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Digital Marketing Courses in Pune

Considering a Career in Digital Marketing? You are already off to a great start.

Your next big step is to understand this vast new domain & where you fit in. Premium School of Digital Marketing offers a comprehensive selection of Digital Marketing courses in Pune with a practical Digital Marketing guide for beginners at a very Affordable fees. As a  Pioneer and one of the premier institutes for Professional Digital Marketing Courses in Pune since 2011 – Premium School of Digital Marketing offers you the most advanced and effective Digital Marketing Course with Internship.

Before we go deeper, let’s cover the basics.

What is Digital Marketing?

  • Digital marketing, also known as Internet Marketing, refers to the promotion of brands to connect with potential customers using the internet.
  • This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
  • Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

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    • To get started: Go to Google Partners
    • Click “Certifications”
    • Click “See exams”
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    • The exam will now start in your web browser

    Benefits of Becoming a Google Certified Professional?

    • Google Ads certifications are professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
    • After you pass a certification exam, you can use your certification to promote yourself to the communities, projects, and employers that are important to you.

    There are Six Google Ads Certifications Available Today:

    • Google Ads Search
    • Google Ads Display
    • Google Ads Video
    • Shopping ads
    • Google Ads Apps
    • Google Ads Measurement

    All these certifications are FREE OF COST!!

    Years of Teaching Exp.
    Enrolled
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    Corporate Trainings
    Faculties

    Digital Marketing Course Key Highlights

    • 120+ hours of training, over 2 months
    • Resume & Interview Training
    • 100% Placement Assistance
    • One-on-One Mentoring
    • Rated 4.8 out of 5
    • 20+ Industry Tools Mastery
    • 6+ Managerial Skills
    • 2+ Live Projects
    Digital-Marketing-Courses-in-Pune

    Why choose Premium School of Digital Marketing for best
    Digital Marketing Certification Courses in Pune?

    Reasons to Join the Digital Marketing Classes in Pune with School of Digital Marketing
    Pioneer-Digital-Marketing-Training-Institute

    Pioneer Digital Marketing Training Institute

    Free-domain-and-hosting-for-individual

    Free domain and hosting for individual

    Holds-the-best-placement-Record

    Holds the best placement Record

    Career Oriented advanced Course Content

    Career Oriented advanced Course Content

    Certified-Industry-Experts

    Certified Industry Experts

    Learning-Experience-with-Latest-Technologies

    Learning Experience with Latest Technologies

    Hands-on-Practical--Live-website

    Hands-on Practical- Live website creation and live campaigns

    Internship-programs

    Internship programs- Work on live projects & get experience letter

    Career Guidance & Preparation

    Career Guidance & Preparation

    Versatile-Batch-Timings

    Versatile Batch Timings

    Finance-your-career-on-your-own

    Finance your career on your own: Education loan available

    Action-Speak-Louder

    Action Speak Louder than Mouth- In Media

    Mock-interviews

    Mock interviews & Grooming Sessions on Recruitment Process

    6-Months-Membership

    6 Months Membership

    Advantages of Digital Marketing

    • Target the Right Audience
    • Improve Cost Effectiveness
    • Optimize and Obtain Better Conversion Rates
    • Accurately Measure All Results
    • Gain Brand Credibility and Drive Online Sales
    • Broaden Reach
    • Enhance Share-ability
    • Leverage Segmentation
    • Improve ROI Substantially

    Benefits of a Career in Digital Marketing in 2021

    • No Specific Background Education Required
    • Massively Growing Demand for Digital Marketeers
    • High-Paying Jobs
    • Fast-Growing Industry
    • Diverse Career Paths
    • Entrepreneurship Opportunities
    • Freelance Opportunities
    • Opportunity to Explore Diverse Sectors

    Skill Sets For Successful Digital Marketing Careers

    • Communication skills
    • Writing – For blogs, SEO, Ad copies, social media descriptions, captions, comments
    • Training the team
    • Socializing skills
    • Presentation Skills: Pitching Campaigns, Ideas, Budgets, Strategies, etc.
    • Basic Image Editing—don’t worry, you don’t need to learn Photoshop. There are several easy to master apps like Canva (http://canva.com)
    • Analytics

    Digital Marketing Course Content Details [Updated 2021]

    This module will give you an idea of the elements that constitute digital marketing. It will provide valuable insights into various aspects related to this field, before we dive deep into each.
    A sort of warm-up before the actual workout!

