What is Involved in a Digital Marketing Job? [Ultimate Guide 2022]

By Rohit Shelwante

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Table of Contents

So, You Want to be a Digital Marketer?

A quick guide for students considering a career in digital marketing

The Rise and Rise of Digital Marketing

This is the Age of the Internet. The internet has fundamentally changed how people interact with one another. That includes the way goods and services are bought, sold, and advertised. How businesses make use of the internet and its platforms can affect their business performance.  The Covid-19 Pandemic has made this even more abundantly clear to everyone.

Digital marketing has never been more important than it is today, and its importance will only grow as time goes on.

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What is Digital Marketing?

Digital Marketing–also referred to as internet, or online marketing–refers to the use of online platforms and internet-connected devices to market products to potential customers. It includes media vehicles, content types (social media posts, online videos, display ads) and analytics.  Assessment of campaign results informs ongoing campaigns. Traditional marketing, in contrast, is mostly physical and includes magazine ads, billboards, and direct mail. The exceptions to this are radio and television.

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Digital Marketing includes several sub-fields, each covering a different aspect:

Search Engine Marketing (SEM):

In this form of digital marketing, advertisers pay for views or clicks to their app or site. Here, keywords are bid on and the successful bidders pay when their ads are viewed (pay per impression). Or viewers click on ads, or website owners (which charge fixed prices, rather than making use of bidding).

Content Creation & Content Marketing:

As the name suggests, here, advertisers create original written or visual content on topics related to the product being marketed. This content is then shared on suitable platforms/media vehicles. The content may take several forms, including blog posts, videos, tweets, emails and infographics.

Social Media Marketing (SMM):

This branch of Digital Marketing deals exclusively with the use of social media for building brand awareness and a user base. It includes posts, pictures and videos, their captioning, the time at which these are posted, responses to comments and private messages, etc.

Business Planning and Strategy:

Planning informs the setting of mid- and long-term goals. It is also crucial for mapping out strategies to achieve these goals. Business Planning & Strategy is concerned with the big picture. It looks at where the business stands at that moment, where it must be taken and how this can best be achieved.

Analytics:

Predicts and improves business performance using data, analysis, and reports. It provides valuable insights to help in the decision-making process. And allows business stakeholders to better understand their consumers.

Search Engine Optimization (SEO):

SEO focuses on improving Site Engine Ranking Performance (SERP). By improving ranking, a  site’s visibility is enhanced as is its ability to attract customers. SEO is done through site optimization, and use of keywords, media and tags, as well as brand mentions, influencer marketing, etc.

SEO thus helps build brand awareness and a user base.

What Does a Digital Marketing Job Involve?

Working in Digital Marketing means you will be in charge of the company’s Online Marketing. You will use  website analytics, social media, SEO, and more, to organize online campaigns and promotions so that the company’s message reaches as wide an audience as possible. You will also need to conduct research on your consumers, for optimized reach and engagement.

Digital marketing professionals in leadership roles need to supervise various Internet marketing campaigns, from conception to execution.

They need to be able to give clear direction to the marketing team. This includes the copywriter, web designer/developer and others.

Digital Marketing roles are at both managerial and executive levels.  A few of the many jobs available to Digital Marketers are:

Digital Marketing Manager:

Responsibilities include implementing and managing digital marketing strategies. Improving quality and quantity of website traffic, to increase exposure, and building brand awareness. Candidates for this position must have superior communication skills, writing skills, be able to lead as well as be adaptable.

Adwords Specialist:

These marketers are mainly concerned with SEM and SEO. Responsibilities include:

  • Tracking of search results
  • Management of profiles on Search Engines
  • Tracking the amount spent on views and clicks
  • Managing  keywords, in line with strategic goals and campaign results

SEO Specialist:

Areas of responsibilities include:

  • Translating business goals into successful SEO campaigns.
  • Analyzing the performance of SEO efforts
  • Improving search engine rankings

Ideal candidates would have an understanding of analytic tools, a working knowledge of statistics, and a technical inclination.

Social Media Manager:

As the title suggests, Social Media Managers manage all of a company’s social media platforms.

Their responsibilities include:

  • content creation
  • Scheduling uploads
  • Regulating engagement (via comments or messages) with consumers.

Creativity and communication skills are central to this job, as well as organization, adaptability, and customer care.

Education qualifications

While educational qualifications depend on the job profile being applied for; generally, a Bachelor’s degree in Marketing or Business is preferable, as well as two or more years of experience.

The best thing about Digital Marketing as a career is that there’s no linear entry path into this field and you don’t need a degree in marketing to get a job in this industry.

A background in maths and statistics as well as a working understanding of analytics, and the ability to use photo-video editing software are desirable.

Communication and writing skills, adaptability, attention to detail, and the ability to multi-task are all skills required in this line of work.

 Not a graduate? Not to worry. There are also many high-quality courses online that one may take in order to build the skills and qualifications necessary to work as a digital marketer.

Digital marketing is becoming more and more relevant every day, and so are the resources and opportunities to make a career here. So, find the right school of digital marketing and master the technologies and techniques you need for a fulfilling and rewarding career.

If you are serious about building a career in the lucrative field of digital marketing, then enrol on our  Digital Marketing Course in Pune and equip yourself with the requisite skills.

By enrolling in Premium School of Digital Marketing’s Digital Marketing Training Program and completing a reputable, well-rounded Digital Marketing Course in Mumbai, you will enhance your chances of landing the digital marketing job of your dreams exponentially

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