DIGITAL MARKETING COURSE CONTENT

Under this, the basics of Digital Marketing will be covered. Topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout !

     What is Marketing ?

     How we do Marketing ?

     What is Digital Marketing ?

     Digital marketing Platforms and Strategies

     Digital Marketing vs Traditional Marketing

     Defining Marketing Goals

     Latest Digital marketing trends

     Case studies of Digital Campaigns

     Latest Digital marketing trends

     What are Search Engines and Basics?

     HTML Basics.

     On Page Optimization.

     Off Page Optimization.

     Essentials of good website designing & Much More.

     To know more Details about SEO Click Read More.

Content Marketing Overview and Strategy

Content Marketing Channels

Creating Content

Content Strategy & Challenges

Image Marketing

Video Marketing

Measuring Results

What is Website?- Understanding website

Structure, WordPress

Website Creation,

Web Page Creation

WordPress Themes, Widgets, Plugins

How to register Site & Hosting of site?

Introduction

Navigating Google Analytics

Sessions

Users

Traffic Source

Content

Real Time Visitors

Bounce Rate%

Customization

Reports

Actionable Insights

Making Better Decisions

To understand the data and statistics about a site, Google has designed and created Google Webmaster Tools. Get to learn the Webmaster tool as a part of this module. You would figure out how to utilize Google’s Webmaster Tools to list your site, check out the sitemap, robots..etc. You would get an insight into how to setup your webmaster tools account, adding a sitemap, look for crawling errors..etc. All this would be covered under sub modules namely Search appearance, Search traffic, Google index, Crawl, Security issues etc.

Search appearance

Structure Data

Rich

Data Highlighter

Html Improvements

Accelerated Mobile Pages

Google index

Crawl

Security issues

Search traffic

Search Analytics

Links to your Site

Internal Links

Manual Actions

International Targeting

What is Local SEO

Importance of Local SEO

Submission to Google My Business

Completing the Profile

Local SEO Ranking Signals

Local SEO Negative Signals

Citations and Local

Submissions

What is Social Media?

How social media help Business?

Establishing your online identity.

Engaging your Audience.

How to use Groups ,Forums ,etc.

To know more Details about SMO Click Read More

Ad-Words Account Setup

Creating Ad-Words Account

Ad-Words Dash Board

Billing in Ad-Words

Creating First Campaign

Understanding purpose of Campaign

Account Limits in Ad-Words

Location and Language Settings

Networks and Devices

Bidding and Budget

Schedule: Start date, end date, ad scheduling

Ad delivery: Ad rotation, frequency capping

Demographic bidding (Display Only)

Ad groups and Keywords

Display Ad Server

Keyword Types (Broad, Phrase, Exact and Negative)

Text Ads and Guidelines

Image Ad Formats and Guidelines

True View Video Ads Format & Light Box Ads

Landing Page Optimization

Performance Metrics: CTR, Avg. Position, Search Term

Report, Segment Data Analysis, Impression Shares

AdWords Policies, Ad Extensions

CPC, vCPM, ECPC, CPA, CPV Bidding

Conversion Tracking

AdWords Editor

Google My Client Center:

Dynamic Search Campaign, Call Only Campaigns

Targeting Options- Target & Bid, Bid Only, Placements,

Keywords, Topics, Contextual Targeting

Towards the end of the module, you’ll have a plan of how to run Facebook and Instagram advertisements in light of your goals. You’ll have a structure to construct your advertisement strategy on, and a more efficient way to deal with Facebook and Instagram advertising. Facebook and Instagram Advertising is a module for the individuals who are currently going with “Boost Post” or Facebook Ads Manager essentially, and who need to enhance their aptitudes to an expert level.

What are the business benefits of a Facebook & Instagram profile?

