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The Difference between Digital Marketing and Social Media Marketing in 2022
  • Christina D'Souza
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The Difference between Digital Marketing and Social Media Marketing

The Difference between Digital Marketing and Social Media Marketing in 2022

 Digital marketing and social media marketing are regularly interchanged when creating a marketing strategy. While digital and social media marketing are sometimes referred to as the same thing, they are two different aspects of a marketing plan.The difference between the two is simple: Digital Marketing is an umbrella term and includes all types of marketing activities while Social Media Marketing is one aspect of digital marketing and focuses mostly on the use of marketing on social media platforms.

Digital Marketing

The purpose of digital marketing is to understand a multiplicity of digital channels to raise sales and income, create brand awareness and client trust, create value, and much more. Those in charge of a digital marketing strategy are responsible for difficult strategies, measure analytics, and making campaign changes to decide what strategy site analytics, the list goes on.

It’s not compulsory to include all available digital channels in a marketing strategy. As a substitute, digital marketers create a customized marketing strategy that consists of the most proper digital marketing channels that are healthy for your business, target audience and financial plan

 Want to Master Digital Marketing? Check out our Digital Marketing Course Content here.

Social Media Marketing

Social media  marketing focuses solely on marketing strategies distributed across social channels like Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, Snapchat, and many more.

Related to a digital marketing campaign, it’s not compulsory to include all social channels in a marketing strategy. When choosing which social media platforms to use, marketers will include the social media channels that best state your brand voice, give you best possible visibility, and allow customers to connect with you the most.

The social platforms selected will also depend on your target audience. For example, your target audience is going to be different on Snapchat than it is on Facebook. Young users naturally use Snapchat, and if you are targeting a more adult audience, Facebook will be your best choice.

Generally, social media marketing strategies include:

Customer engagement

Follower analytics

Collaboration with industry influencers

Giveaway and contests

Attention-grabbing content

Organic and paid marketing

You should know and understand the difference so you can successfully create a marketing strategy for both aspects of your marketing plan.

Digital Marketing Online in Pune

Digital marketing VS Social media

It should be clear after understanding the above definition that social media is a m Internet Marketing which is part of Digital marketing.

If we compare the two side by side we will find that:

Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital income while social media is limited to the borders of the Internet.

A digital marketing strategy may include one or more workings (Internet Advertising, Mobile ads, TV, SMS, etc.) while a social media strategy may include one or more social media platforms (Facebook, Twitter, etc.)

Social media is powerfully connected with a content strategy i.e. you create content and use social media to support it while digital marketing can rely totally on banners (either on the Internet, TV, or billboards) for promotion.

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What are the Advantages of Using Social Media in Your Marketing Campaigns?

There are many advantages of utilise social media for promoting both your online or offline products and services

It’s a fast way to increase your message – If you have a big fan base, you can tweet or post on Facebook and your message can immediately go to thousands of users around the World. In fact, social media is the fastest way (even from TV and Radio) to make an announcement or spread a message.

It’s good for SEO – There are more and more signs that social signals are indirectly used for ranking purposes by both Google and Bing.

It’s a trend – Social media is a trend you cannot ignore if you want to stay close to your customers and in sync with the latest developments in marketing.

It’s one of the ways to interrelate with your customers and find out what they want – With social media your customers can show that they like a product or piece of content by voting (Like, Tweet), comment and sharing. As a marketer, you can analyse these data, talk with your customers, and find out how to make your products, content, or services better.

Here is an interesting article for you – Top 5 Most Demanding Skills in Digital Marketing 2022

Which Is More Important, Digital Marketing or Social Media?

It depends on the type of brand, products, or services you want to promote. There are cases where other forms of digital marketing will be more suitable to build awareness than social media. Social media is a must of every product, brand, or service that has an open audience.

For example, if you are selling a software product, social media can help you find new customers, educate your presented customers and keep them informed about new updates, upcoming releases, etc.

If on the other hand, you are selling custom tools for farmers you can use social media as a supply to find out more about the products but your main selling point will be announcement ads in rural areas and Radio ads.


It is important to know the differences between the different marketing theories so that you can select the most suitable tools to use in your campaigns.

Digital marketing is the future of marketing and will regularly gain more ground in the online and offline world.

Social media, on the other hand, is the new way to connect with other people, it is part of digital marketing and it’s here to change the way we find new customers and promote our products.

Our article on the topic How Good is a Career in Digital Marketing? Read it here

And that’s it!! Best of Luck

We hope you liked our article on the Importance of Digital Marketing

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Author: Christina D'Souza
Christina is a freelance Content Writer having 3+ years of experience. She works closely with B2B & B2C businesses providing Digital Marketing Content that gains social media attention & increases their Search Engine Visibility. In her spare time she loves to listen music.

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