086986 06666
Download Brochure
Enquire Now
What’s The Real Cost of Learning Digital Marketing?
  • Christina D'Souza
  • No Comments
Whats-the-real-cost-of-learning-digital-marketing

What’s The Real Cost of Learning Digital Marketing?

With more and more businesses shifting their marketing efforts to digital mediums, the demand for digital marketers has never been higher. And it is slated to rise even higher into the foreseeable future. This has also led to a rash of digital marketing institutes opening shop all over the place offering basic and advanced courses. The curriculum for these courses is almost identical, but the similarity stops there. The biggest difference of course is the disparity in prices. While some courses are very affordable many others cost upwards of a lakh and a half and the rest somewhere in between. So how much can a prospective student realistically expect to pay to learn digital marketing?

Generally when purchasing a product or service, the rule of thumb is to pick a known brand. And that’s true for digital marketing too. So, the first step is to zero in on Premium Schools of Digital Marketing that have been around for at least half a decade and have built a strong reputation for the quality of their classes and their faculty. Surprisingly, you will find that there are many very reputed institutes that do not charge the earth for their courses. On the other hand, many reputed institutes are known to charge lakhs for their courses. But that doesn’t mean their courses are as premium as their fees.

 

Digital-Marketing-Courses-in-Mumbai

Why are some DM course fees so high and some so cheap?

It can be confusing. And if you’re suspicious, that’s natural. Let’s look at the expensive courses, first. One reason for the high fees is this. A big chunk of the fees you pay goes towards marketing expenses, media spends, etc. A couple of very well known 3 have chosen to take the affiliate marketing route. And their fees simply push up your fees higher.

Faculty members are another commonly touted business expense. But, while it is common practice for institutes to claim that their faculty is highly qualified and thus expensive; this is not always the case. Working professionals have routinely proven to be the best trainers, bringing rich on-the-job experience to their teaching; and they are also the most cost effective.

So, look for institutes whose faculty mostly comprises working professionals. Not only do they bring relevance to the topics and concepts, they are also well-networked, which is a big help when looking for internships or jobs.

Is an online training program worth the effort? Read our article on classroom vs online training for valuable insights

 

At the other end of the scale you also have free courses. Google itself offers free digital marketing training through its Digital Garage. The downside here is that being self-paced, the courses require an enormous amount of self discipline. Also each course is broken up into bite-sized modules: easy to comprehend, but you really need to stick with it to get through the course. And that’s really tough to do by yourself.

Another drawback is that these are not classroom programs. So, there is nobody to assist you in case you have a specific query or find a particular topic hard to understand. Not only is there no trainer, there are no classmates. This means no peer-to-peer learning, either.

Is an online training program worth the effort? Read our article on classroom vs online training for valuable insights

 

Months to learn—a lifetime to master

Like learning to play the guitar, you can get off the blocks quickly with learning digital marketing too. And, like playing the guitar, digital marketing can take a lifetime to master—if not longer. That’s simply because Digital Marketing is a constantly evolving field. New technologies, new platforms, new media… it’s a huge ocean out there and it’s growing with each passing day.

So, even if you pass your Digital Marketing course with flying colors, you could find yourself obsolete in a matter of months. If you don’t keep up. Which means signing up for refresher courses—ad nausea? Which can be prohibitively expensive. But there is an easier way.

 

Digital-Marketing-Courses-in-Pune

The real price of knowledge

The secret to learning digital marketing course with certification is cost-effectively from the ground up is start with the basics. Just sign up for a proper entry level digital marketing course with placements with our reputed Premium School of Digital Marketing. This will give you the knowledge—conceptual and practical to get started. Follow this up with an internship with a good digital marketing agency. This is the best way to put your skills into practice and get some hands-on experience along the way.

How can you land the internship of your dreams? Read our article here, for some valuable tips

Once you have acquired a decent breadth of practical knowledge and experience, you must make sure you’re up-to-date in the skills and technologies that are currently sought after. And no, you don’t need to sign up for course after course for this. There is a wealth of information available on the many digital platforms out there. Sources like YouTube have democratized learning like never before. You can find the answer to almost any challenge posted in simple step-by-step videos. With your previous knowledge base and practical experience, there should be no stopping you.

We hope you liked our article on the What’s the real cost of learning digital marketing?  Don’t forget to follow us on Twitter and Facebook.

Author: Christina D'Souza
Christina is a freelance Content Writer having 3+ years of experience. She works closely with B2B & B2C businesses providing Digital Marketing Content that gains social media attention & increases their Search Engine Visibility. In her spare time she loves to listen music.

Leave a Reply