At the moment, the number of internet users worldwide is 3,675,824,813… Well, that is a huge number. The internet penetration is 50.1% which means it has grown 958% from 2000 to 2016.
Not so surprisingly, since people are moving online, the career prospects in digital industry are growing too.
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Digital marketing holds huge promise for MBA students and they are snapping up roles with a new wave of marketing firms. MBAs have greater potential for jobs in new marketing trends. Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success. And therefore, MBA’s should start thinking Digital and below are detailed justification why we think an MBA should pursue Digital Marketing Training Program:
1. Digital Marketing is the Future of the Marketing
Digital Marketing is gaining so much ground that in near future ‘Digital Marketing’ to become just ‘Marketing’.
Before you doubt this statement, let me tell you, we are cornered by digital technologies such as smartphones, tablets, smart TVs, smart cars and now even smart homes. Moreover, recently our digital consumption has gone up radically, a study approves it that found US consumes more Digital Media than TV.
In this juncture, companies, governments, organizations, non-profit organizations and communities are spending huge to target, attract and engage their audience. Therefore, this can be the prime reason to learn Digital Marketing, as it is definitely ‘The Marketing’ of the future.
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2. Easy to Learn
Being 100% non-technical course, digital marketing can be easily grasped and trained on. The only pre-requisite to pursue Digital Marketing is that one needs to be internet savvy. It adds a lot more science and analytics to marketing, which is why an MBA / BBA can, undoubtedly, execute the methodology. There is no pre-requisite to pursue Digital Marketing Course as this course is more to do with your interest.
3. Equivalent to Mini MBA
An MBA degree has not remained enough to get a job, for marketing has changed a lot in last few years but your MBA course curriculum hasn’t much and that there lies a gap between industry relevant skills and education. Digital Marketing is the future of Marketing as we know it. Digital Marketing teaches you to give clear and detailed information on products and services by way of content marketing and updated marketing strategies. It emphasises on Return on Investment. It is effective and efficient in building reputation, advanced advertisement, and proper result oriented marketing making it in line with MBA Program
4. Growth Rate
According to a recent study by the experts, it has come across that digital marketing will generate 1.5 lakh jobs in the year 2021. The HR experts have analysed that digital marketing space is likely to generate this huge number of jobs within a couple of years and give a boost to the business. The strikingly alluring factor is that the starting package for digital marketing professionals is Rs. 4.5-5.5 lakh
5. Stand ahead in the Competition
Companies need professionals who can help them in developing their business, increase their leads, sales and profits and looking at the current marketing scenario you can’t accomplish that with the old style of marketing or say the traditional marketing. In a race to recruit the best, a digital marketing professional will be ahead of the rest as with minimum company budget, he can render best of ROI to the industry. A Digital Marketing Professional is born creative as he can analyse and create best of Ads network in interest of his company. Thus, creativity and expertise will help him strive for the competition.