Marketing & Advertising is one of the most diverse career paths you can pursue. No matter what kind of background, skills, or strengths you bring to the table, chances are there’s a marketing role out there that would be the right fit.
And in addition to that if you love being creative while meeting tight deadlines? If so, then a career in Advertising and Marketing might just be meant for you
A fast-growing Digital Marketing career option in India, Advertising and Marketing involves relaying a product, service or idea to target customers in a way that piques their interest. It is a competitive industry that welcomes people with independent creative thinking provided they can work well in high-pressure surroundings. The Advertising and Marketing industry in India is currently growing out of its infancy which is why it needs skilled certified professionals now more than ever.
To build a successful career in this field you must sharpen your aesthetic sense, communication skills and multi-tasking abilities, along with the right education. Read on to understand what a career in Advertising and Marketing has to offer to you and how we can help you land promising jobs in this domain.
Let us dive into all the possible career options made available to you should you opt for our MBA program in Advertising & Branding which offers you an Advanced Certificate from upGrad – offered in association with Jain University or our MBA in Marketing program.
An advertising manager is in charge of advertising and promoting a company’s products and services. If you’re creatively inclined, an advertising manager is a good career option for you as the position puts you in charge of outlining plans for advertisement campaigns and direct them successfully to generate and increase consumer interest in the product or service.
As an advertising manager:
As a good advertising manager, you should be able to:
As per the nature of your job you also may be required to upskill and hone your interpersonal and analytical skills – the former because you are required to interact with several people to execute your job properly and the latter because of the digitization of mainstream media. You must also be a prompt decision-maker with stellar organizational skills to efficiently manage marketing campaigns within the time and budgets allocated to you.
Corporate managers are professionals that manage and oversee general operations within an organization. Industries on the lookout for corporate managers include the finance, technology, manufacturing, and marketing industries. A corporate manager helps design business strategies while also overlooking their implementation as a member of the executive operations team.
The skillset you need to possess and develop apart from your academic training include:
Corporate managers ideate ways to implement and work towards long-term organizational goals also known as Corporate Strategy. This is a crucial aspect of their job as it contributes to the overall growth of the organization. To create and implement a good strategy one is required to:
A marketing manager is in charge of promoting a business, service, or product. They acquire customer feedback and study the market trends to create attractive campaigns for generating new leads and converting them into buyers. They also develop offers/discounts and best deals to retain existing customers.
Marketing managers oversee launch plans for a product, their advertisement, and digital campaigns by the use of email and social media. Hence, they must possess a good understanding of the target consumer group. Marketing managers generally collaborate with product development and sales teams to deliver quality products/services to customers.
A marketing manager’s day to day responsibilities are:
Their soft skill sets should include qualities like creativity, team spirit, leadership, time management, and verbal & written communication skills.
As the title indicates, a public relations officer’s job that centres around managing the organisation’s relationship with the public. They plan and execute strategies that help reinforce a positive image of the company before the general public. They build amicable relations in the industry, with media agencies and customers. Also, PR officers use their negotiation and people skills to manage crises that may negatively impact the company’s image.
The duties of a PR officer are:
Skills required to excel at this job include good interpersonal skills, attention to detail, good communication skills, creativity, and problem-solving.
Business development managers help companies grow and expand to new markets by identifying new opportunities and leads and establishing mutually beneficial business relationships with partners, vendors, and customers. They also brainstorm on ideas and business strategies that can boost ROIs and profits. The bottom line is that business development managers are responsible for the holistic development of a company.
Business development managers are in demand across all industries, including education, healthcare, finance, banking, IT, telecommunications, media & entertainment, to name a few.
Their responsibilities include:
One must be tenacious, interactive and approachable to take on this role. Considering that they’re often the first point of contact business development managers also need to be well mannered and polite with quick and precise negotiation skills. The job requires strategic thinking, an adaptive approach towards work.