Building your brand on Facebook & Instagram

Driving visitors to your website through Facebook & Instagram

Conversion tracking on Facebook

Your competitors on Facebook

Achieving your company/organization goals on Facebook

Power Editor – How it works – the basics

The objective of this module is to give you the complete knowledge and techniques you require to end up plainly as an advanced user, boost your organization’s LinkedIn advertising activity and increment your brand image engagement.

What is LinkedIn advertising?

Types of promotions

Audience Targeting

Advanced Audience Targeting

Bidding strategies

Ad Format

Ad Dimensions and Rules

Remarketing Strategy

Conversion Tracking

The Twitter Marketing module offers training on the most proficient methods to utilize Twitter for business. Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies. The Twitter training additionally covers practical implementation that is important to businesses.

<strong class=”hvr-float-shadow”> What is Twitter advertising?</strong>

<strong class=”hvr-float-shadow”> Types of promotions</strong>

<strong class=”hvr-float-shadow”> Audience Targeting</strong>

<strong class=”hvr-float-shadow”> Advanced Audience Targeting</strong>

<strong class=”hvr-float-shadow”> Bidding strategies</strong>

<strong class=”hvr-float-shadow”> Ad Format</strong>

<strong class=”hvr-float-shadow”> Ad Dimensions and Rules</strong>

<strong class=”hvr-float-shadow”> Remarketing Strategy</strong>

<strong class=”hvr-float-shadow”> Conversion Tracking</strong>

Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

YouTube SEO 

How to create YouTube channel

Youtube Keyword Research

Publish a High Retention Video

YouTube ranking factors

YouTube Video Optimization

Promote Your Video

Use of playlists

YouTube AdSense

Basics of YouTube AdSense

How to create Creator Studio in YouTube & Verify Your Channel

Increase Your Profitability Through YouTube Channel

Linking Google AdSense & YouTube AdSense

Different Types of Ads

Understanding lead generation business

Why lead generation is important?

Understanding landing page

Understanding thank you page

Landing page vs. website

Best practices to create Landing page

Best practices to create thank you page

What is A/B Testing?

How to do A/B testing?

Converting leads into sale

Understanding lead funnel

Introduction to Conversion Optimization

Conversion Planning

Landing Page Optimization

Engaging in a Dialog with Your Users

Taking Action with Conversion Strategies

PPC Conversion Strategies

What is conversion

Implementing conversion tracking

Conversion tracking

Remarketing in adwords

 Benefits of remarketing strategy

 Building remarketing list & custom targets

 Creating remarketing campaign

 Introduction to Email Marketing basic.

 How does Email Marketing Works.

 Building an Email List.

 Creating Email Content.

 Optimising Email Campaign.

To know more Details about Email Marketing Click Read More

Understanding different devices

 Mobilegeddon- A mobile algorithm

 Deciding design patterns for mobile pages

 Signal your configuration to search engines

 Avoid common mistakes

 Understanding Affiliate Marketing

 Sources to Make money online

  Applying for an Affiliate

 Payments & Payouts

 CPC, CPA & other metrics

 Blogging 

 Google AdSense Account Set up

 Placing Ads on website

 YouTube Video Monetization

 Allowing & blocking Ads

 AdSense Administration

 Basics of Google Adsense

 Adsense code installation

 Different types of Ads

 Increasing your profitability through Adsense

 Effective tips in placing video, image and text ads into your website correctly

 Google Adsense Policy overview

 Apply for Adsense Account help Affiliate Marketing

 Adding GTM to your website

 Configuring trigger & variables

 Set up AdWords conversion tracking

 Set up Google Analytics

 Set up Google Remarketing

 Set up LinkedIn Code

 Setting up account for Bulk SMS

 Naming the Campaign & SMS

 SMS Content

 Character limits

 SMS Scheduling

 Whatsapp Marketing for Business

 Communicate better using texts, images, audio and video

 Whats app Automation Tools

 Increase audience engagement

 Reinforce credibility by providing immediate customer support 

 Growing your contacts

 Importance of App

 Benefits of Mobile App For Business

 App Creation Tool : Choose Relevant Layout

 Designing As Per Your Requirement

 How To Download Free apk File

 Introduction Google Play Console

 Process to Upload App in Play store

ASO Strategy

Intro to ASO

 Understanding ASO

 ASO Process

 iOS & Google Play Store

On & Off Page Factors:                            

