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SDM being one of the oldest digital marketing training institutes in Mumbai we tend to provide a complete modern outlook to the traditional digital marketing training classes in Mumbai.
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    Digital Marketing Courses

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    Batch Timings for Digital Marketing Courses in Mumbai
    Batch Time Start Date Duration Online/ Classroom Book Now
    10.30 AM to 12.30 PM 21st  June 2022 2 Months Online Contact Now
    2 PM to 4 PM 15th June 2022 2 Months Online Contact Now
    7 PM to 9 PM 16th May 2022 2 Months Online Contact Now
    1 PM to 3 PM 22nd June 2022 2 Months Online Contact Now

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    Digital marketing Courses in Pune

    Digital Marketing Course Content Details [Updated 2023]

    Under this, we covered topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms, etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout!

    • What are Search Engines and Basics?
    • HTML Basics.
    • On Page Optimization.
    • Off Page Optimization.
    • Essentials of good website designing & Much More.
    • Content Marketing Overview and Strategy
    • Content Marketing Channels
    • Creating Content
    • Content Strategy & Challenges
    • Image Marketing
    • Video Marketing
    • Measuring Results
    • What is Website?- Understanding website
    • How to register Site & Hosting of site?
    • Domain Extensions
    • Web Page Creation
    • WordPress Themes, Widgets, Plugins
    • Contact Forms, Sliders, Elementor
    • Blogs Vs Website
    • How to write blogs for website
    • How to select topics for blog writing
    • AI tools for Blog writing
    • Introduction
    • Navigating Google Analytics
    • Sessions
    • Users
    • Traffic Source
    • Content
    • Real Time Visitors
    • Bounce Rate%
    • Customization
    • Reports
    • Actionable Insights
    • Making Better Decisions
    • Traffic Reports
    • Events Tracking
    • Customization Reports
    • Actionable Insights
    • Making Better Decisions
    • Comparision Reports
    • Website Performance
    • Url Inspection
    • Accelerated Mobile Pages
    • Google index
    • Crawl
    • Security issues
    • Search Analytics
    • Links to your Site
    • Internal Links
    • Manual Actions
    • What is voice engine optimization?
    • How do you implement voice search optimization?
    • Why you should optimize your website for voice search?
    • Introduction to E commerce SEO
    • What is e-commerce SEO?
    • How Online Stores Can Drive Organic Traffic
    • What is Local SEO
    • Importance of Local SEO
    • Submission to Google My Business
    • Completing the Profile
    • Local SEO Ranking Signals
    • Local SEO Negative Signals
    • Citations and Local
    • Submissions
    • What is Social Media?
    • How social media help Business?
    • Establishing your online identity.
    • Engaging your Audience.
    • How to use Groups, Forums, etc.
    • How can Facebook be used to aid my business?
    • Developing a useful Company / fan Page
    • Establishing your online identity.
    • Engaging your Audience, Types of posts, post scheduling
    • How to create & use Groups
    • Importance of Hashtags & how to use them

    Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

    • How to use Twitter
    • What are hashtags, Lists
    • Twitter Tools
    • Popular Twitter Campiagns
    • Your Profile: Building quality connections & getting recommendations from others
    • How to use Groups-drive traffic with news & discussions
    • How to create LinkedIn Company Page & Groups
    • Engaging your Audience.
    • How to create YouTube channel
    • Youtube Keyword Research
    • Publish a High Retention Video
    • YouTube ranking factors
    • YouTube Video Optimization
    • Promote Your Video
    • Use of playlists
    • YouTube AdSense
    • How to create Creator Studio in YouTube & Verify Your Channel
    • Increase Your Profitability Through YouTube Channel
    • Linking Google AdSense & YouTube AdSense
    • YouTube Keyword Research
    • Publish a High Retention Video
    • YouTube Ranking Factors
    • YouTube Video Optimization
    • YouTube channel monetization policies
    • How Does YouTube Monetization Work?
    • YouTube monetization requirements
    • What are the main types of social media tools?
    • Top Social Media Tools You Need to Use
    • Tools used for Social Media Management
    • What is Social Media Automation?
    • Social Media Automation/ Management Tool
    • Buffer/ Hootsuite/ Postcron
    • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
    • Add/ Remove Profiles in Tools
    • Post Scheduling in Tools
    • Performance Analysis
    • How to create Business Manager Accounts
    • What is Account, Campaign, Ad Sets, Ad Copy
    • How to Create Campaigns on Facebook
    • What is Budget & Bidding
    • Difference Between Reach & Impressions
    • Different Objectives for campaigns
    • Types of Ads, placements
    • Facebook Retargeting
    • Text Ads and Guidelines
    • Image Ad Formats and Guidelines
    • Landing Page Optimization
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions
    • CPC, vCPM, ECPC, CPA, CPV Bidding
    • Dynamic Search Campaign, Call Only Campaigns
    • Targeting Options- Target & Bid, Bid Only, Placements,
    • Keywords, Topics, Contextual Targeting
    • How to create Campaign Manager Account
    • What is Account, Campaign Groups, Campaigns
    • Objectives for Campaigns
    • Bidding Strategies
    • Detail Targeting
    • Advanced Audience Targeting
    • Ad Format
    • Conversion Tracking
    • How to run Video Ads?
    • Types of Video Ads:
    • Skippable in Stream Ads
    • Non Skippable in stream Ads
    • Bumper Ads
    • Bidding Strategies for Video Ads
    • Ad-Words Account Setup
    • Creating Ad-Words Account
    • Ad-Words Dash Board
    • Billing in Ad-Words
    • Creating First Campaign
    • Understanding purpose of Campaign
    • Account Limits in Ad-Words
    • Location and Language Settings
    • Networks and Devices
    • Bidding and Budget
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation, frequency capping
    • Ad groups and Keywords
    • Text Ads and Guidelines
    • Landing Page Optimization
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions
    • CPC bidding
    • Types of Keywords: Exact, Broad, Phrase
    • Bids & Budget
    • How to create Text ads
    • Image Ad Formats and Guidelines
    • Targeting Methods: Keywords, Topics, Placement Targeting
    • Performance Metrics: CPM, vCPM, Budget
    • Report, Segment Data Analysis, Impression Shares
    • Frequency Capping
    • Automated rules
    • Target Audience Strategies
    • How to Video Ads
    • Types of Video Ads
    • Skippable in stream ads
    • Non-skippable in stream ads
    • Bumper Ads
    • How to link Google AdWords Account to YouTube Channel

     

    • What are Discovery Ads
    • How to Create Discovery Ads
    • Bidding Strategies
    • How to track conversions

     

    • Different Bidding Strategies in Google AdWords
    • CPC bidding, CPM bidding, CPV bidding
    • How to calculate CTR
    • What are impressions, impression shares

     

    • Why Lead Generation Is Important?
    • Understanding the Landing Page
    • Understanding Thank You Page
    • Landing Page Vs. Website
    • Best Practices to Create Landing Page
    • Best Practices to Create Thank You Page
    • What Is A/B Testing?
    • How to Do A/B Testing?
    • Converting Leads into Sale
    • Understanding Lead Funnel
    • Introduction to Conversion Optimization
    • Conversion Planning
    • Landing Page Optimization
    • What is conversion
    • Implementing conversion tracking
    • Conversion tracking
    • Remarketing in adwords
    • Benefits of remarketing strategy
    • Building remarketing list & custom targets
    • Creating remarketing campaign
    • How to Use Quora for Marketing
    • Quora Marketing Strategy for Your Business
    • Growth Hacking Basics
    • Role of Growth Hacker
    • Growth Hacking Case Studies
    • Understanding Affiliate Marketing
    • Sources to Make money online
    • Applying for an Affiliate
    • Payments & Payouts
    • Blogging
    • Basics of Google Adsense
    • Adsense code installation
    • Different types of Ads
    • Increasing your profitability through Adsense
    • Effective tips in placing video, image and text ads into your website correctly
    • Adding GTM to your website
    • Configuring trigger & variables
    • Set up AdWords conversion tracking
    • Set up Google Analytics
    • Set up Google Remarketing
    • Set up LinkedIn Code
    • Introduction to Email Marketing basic.
    • How does Email Marketing Works.
    • Building an Email List.
    • Creating Email Content.
    • Optimising Email Campaign.
    • CAN SPAM Act
    • Email Marketing Best Practices
    • Setting up account for Bulk SMS
    • Naming the Campaign & SMS
    • SMS Content
    • Character limits
    • SMS Scheduling
    • Advertising: Principles, Concepts and Management
    • Media Planning
    • Whatsapp Marketing Strategies
    • Whatsapp Business Features
    • Business Profile Setup
    • Auto Replies

    Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

    • How to work as a freelancer
    • Different websites for getting projects on Digital Marketing
    • What Is ORM?
    • Why We Need ORM
    • Examples of ORM
    • Case Study
    • How to build resume for different job profiles
    • Platforms for resume building
    • Which points you should add in Digital Marketing Resume
    • Dos and Don’t for Your First Job Interview
    • How to prepare for interview
    • Commonly asked interview question & answers
    • How to send quotation to the clients
    • How to decide budget for campaign
    • Quotation formats
    • How to create images using tools like Canva & PosterMyWall tools
    • How to add effects to images

     

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