    Session will cover topics such as: what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to various digital marketing platforms, etc.

    • What are Search Engines and Basics?
    • HTML Basics.
    • On Page Optimization.
    • Off Page Optimization.
    • Essentials of good website designing & Much More.
    • Content Marketing Overview and Strategy
    • Content Marketing Channels
    • Creating Content
    • Content Strategy & Challenges
    • Image Marketing
    • Video Marketing
    • Measuring Results
    • What is Website?- Understanding website Components
    • How to Register and Host a Site
    • All About Domain Extensions
    • Introduction
    • Navigating Google Analytics
    • Sessions
    • Users
    • Traffic Source
    • Content
    • Real Time Visitors
    • Bounce Rate%
    • Customization
    • Reports
    • Actionable Insights
    • Making Better Decisions
    • Web Page Creation
    • WordPress Themes, Widgets, Plugins
    • Contact Forms, Sliders, Elementor
    • Traffic Reports
    • Events Tracking
    • Customization Reports
    • Actionable Insights
    • Making Better Decisions
    • Comparision Reports
    • Website Performance
    • Url Inspection
    • Accelerated Mobile Pages
    • Google index
    • Crawl Status
    • Security issues
    • Search Analytics
    • Links to your Site
    • Internal Links
    • Manual Actions
    • What is Local SEO
    • Importance of Local SEO
    • Submission to Google My Business
    • Completing the Profile
    • Local SEO Ranking Signals
    • Local SEO Negative Signals
    • Citations and Local
    • Submissions
    • What is Social Media?
    • How social media help Business
    • Establishing your Online Identity
    • Engaging your Audience.
    • How to use Groups, Forums, etc.
    • How can Facebook be used to aid my business?
    • Developing a useful Company / fan Page
    • Establishing your online identity.
    • Engaging your Audience, Types of posts, post scheduling
    • How to create & use Groups
    • Importance of Hashtags & how to use them

    Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

    • How to use Twitter
    • What are hashtags, Lists
    • Twitter Tools
    • Popular Twitter Campiagns
    • Your Profile: Building quality connections & getting recommendations from others
    • How to use Groups-drive traffic with news & discussions
    • How to create LinkedIn Company Page & Groups
    • Engaging your Audience.
    • How to create YouTube channel
    • Youtube Keyword Research
    • Publish a High Retention Video
    • YouTube ranking factors
    • YouTube Video Optimization
    • Promote Your Video
    • Use of playlists
    • YouTube AdSense
    • How to create Creator Studio in YouTube & Verify Your Channel
    • Increase Your Profitability Through YouTube Channel
    • Linking Google AdSense & YouTube AdSense
    • Ad-Words Account Setup
    • Creating Ad-Words Account
    • Ad-Words Dash Board
    • Billing in Ad-Words
    • Creating First Campaign
    • Understanding purpose of Campaign
    • Account Limits in Ad-Words
    • Location and Language Settings
    • Networks and Devices
    • Bidding and Budget
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation, frequency capping
    • Demographic bidding (Display Only)
    • Ad groups and Keywords
    • Display Ad Server
    • Keyword Types (Broad, Phrase, Exact and Negative)
    • Text Ads and Guidelines
    • Image Ad Formats and Guidelines
    • Landing Page Optimization
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions
    • CPC, vCPM, ECPC, CPA, CPV Bidding
    • Dynamic Search Campaign, Call Only Campaigns
    • Targeting Options- Target & Bid, Bid Only, Placements,
    • Keywords, Topics, Contextual Targeting
    • Text Ads and Guidelines
    • Image Ad Formats and Guidelines
    • Landing Page Optimization
    • Targeting Methods: Keywords, Topics, Placement Targeting
    • Performance Metrics: CPM, vCPM, Budget
    • Report, Segment Data Analysis, Impression Shares
    • Conversion Tracking

    Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

    • How to create YouTube channel
    • Youtube Keyword Research
    • Publish a High Retention Video
    • YouTube ranking factors
    • YouTube Video Optimization
    • Promote Your Video
    • Use of playlists
    • How to create Business Manager Accounts
    • What is Account, Campaign, Ad Sets, Ad Copy
    • How to Create Campaigns on Facebook
    • What is Budget & Bidding
    • Difference Between Reach & Impressions
    • Different Objectives for campaigns
    • Types of Ads, placements
    • Facebook Retargeting
    • How to create Campaign Manager Account
    • What is Account, Campaign Groups, Campiagns
    • Objectives for Campaigns
    • Bidding Strategies
    • Detail Tergeting
    • Advanced Audience Targeting
    • Ad Format
    • Conversion Tracking
    • Introduction to Conversion Optimization
    • Conversion Planning
    • Landing Page Optimization
    • What is conversion
    • Implementing conversion tracking
    • Conversion tracking
    • Remarketing in adwords
    • Benefits of remarketing strategy
    • Building remarketing list & custom targets
    • Creating remarketing campaign
    • Introduction to Email Marketing basic.
    • How does Email Marketing Works.
    • Building an Email List.
    • Creating Email Content.
    • Optimising Email Campaign.
    • CAN SPAM Act
    • Email Marketing Best Practices
    • Growth Hacking Basics
    • Role of Growth Hacker
    • Growth Hacking Case Studies
    • Understanding Affiliate Marketing
    • Sources to Make money online
    • Applying for an Affiliate
    • Payments & Payouts
    • Blogging
    • Basics of Google Adsense
    • Adsense code installation
    • Different types of Ads
    • Increasing your profitability through Adsense
    • Effective tips in placing video, image and text ads into your website correctly
    • Adding GTM to your website
    • Configuring trigger & variables
    • Set up AdWords conversion tracking
    • Set up Google Analytics
    • Set up Google Remarketing
    • Set up LinkedIn Code
    • Setting up account for Bulk SMS
    • Naming the Campaign & SMS
    • SMS Content
    • Character limits
    • SMS Scheduling
    • Advertising: Principles, Concepts and Management
    • Media Planning
    • How to work as a freelancer
    • Different websites for getting projects on Digital Marketing

    Faculties young enough to understand you and
    experienced enough to train you

    Learn Digital Marketing Course in Pune From Industry Experts
    Rohit Shelwante
    Worked for IBM & Wipro. More than 10+ Years of Rich Experience in Digital Marketing
    Ashwani Paswan
    Ecommerce Specialist with JBK Technologies
    Swapnil Narake
    Deputy General Manager - Marketing at Sahyadri Hospitals
    Gautam Sharma
    Digital Marketing Trainer
    Abhay Pandey
    Programmatic Specialist @ Google
    Smruti Walekar
    Digital Marketing Trainer
    Satyam Thakkar
    Digital Marketing Trainer
    Mahendra Patel
    Digital Marketing Trainer
    Hardik Daiya
    Digital Marketing Trainer
    Pankti Shah
    Digital Marketing Trainer

    Top Digital Marketing Recruiters in India

    • Cybage
    • Merkle Sokrati
    • Markets & Markets
    • Accenture
    • Webchutney
    • WatConsult
    • Wipro
    • Futurism
    • Amura