 Strategy for Keyword Research

 App Title

 App Description

 Keywords Inventory

Click-through Rates:  

 App usage rate

 Update frequency

 Download rate

 Review score

 Getting Started with Online Reputation Management

 Creating online reputation

 Listening to Online Audience

 Establishing Reputation

 Responding to Crisis

 Advertising: Principles, Concepts and Management

 Media Planning

 Creativity and Campaign Planning

 Public Relations & Corporate Communication: Principles, Tools & Techniques

 Digital Public Relations & Corporate Communication

This one is a Growth Hacking Overview module that covers various aspects like basics of growth hacking, customer life cycle, growth hacker’s role etc. along with relevant case studies.

Growth Hacking Basics

 Role of Growth Hacker

 Customer Life Cycle

 What is conversion optimization techniques

 Growth hacking case studies

Get to know the nuances of working on live projects by getting a chance to work on one being a trainee. We provide a real time environment exposure to our candidates. Also gain knowledge from experts, on how to handle freelancing projects. 

 How to work on live projects?

Digital-Marketing-Demo-Session-KarveNagar

Special discounts on Digital Marketing course for students from the following colleges

  • 1. Sinhgad Institute
  • 2. Maeer's Institute of Technology
  • 3. Symbiosis Institute of Business Management Pune
  • 4. Department of Management Sciences (PUMBA)
  • 5. IMDR - Institute of Management Development and Research
  • 6. D Y Patil Institute
  • 7. IIEBM - Indian Institute of Education and Business Management
  • 8. Balaji Institute of Modern Management (BIMM)
  • 9. AISSMS Management College
  • 10. Indira Institute Of Management

Why a Career in Digital Marketing ?

 Capture the market of 3+ billion internet user

 Digital Marketing Professionals are in Market demand of 2+ Lac professionals by 2020

Earn 6 figure salary

 No specific educational background required

 Small investment with big returns

 No Technical Background Required

Prospective Career Role

 Digital Marketing Executive/Strategist

 Search Engine Analyst

 Social Media Expert/ Specialist

 Inbound marketing manager

 Google AdWords Specialist

 Email Marketing Specialist

 Web Analyst

 Conversion rate Analyze

Career Opportunities

 Be an entrepreneur with your own agency

 Start Freelance work

 Be a professional blogger

 Earn with Affiliate marketing and AdSense

 Grow into a full time YouTuber

Searching For A Digital Marketing Training Institute In Pune?

You’ve Come To The Right Place!

Why School of Digital Marketing ?

OUR JOURNEY SO FAR

Pioneer Digital Marketing Training Institute
Free domain and hosting for individual
Holds the best placement Record

 

Career Oriented advanced Course Content
Certified Industry Experts
Hands-on Practical- Live website creation and live campaigns
Internship programs- Work on live projects & get experience letter
Career Guidance & Preparation
Learning Experience with Latest Technologies
Finance your career on your own: Education loan available

Mock interviews & Grooming Sessions on Recruitment Process

6 Months Membership
Versatile Batch Timings
Action Speak Louder than Mouth- In Media

School of Digital Marketing is one of the best leading Digital Marketing training institutes in Pune with 100% job assistance, specialising in digital marketing.

Our experienced faculty members are Google certified industry experts in marketing small and medium businesses using Digital Marketing. We offer our students interactive digital marketing classroom training and a chance to work on live projects. We also guarantee premier job placements and 100% job assistance to all our students on completion of the digital marketing course. Our flexible batch timings allow you to make the most of your program. Call us today and register for a free trial demonstration at our branches at Tilak Road, Pimple Saudagar-PCMC, Kothrud-KraveNagar & Hadapsar-VimanNagar.

