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It’s important to note that running a successful Google Ads campaign requires ongoing effort and optimization. You may need to make changes to your ad copy, targeting, or bidding strategy over time to achieve your desired results. Additionally, it’s important to monitor your campaign regularly to ensure that you are not overspending or targeting the wrong audience. By following best practices and continually refining your approach, you can run a successful Google Ads campaign that delivers a strong return on investment for your business
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Assuming you are creating a brand new account, your first step will be to visit ads.google.com and click on the “Get started” button. Although Google will recommend setting up a Smart campaign, it is advisable to take the time to create your customized campaigns. Instead of selecting your “Main advertising goal” as prompted, click on the option to “Switch to expert mode.” This will give you more control and flexibility in building out your campaigns, so put on your chef’s hat and start cooking up some custom campaigns that suit your business needs.
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Defining campaign goals is a critical first step in running successful Google Ads campaigns. Without clear goals, it’s difficult to know what success looks like or how to measure performance.
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Here are a few reasons why defining campaign goals is so important:
here are some common goals that businesses may have when running Google Ads campaigns:
This goal is focused on driving more visitors to your website. It can be useful for businesses that want to increase brand awareness, generate leads, or promote a new product or service.
This goal is focused on generating more revenue through your website. It can be useful for businesses that sell products or services online and want to increase sales.
This goal is focused on collecting contact information from potential customers. It can be useful for businesses that have a longer sales cycle or want to build a database of potential customers for future marketing efforts.
This goal is focused on getting your brand in front of more people. It can be useful for businesses that are new or want to build a stronger brand identity.
This goal is focused on getting more people to visit your physical store. It can be useful for businesses that have a physical location and want to drive foot traffic to their store.
This goal is focused on getting more people to download and use your mobile app. It can be useful for businesses that have a mobile app and want to increase usage.
Begin by brainstorming a list of keywords that are relevant to your business, product or service. Consider what terms people might use to search for what you offer.
Long-tail keywords are more specific phrases that typically have lower search volumes but can be more targeted and relevant to your audience.
Ensure that your selected keywords are relevant to your business and the products or services you offer. Avoid using broad keywords that are too generic and may attract irrelevant traffic.
Look for keywords that have a high search volume, but keep in mind that high search volume doesn’t necessarily equate to high conversion rates.
Consider the level of competition for your chosen keywords. High-competition keywords may be more expensive to bid on and may not provide a good return on investment.
Negative keywords are terms you can use to exclude irrelevant search queries. For example, if you sell high-end luxury products, you may want to exclude searches for “discount” or “cheap” to avoid attracting price-conscious shoppers.
Once you have set up your campaign, ad groups, targeting options, ad copy, and bids and budgets, launch your campaign. Monitor your campaign performance regularly and make adjustments as needed to optimize your ROI.
Director Schhol of Digital Marketing
Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.