What is Video Remarketing?
Video Re-marketing targets users who visit your website and then leave. Video re-marketing enables advertisers to advertise to those prospects when they’re on YouTube watching videos: either with a short video ad before the real video or with the little pop-up on the video or a display ad within the “suggested videos” section.
Focusing on YouTube videos is the major step towards re-marketing. Video Re-marketing with YouTube videos will allow you to:
• Target your potential customer’s attention and helps in building brand recall of your product in the minds of the customers.
• Brings appeal to the dull, static nature of image ads.
• Convey detailed Message by explaining and demonstrating your product or service in a 30-second clip rather than a sentence or two.
• Pricing is on a Max Cost Per View (CPV) basis. You pay for someone to watch your ad, and it goes into YouTube’s auction system, very similar to the Ad Words platform. For in-stream ads, you only pay if someone watches at least 30 seconds of your video, whereas for in-display ads, you pay when someone clicks your ads.
From interests, to demographics, to previous views, to website visits you as an advertiser have the ability to focus your advertising efforts in a way that offline advertisers could only dream of. Videos are capable of holding the attention of the online users longer than any other form of on-page media. Anyone who has the capability to produce high quality videos related to a brand, YouTube advertising gives an opportunity to present an engaging piece of content in front of an audience and allows one to be incredibly focused with those ads and video clips. That means fewer wasted impressions, fewer non-converting clicks and a strong increase in your online presence.
With the help of video re-marketing, you will be able to reach very qualified leads and potential customers.