School of Digital Marketing believes in sharing the right knowledge of the candidates in order to build the best career in digital marketing. Digital marketing course has become the mainstream in India where every business is stepping into the new strategy to build a highly competitive strength. We at the School of Digital Marketing, give the complete digital marketing training in Pune to the candidates and develop the strategy in their mind so they can add more value to the company. We do provide Digital Marketing Certifications once the course is complete. Learn Digital Marketing in Pune from Industry Experts. 

40+ Must Know Digital Marketing Tools that You will Learn in Class

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Our Students Work in Companies like

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SOME OF OUR STUDENTS WORKING WITH

rutuja-gawane

Rutuja Gawane

Cybage

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prartik-awaasti

Pratik

Awasthi

TCS

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rakhi-sonawane

Rakhi Sonawane

Accenture

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Aditi Bhagwat - School of Digital Marketing

Aditi Bhagwat

Wipro – BPS

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abhinav-loharAbhinav Lohar

Dentsu Aegis Network

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akash-kapsikarAkash Kapshikar

Amura Technologies

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rahul-jagptap

Rahul Jagtap

Markets & Markets

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Abhay Pandey - School of Digital MarketingAbhay Pandey

Group M

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FREQUENTLY ASKED QUESTIONS

Is Digital Marketing demo Session free ?

Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.

Is there any Flexible Timing for working professionals ?

Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.

Can we come and see your offices ?

Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.

Who is the faculty? Are they qualified to give training for digital marketing ?

The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.

What locations do you cover ?

We cover up 4 prime locations in Pune those are  Tilak Road, Kothrud, Viman Nagar & Pimple Saudagar & soon coming in Thane.

Where and when can I take Digital Marketing exam ?

You can attend the examinations at any centers of School of Digital Marketing.

Who can pursue the Digital Marketing course ?

Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.

Do we need a laptop to start this course? Do we need Internet connection? You People provide it ?

Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.

What are the differences between your Digital Marketing courses in Pune and that of other institutes ?

The topics would be the same, more or less. The major difference we think we have is; Our knowledge delivery method.

Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.

Can I get Job Assistance from your side after completing the Digital Marketing course ?

Yes we provide 100% of job assistance until you get placed.

What if I miss the Digital Marketing lecture ?

You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.

What are your payment terms and what are payment modes are available ?

You can pay online with a credit card or a debit card, net banking or EMI alternative.

Who are your students ?

our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or  interested in pursuing in digital marketing course.

Which Digital Marketing Certification you covered ?

We provide our student through tests to confirm them with our declaration. We, further encourage our learning individuals to compose 5 Google examinations to be certified as Google Adwords professional continued with institute certification and providing internship certification as well.

Do I need any technical knowledge to pursue Digital Marketing Course ?

No, You just need to have the basic browsing knowledge & rest will take care of.

Can I work as freelancer or self-employed individual ?

Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.

Do you provide any Training Material ?

Yes we provide training material. In fact we give you a Manual of Printed Notes.Also we provide soft copy of notes.

Will we get any support from you people in future if I start my business ?

Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.

CAREER OPPORTUNITIES IN DIGITAL MARKETING

Building a Strong Professional Career

Building a strong professional career in digital marketing without getting the proper knowledge is impossible. School of Digital Marketing being the best digital marketing training institutes in Pune, supports the fresher/professional to understand the concept of digital marketing by taking them through the Theoretical & Practical digital marketing classroom session. Times of India, in their recent blog claims that Digital Marketing will create additional 1.5 lac jobs in India by 2017 which keeps on increasing with a period of time. Therefore, we have come up with the best digital marketing training courses in pune & job opportunities which can be easily cracked post the successful completion of the digital marketing course.

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