School of Digital Marketing

Why Every MBA Graduate Should Learn Digital Marketing? [Updated Feb 2023]

By Rohit Shelwante

Why Every MBA Graduate Should Learn Digital Marketing? [Updated Feb 2023]

Table of Contents


At the moment, the number of internet users worldwide is 3,675,824,813… Well, that is a huge number. The internet penetration is 50.1% which means it has grown 958% from 2000 to 2016.

Not so surprisingly, since people are moving online, the career prospects in the Digital Marketing industry are growing too.

Video Credit: Boom

The fact is that in the long run, each one of us MBAs will require peripheral skills that will impact the way we think about our business strategy.

Reasons to Choose a Career in Digital Marketing:

  • MBAs have greater potential for jobs in new marketing trends. Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success.

And therefore, MBAs should start thinking digitally below is a detailed justification of why we think an MBA should pursue a Digital Marketing Training Program:

1. Digital Marketing is the Future of the Marketing

Digital Marketing is gaining so much ground that shortly ‘Digital Marketing’ to become just ‘Marketing’.
Before you doubt this statement, let me tell you, we are cornered by digital technologies such as smartphones, tablets, smart TVs, smart cars and now even smart homes.

Moreover, recently our digital consumption has gone up radically, a study approves it that found the US consumes more Digital Media than TV.

At this juncture, companies, governments, organizations, non-profit organizations, and communities are spending huge to target, attract and engage their audience.

Therefore, this can be the prime reason to learn Digital Marketing, as it is definitely ‘The Marketing’ of the future.

TIP:” Interested in knowing more about Digital Marketing? We at the Premium School of Digital Marketing provide these courses in various cities. Below are some of the cities where you can find classroom training.”

Digital Marketing Courses in Vashi

Digital Marketing Courses in Mumbai

Digital Marketing Courses in Pune

Digital Marketing Courses in PCMC

2. Easy to Learn

  • The only pre-requisite to pursue Digital Marketing is that one needs to be internet savvy. It adds a lot more science and analytics to marketing, which is why an MBA / BBA can, undoubtedly, execute the methodology.
  • There is no pre-requisite to pursue Digital Marketing Course as this course is more to do with your interest.
  • You don’t need to get another degree or go to college to start a career in this field. Entering the sector is quite easy.

If you want to start a new career, digital marketing would be a great choice.


3. High growth rate causing high demand with short supply

  • Statistically, the rate at which the digital marketing industry is growing is exponential, especially in India.

As at 2021, 80% of businesses increased their digital marketing budget.

  • In 2022, the number has not reduced but keeps growing.
  • According to a recent study by experts, it has come across digital marketing will generate 1.5 lakh jobs in the year 2022.
  • The strikingly alluring factor is that the starting package for digital marketing professionals is Rs. 4.5-5.5 lakh

4. Stand ahead in the Competition

Companies need professionals who can help them in developing their business, and increase their leads, sales, and profits looking at the current marketing scenario you can’t accomplish that with the old style of marketing or say traditional marketing.

In a race to recruit the best, a digital marketing professional will be ahead of the rest as with a minimum company budget, he can render the best of ROI to the industry.

A Digital Marketing Professional is born creative as he can analyze and create the best Ads networks in the interest of his company. Thus, creativity and expertise will help him strive for the competition.

5. You Can Explore Different Sectors

If you wish to switch to a different sector or want to have the freedom to switch, then learning digital marketing is the right step for you.

Digital marketing literally applies to every sector in the world. From pharmaceuticals to fashion, from education to service, you name it, the demand for digital marketing remains the same in every sector.

Digital marketing will help you efficiently apply yourself and build a lucrative career in every sector.

6. Freelance Job Opportunities

You can opt to work for a company or you can be your own boss, Digital marketing freelancing and working on projects from home. All you need is a good internet connection.


The career opportunities in digital marketing are plenty; you get to choose what you want to become. If you are curious to get into the world of digital marketing, check out our practical-oriented Digital Marketing Courses in Pune with 100% placement assistance.

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