    Booming Business Opportunities in Digital Marketing

    • Become a professional blogger
    • Start your own advertising agency
    • Freelancing opportunities
    • Become a YouTuber
    • Become an affiliate partner
    • Become a digital marketing trainer
    • Become a social media influencer
    • Start your own podcast
    • Start a Consulting Business

    Digital Marketing Salary in India 2021

    Years of experience Salary (in LPA)
    Interns 0.50 – 1.0
    0 – 1 1.5 – 4.0
    1 – 3 2.0 – 6.0
    2 – 4 3.0 – 7.0
    3 – 5 4.0 – 10.0
    5 – 10 10.0 – 30.0

    What Our Students Say About Our Digital Marketing Courses in Pune

    Abhishek Chudiwal – Merkle Sokrati

    Akash Kapshikar – Gera Developers

    Apoorva Jadhav – Return on Web

    Digital-Marketing-Training-in-Pune

    40+ Must-Know Digital Marketing Tools that You will Learn in Digital Marketing Courses in Pune

    Digital-Marketing -Tools

    Our Alumni Work At

    Digital-Marketing-Companies

    Recently Placed Students

    Abhishek Shrikhande
    GO MO Group
    Prashant Hiranwale
    Amura Technologies
    Abhishek-Chudiwal-Merkle-Sokrati
    Abhishek Chudiwal
    Merkle Sokrati
    Amit Velkar
    Markets & Markets
    Karishma-Mistry-Go-Mo
    Karishma Mistry
    Team Manager with Go Mo
    Shraddha
    Hindavi Technologies
    Jayesh Rasne
    Wipro
    Abhinav Lohar
    WATConsult
    Nikhil Raje
    ICICI Bank
    Vivek Phadtare
    Cybage

    Batches we offer
    for Digital Marketing Courses

    Batch Timings for Digital Marketing Courses in Pune
    Batch Time Start Date Duration Online/ Offline Book Now
    10.30 AM to 12.30 PM 15th September 2021 2 Months Offline Contact Now
    1 PM to 3 PM 19th  October 2021 2 Months Online Contact Now
    2 PM to 4 PM 5th October 2021 2 Months Offline Contact Now
    7 PM to 9 PM 6th October 2021 2 Months Online Contact Now
    10.30 AM to 1.30 PM 16th November 2020 3 Months Offline Contact Now
    Batch Time Start Date Duration Weekday/ Weekend Book Now
    8.00 AM to 9.30 AM 10th March 2021 2 Months Weekdays Contact Now
    10.30 AM to 12.30 PM 10th March 2021 2 Months Weekdays Contact Now
    2.00 PM to 4.00 PM Starting Soon 2 Months Weekdays Contact Now
    7.00 PM to 9.00 PM Starting Soon 2 Months Weekdays Contact Now
    10.30 AM to 1.30 PM 20th July 2019 3 Months Weekend Contact Now
    Batch Time Start Date Duration Weekday/ Weekend Book Now
    8 AM -9.15 AM 2nd January 2020 2 Months Weekdays Contact Now
    10.30 AM to 12.30 PM 27th January 2020 2 Months Weekdays Contact Now
    7 PM -8.30 PM 4th January 2020 2 Months Weekdays Contact Now
    10.30 AM – 12.30 PM 21st September 2019 3 Months Weekends Contact Now
    Batch Time Start Date Duration Weekday/ Weekend Book Now
    10.30 AM- 12.30 PM 24th September 2019 2 Months Weekdays Contact Now
    12 PM – 2 PM 9th August 2019 2 Months Weekdays Contact Now
    7 PM – 9 PM 6th November 2019 2 Months Weekdays Contact Now

    Which Countries Have the Most Demand for Digital Marketers?

    Countries-Have-the-Most-Scope

    Digital Marketing FAQs That We Have The Answers To

    Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.

    Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.

    Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.

    The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.

    We cover up 4 prime locations in Pune those are Tilak Road, Kothrud, Viman Nagar & Pimple Saudagar & soon coming in Thane.

    You can attend the examinations at any centers of School of Digital Marketing.

    Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.

    Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.

    The topics would be the same, more or less. The major difference we think we have is Our knowledge delivery method.

    Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.

    Yes we provide 100% of job assistance until you get placed.

    You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.

    You can pay online with a credit card or a debit card, net banking or EMI alternative.

    Our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or interested in pursuing in digital marketing course.

    We provide our student through tests to confirm them with our declaration. We, further encourage our learning individuals to compose 5 Google examinations to be certified as Google Adwords professional continued with institute certification and providing internship certification as well.

    No, You just need to have the basic browsing knowledge & rest will take care of.

    Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.

    Yes we provide training material. In fact we give you a Manual of Printed Notes.Also we provide soft copy of notes.

    Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.

    How do I start a Career in Digital Marketing?

    You don’t require a special degree to get into Digital Marketing but a certification in Digital Marketing will help you to stand out from the crowd. You can discover a range of free online digital marketing courses with certificates by google, designed to help grow your business or jumpstart your career. Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. There is a huge demand in the industry for skilled digital marketing professionals but the supply is not quite there. This is where students can bridge this skill gap and carve out a career in digital marketing.

    Here are six things you can do right now to start a digital marketing career:

    • Create an Online Presence
    • Know the Latest Trends (Very Important)
    • Use Your Creativity
    • Get Out there and Network
    • Get Some Experience
    • Be Prepared for Entry-Level Jobs
    digital-marketing-courses-pune

    Why Opt for a Career in Digital Marketing?

    • Digital Marketing careers are in high demand right now.
    • Explore diverse sectors
    • Digital Marketing are the easiest high paying jobs
    • No Coding Knowledge Required

    Challenges

    • To Find the Right Institute –> Investment
    • Time to Practice –> Long Term 2-3 Months Plan
    • Dynamic – Keep Changing –> To Start / Change your Career
    • Support / Mentorship –> Ideal Sweat Spot

    Our Other Branches In Pune

    Choose a branch closer to your home.

    A Creative Blend of Digital Marketing Classroom Training and First Hand Practice

    • What is the Demand for Digital Marketers? According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings.
    • Digital Marketing is the most in demand course in India. Nowadays, every company wants to hire digital marketing experts. They can help companies to get more business and visibility in social and search media. Our online digital marketing courses with certificates can help you to get better job opportunities in various companies.
    • Building a strong professional career in digital marketing without proper knowledge is impossible. Premium School of Digital Marketing being among the top digital marketing institutes in Pune with placement guides the fresher/professional to understand the concept of digital marketing by taking them through theoretical & practical digital marketing classroom session.
    • When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

    Why Choose Premium School of Digital Marketing?

    • Premium School of Digital Marketing(earlier known as School of Digital Marketing) is one of the Pune’s oldest & best digital marketing training institutes.We have been running operations from the last 11 years.
    • Learn from Google certified industry experts who have experience in marketing small and medium businesses using Digital Marketing.
    • Premium School of Digital Marketing offers 100% job assistance to all it’s students on completion of the course. Flexible batch timings allow you to make the most of your program.
    • Rated 4.8 out of 5 in Google reviews by our students for our digital marketing courses in Pune.
    • Get lifetime learning access which means you can attend our digital marketing classes in Pune with fees till the time you feel you are career and market-ready.
    • No need to pay the fees first, you can first attend the demo lecture to see the learning process and then make your decision the way you want.
    • We have been referred by many popular bloggers as Top Digital Marketing Institutes in Pune which provides Best Digital Marketing Courses in Pune.

    Learn the fundamentals of digital marketing to help your business or career. Start today and get certified in Fundamentals of digital marketing.

    So, check out the demo class, sign up for a digital marketing class in Pune, and grab the opportunities with both hands.

