Types of Jobs after MBA in Marketing?
Graduates with MBA degrees are in demand, and that demand keeps growing. In its “2018 Year-End Poll of Employers,” the Graduate Management Admission Council (GMAC) reported that 75% of employers surveyed intended to hire MBAs, with 85% citing that the number would be the same or even increase from the year before.
Image Credit: Graduate Management Admission Council
Great news! But what type of MBA should people pursue and what type of job should they seek?
In order to help, we put together a list of what we think are the best careers for those with an MBA.
1. Brand Manager
A brand manager typically starts with the basics like segmentation of the customers which makes it easier to target the group that they plan to cater to. They use different methods like demographic, psycho graphics, geographic and behavioural studies.
Brand managers are responsible for creating a brand identity for the product; the brand should be distinguishable from the clutter in the market. Typically a brand manager is appointed for a specific product i.e. a brand manager would be appointed for Axe Deodorants rather than being appointed for HUL as whole.
2. Digital Marketing Executive
Digital Marketing Courses after MBA are counted as one of the most job-oriented courses after MBA Marketing that can let your appreciate better career opportunities. As per the reports of Economics Times- Digital Marketing Career is one of the top 3 career options to look out for in 2017.Digital Marketing is gaining so much ground that in near future ‘Digital Marketing’ to become just ‘Marketing’.
Before you doubt this statement, let me tell you, we are cornered by digital technologies such as smartphones, tablets, smart TVs, smart cars and now even smart homes. Moreover, recently our digital consumption has gone up radically, a study approves it that found US consumes more Digital Media than TV.
Video Credit: Careers and Money
3. Research Manager/ Senior Analyst
Marketing research is a field that supports other marketing functions. Some companies have their own marketing research departments while others prefer to outsource their marketing research to other firms which specialise in this field. Marketing research primarily involves a lot of number crunching and interpreting the outcome of that.
Marketing research revolves around finding patterns in the data that would enable companies to predict the behaviour of consumers and identify trends that would enable them to be prepared for a coming change in the market.
The starting salaries in this field are competitive and with the right skills the scope for negotiating salary is good.
4. Sales Manager
Though MBA aspirants mostly aspire to be hired as brand managers right out of college, in reality most of the fresh hires from B-Schools are offered sales positions. The responsibilities for a sales manager would depend on the organisation and the sector. Once the marketing team is done with the go to market strategy, it is up to the customer facing sales professionals to take it from there on.
5. Account Managers/ Executives
Another interesting field in the marketing space is advertising. Advertising would appeal to people who are creative and enjoy working in a chaotic environment with little structure. We would limit our discussion to account management in advertising agencies which is a career choice post MBA.
6. Business Development Manager
A Business Development Manager works to improve an organisation’s market position and achieve financial growth. This person defines long-term organisational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. Business Development Managers work in a senior sales position within the company. It is their job to work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximise revenue for their organisation. To achieve this, they need to find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future. Business Development Managers will also help manage existing clients and ensure they stay satisfied and positive. They call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs.
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