revise core concepts.
Free Retake
Attend the course again for free within 6 months. No re-take fees will be charged
Start your Online Digital Marketing Training with Industry Experts.
Why Choose Premium School of Digital Marketing?
- Premium School of Digital Marketing(earlier known as School of Digital Marketing) is one of the Mumbai’s oldest & best digital marketing training institutes.We have been running operations from the last 12 years.
- Super-sessions are also conducted on every alternate Sunday. In these sessions, industry experts share their experiences with students to get real time examples.
- Industry experts are from companies like Cybage, Merkle Sokrati, TCS.
- Learn from Google certified industry experts who have experience in marketing small and medium businesses using Digital Marketing. They provide a practical Digital Marketing guide for beginners to learn everything you need to know about digital marketing, and how it works.
- Premium School of Digital Marketing offers 100% job assistance to all it’s students on completion of the course. Flexible batch timings allow you to make the most of your program.
- Rated 4.8 out of 5 in Google reviews by our students for our digital marketing courses in Mumbai.
- Get lifetime learning access which means you can attend our digital marketing classes in Mumbai with fees till the time you feel you are career and market-ready.
- Master the basics of digital marketing. No need to pay the fees first, you can first attend the demo lecture to see the learning process and then make your decision the way you want.
- We have been referred by many popular bloggers as Top Digital Marketing Institutes in Mumbai with placements which provides Best Digital Marketing Courses in Mumbai.
- When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Course Benefits
Better Job Prospects
The demand for Digital Marketing professionals is estimated to cross 20 lakhs by end 2022. After taking our Digital Marketing Course in Mumbai, one can earn a fair remuneration. Freshers can earn between Rs 15,000 and Rs 20,000 per month. Students who have more than 2 years of experience can earn between Rs 25,000 to Rs 30,000 per month. The growth of digital marketing has been very impressive and the growth is going to see an upward trend in the future. Simply put, the future of digital marketing looks secure and bright.
Explore Different Sectors
If you wish to switch to a different sector or want to have the freedom to switch, then learning digital marketing is the right step for you.
Digital marketing literally applies to every sector in the world. From pharmaceuticals to fashion, from education to service, you name it, the demand for digital marketing remains the same in every sector. If you’re an aspiring digital marketer in making or already one, you must have definitely researched the new digital marketing trends sometime or the other!
Higher Pay
Looking for a reason for your next salary hike? There is a huge demand in the industry for skilled digital marketing professionals but the supply is not quite there. Keeping up with the latest digital marketing trends in the industry is a necessity for professionals who want a future in digital marketing. Thus, you can demand better pay and there is no reason why you would be denied that.
Industry recognized Certification from PSDM
By the end of this extensive online digital marketing course, you will be able to crack the Google Ad Fundamental certification and receive a certificate of completion from PSDM. Additionally, you will earn recognition from top digital marketing agencies and brands.
Make you career landscape more captivating with our Digital Marketing Course in Mumbai. Premium School of Digital Marketing is one of the oldest & Mumbai’s best digital marketing training institutes with affordable fees from past 10 years. PSDM has taught 18,000+ students and is regularly ranked by many popular bloggers among the Top Digital Marketing Institutes in Mumbai which provides Best Digital Marketing Courses in Mumbai.
Learn the fundamentals of digital marketing to help your business or career. Start today and get certified in Fundamentals of digital marketing.
Students Reviews & Ratings on our Digital Marketing Course in Mumbai
I have been learning SEO in SDM Kothrud Branch from last 8 days…Personally I feel their Way of Teaching is extremely Good and hope for the same for remaining days of Course Duration… I Will Review Again With My Honest Opinion.. Mr. Ashwani Sir is Good in Teaching and Clearing Doubts.. Thanks a lot to Him..
Deepak J
Hi everyone it was a great platform for me to sharpen my Digital marketing skills& personal skills. It is the best institute for Digital Marketing course in Pune with well experienced teachers. Your confidence will be more while you’re leaving this institute as a Professional.
Priti Bhor
This is the best Institute in Pune. I have completed MT Digital Marketing course from here. They have experienced faculty of industry. I will always recommend everyone to join School of Digital Marketing for Digital Marketing. Thank You SODM Go Digital 🙂
Amit Ranade
One of the best digital marketing institute covered each & every topic. Staff with bulk of knowledge & experienced faculties. Flexible batches (branches as well). Provides 100% placement assistance. Wonderful learning experience.
Sara Ansari
Benefits of Digital Marketing Training in Mumbai
What Is the Demand for Digital Marketers? According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. Digital marketing can help you get a career that pays better. This is perhaps the most enticing advantage of digital marketing. Demand for digital professionals is inversely proportionate to supply and, given the expanding scope of digital marketing, this situation promises to remain unchanged in the near future.
Digital marketing holds huge promise for MBA students and they are snapping up roles with the new wave of marketing firms. MBAs have greater potential for jobs in new marketing trends. Hence MBA should pursue Digital Marketing Training Program. To help them realize their career-aspirations, we have come up with the best digital marketing training in Mumbai with job opportunities with eminent companies, post successful completion of their digital marketing training.
Top Digital Marketing Training Institute in Mumbai
Premium School of Digital Marketing, (earlier known as School of Digital Marketing) is well poised to help you realize these career goals. In addition to being one of the oldest and most reputed digital marketing training institutes in Mumbai, we also offer 100% job assistance. Our methodologies, curriculum and faculty have set a new benchmark in digital marketing training in Mumbai. Leverage our training and digital marketing certifications to take the plunge in the new blue ocean of opportunities. Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing.
