WordPress vs Pure HTML/CSS Websites – Which is Better for SEO?
At a basic level, this is kind of a general debate between using a database-driven content management system (like WordPress) or writing all of the HTML/CSS yourself along with possibly using a framework.
Difference Between WordPress and Static HTML:
In the end, everything comes out as HTML on the frontend. That is, your site’s code is going to look something like this no matter if you’re using WordPress or a static HTML website:
With static HTML, that story is pretty simple. You, or your developer, writes the code (including your content). Then, once it’s on the server, it’s always like that. There’s no background processing going on – your site is always right there in its finished form.
WordPress, on the other hand, is a content management system that uses PHP and a database. In simple terms, that means that when someone visits your WordPress site, your server “assembles” your site by:
Executing the PHP code to put together the HTML version of your site Querying your database to get the content to insert into that HTML
WordPress is a content management system. A content management system, often abbreviated as CMS, is software that helps you create, manage, and modify content on a website without needing to interact directly with the code.
For example, instead of needing to manually add your content by formatting it with HTML like you would for a static HTML website, you can just input your content using the WordPress editor and WordPress will handle displaying it on your site:
let’s talk about the advantages WordPress has in terms of Search Engine Optimization, marketing, and general web use. Even if some of these aren’t specifically SEO factors, they can have a secondary impact, and it’s worth considering.
It’s incredibly easy and fast to set up a WordPress site. As long as you have web hosting ready to go, you can go from nothing to a functioning WordPress site in under an hour if you know what you’re doing. You don’t have to wait for a developer to do their work and get something to go live.
WordPress comes with a near-infinite variety of plugins to expand and integrate features. Years ago it might have been better to use a custom developed site for some advanced features, but between the WordPress plugin directory, CodeCanyon, and all of the other independent developers, you can basically do anything with a plugin either for free or for a low cost.
Optimizing your website pages and content for search engines is the most annoying thing and we hate doing it. Can you imagine how much work it takes to go through every page on a HTML website to optimize them for keywords and meta descriptions?
Well, you don’t have to worry about that when you’re using WordPress. Because there’s a plugin for that too.
WordPress can be responsive just by picking the right theme. Google’s emphasis on mobile for SEO is increasing every day, from previous benefits to sites that have mobile compatibility to the recent mobile-first indexing change. Being able to comply with all of the best recommendations for mobile browsing simply by picking the right theme is a huge benefit.
SEO plugins like Yoast and All-In-One can help you cover all the bases properly. Instead of needing a huge checklist of every little bit of SEO just to remember things like image alt text, you can install one do-it-all plugin and configure all of the options quite easily. It’s surprisingly useful to be able to cover everything in one place and not have to worry about it. Here is the list of WordPress Plugins You Should Use for Every Website.
It’s cheap or free in most cases, which is ideal for small businesses and individuals. WordPress on its own is free, you just have to pay for the web hosting. Most plugins are free or will cost you something like $5-$10 for an annual license, so it’s not all that difficult to get a site up and running on a very low budget.
So if you want a simple website that operates a storefront and has a blog that covers all of the SEO bases, you can do a lot worse than WordPress. There’s really nothing wrong with using WordPress, so long as you’re able to keep up with the maintenance. Premium School of Digital Marketing provides Best WordPress Courses Training in Pune with placement assistance.