Video Content to Engage Your Audience : How to Make the Most of It
INTRODUCTION: Video content has emerged as one of the most powerful tools in digital marketing to attract, engage, and retain audiences. By integrating video content to engage your audience into your marketing strategy, you can captivate viewers, differentiate your brand, and drive meaningful interactions. Let’s explore how you can effectively utilize video marketing to achieve […]
How to Write Engaging Social Media Posts for Maximum Impact
INTRODUCTION: In today’s fast-paced digital world, engaging social media posts are crucial for building an online presence, connecting with your audience, and driving business results. Whether you’re an individual looking to grow your personal brand or a business striving to increase engagement, knowing how to craft social media posts that capture attention and encourage action […]
6 Easy Steps to LinkedIn Success: A ultimate Guide for Professionals
LinkedIn is a social networking platform that is primarily focused on professional networking and career development. It was founded in 2002 and is now owned by Microsoft. Some of the key features of LinkedIn include the ability to create a profile that highlights your professional experience, education, and skills, connect with other professionals and build your network, […]
How to Choose the Right Digital Marketing Channels for Your Business?
Choosing the right digital marketing channels for your business can be a daunting task, but it is crucial to reaching your target audience and realizing your marketing goals. However, the use of the internet, mobile phones, social media, and other technologies have changed the way companies communicate with their customers. Digital marketing has also become […]
How Social Media Can Boost Your Brand Image
How Social Media Can Boost Your Brand Image By Rohit Shelwante Updated on: Jan 24, 2023 Table of Contents Introduction: What is Social Media and How Does it Affect Your Brand? Social media is a powerful tool for marketing your business. It can increase your brand image and its popularity. However, you need to know […]
Benefits of Social Media for Business in 2023
By Rohit Shelwante Updated on: Sep 25, 2023 Benefits of Social Media for Business in 2024 Table of Contents What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. Sherpa […]
The Difference between Digital Marketing and Social Media Marketing in 2022
The Difference between Digital Marketing and Social Media Marketing in 2024 By Rohit Shelwante Updated on: Sep 20, 2023 Table of Contents Digital marketing and social media marketing are regularly interchanged when creating a marketing strategy. While digital and social media marketing is sometimes referred to as the same thing, they are two different aspects […]
The Complete Guide to Digital Marketing Challenges and How to Beat Them
By Rohit Shelwante The Complete Guide to Digital Marketing Challenges and How to Beat Them Updated on: Sep 20, 2023 Table of Contents Introduction: What is Digital Marketing and Why is it Important? Digital marketing is the process of using digital technologies, such as social media, websites, blogs, search engines, and mobile devices to reach […]
What is Brand Management? ( Updated 2025 )
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to […]
Facebook Updates Its News Feed Algorithm to Give Preference to Live Video ( Updated 2022 )
Facebook Updates Its News Feed Algorithm to Give Preference to Live Video ( Updated 2024 ) By Rohit Shelwante Updated on: Jun 17, 2022 Table of Contents Introduction he algorithm is designed to show you the content that it thinks will be the most relevant to you . Facebook’s News Feed Algorithm is a complex […]