In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

The basics

This section contains the essential background information you’ll need to understand before you dive into YouTube optimization tactics.

Start with keyword research

Given that YouTube is a video search engine, you should approach content creation in a strategic way, as you would when optimizing your website. This means conducting keyword research to find out what your audience is interested in and how they talk about it online.

It’s easy to start your YouTube keyword brainstorming. Simply go to YouTube and start typing a keyword in the search box. As you type, you will get popular searches suggested to you by YouTube Suggest, which is the autocomplete feature built into the search box on YouTube. You can take this to another level using the free Uber suggest tool, which will iterate through the alphabet for the first letter of the next word of your search phrase. Remember to select “YouTube” instead of the default “Web.”

Keyword brainstorming is one thing, but you probably need to be able to compare keywords to each other to see which ones are searched on more frequently. There’s a tool for that, and it’s completely free, provided to us by Google: Google Trends. It’s surprising how many SEO practitioners don’t realize Google Trends has a “YouTube search” option underneath the “Web search” option, which will give you YouTube-specific search volume data. This tool doesn’t give you actual numbers, unfortunately (everything is in percentages), but nonetheless, it is quite handy for comparing keywords to each other.

Track your YouTube search rankings

You probably track your positions in the Google search results for a range of your favorite keywords, but are you doing this with YouTube? If not, you should be! There are many tools for this, both free and paid, so find one that you feel comfortable with so that you can track your progress as you optimize your videos.

Content is king, but consistency is queen

Obviously, to compete with all the other creators in the fast-paced, aggressive world of YouTube, you need great content that stands out from the crowd. While achieving a viral hit is great, remember that YouTube isn’t just about views: You’re looking to build a subscriber base and form long-term relationships with viewers.

Article Source: Search Engine Land

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