    Students Reviews & Ratings on our Digital Marketing Course

    Digital-Marketing-Institutes-in-Pune

    I have been learning SEO in SDM Kothrud Branch from last 8 days…Personally I feel their Way of Teaching is extremely Good and hope for the same for remaining days of Course Duration… I Will Review Again With My Honest Opinion.. Mr. Ashwani Sir is Good in Teaching and Clearing Doubts.. Thanks a lot to Him..

    Deepak J

    Hi everyone it was a great platform for me to sharpen my Digital marketing skills& personal skills. It is the best institute for Digital Marketing course in Pune with well experienced teachers. Your confidence will be more while you’re leaving this institute as a Professional.

    Priti Bhor

    This is the best Institute in Pune. I have completed MT Digital Marketing course from here. They have experienced faculty of industry. I will always recommend everyone to join School of Digital Marketing for Digital Marketing. Thank You SODM Go Digital 🙂

    Amit Ranade

    One of the best digital marketing institute covered each & every topic. Staff with bulk of knowledge & experienced faculties. Flexible batches (branches as well). Provides 100% placement assistance. Wonderful learning experience.

    Sara Ansari

    Digital Marketing will Emerge as Best Career Option Post Covid-19

    Digital Marketing is today one of the most sought-after courses online, and there are several good reasons for this:
    Covid-19 with its lockdowns and WFH protocols, forced almost every company to move a portion of their marketing strategies online.

    With online opportunities on the rise, the number of active users has increased exponentially.

    Businesses have realized that in order to succeed, they need to establish their electronic presence. Discover digital marketing trends that will help your business not just survive, but thrive in this age of innovation.

    India is one of the fastest-growing emerging economies and digital demand is a major driver of its growth curve.

    The growth of digital marketing has been very impressive and the growth is going to see an upward trend in the future. Simply put, the future of digital marketing looks secure and bright.

    Digital marketing has immense potential to raise the standard of living, making it easier for both customers and businesses to buy, sell, transact and interact.

    All you have to do is work towards your goals, upgrade your digital marketing skills, and apply for the domain that suits you best.

    Many passionate youngsters are going in for a complete digital marketing course, so they can have a solid start in this field & can get high paying jobs in Digital Marketing

    If you are planning to build a career in the field of digital marketing, this is the best time to be in the market. You can also learn google digital marketing course at your own pace. Flexible and personalised training courses designed to build your confidence and help you thrive.

    Premium School of Digital Marketing, being among the top digital marketing institutes in Pune, supports the fresher/professional in understanding various concept of digital marketing by taking them through the theoretical & practical digital marketing training sessions.

    Our concern is to provide qualitative and cost effective courses for learners in modern India.

    Digital-Marketing-Courses-in-Pune
    Digital-Marketing-Training-in-Pune

    Benefits of Digital Marketing Training in Pune

    Digital marketing can help you get a career that pays better. This is perhaps the most enticing advantage of digital marketing. Keeping up with the latest digital marketing trends in the industry is a necessity for professionals who want a future in digital marketing. Demand for digital professionals is inversely proportionate to supply and, given the expanding scope of digital marketing, this situation promises to remain unchanged in the near future

    Digital marketing holds huge promise for MBA students and they are snapping up roles with the new wave of marketing firms. MBAs have greater potential for jobs in new marketing trends. Hence MBA should pursue Digital Marketing Training Program. To help them realize their career-aspirations, we have come up with the best digital marketing training in Pune with job opportunities with eminent companies, post successful completion of their digital marketing training.

    Top Digital Marketing Training Institute in Pune

    Choosing a career is not an easy task. Apart from your interest, you must seek a career in an industry that has a credible future. In today’s world that means Digital Marketing.

    Premium School of Digital Marketing, (earlier known as School of Digital Marketing) is well poised to help you realize these career goals. In addition to being one of the oldest and most reputed digital marketing training institutes in Pune, we also offer 100% job assistance. Our methodologies, curriculum and faculty have set a new benchmark in digital marketing training in Pune. Leverage our training and digital marketing certifications to take the plunge in the new blue ocean of opportunities. Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing.