School of Digital Marketing

The Who, What, Why & How of Digital Marketing in 2023

By Rohit Shelwante

The Who, What, Why & How of Digital Marketing in 2022

Table of Contents

What is Digital Marketing?

Digital marketing is the use of digital channels such as social media, email, search engines and websites to promote a brand, product or service. It has become an essential part of any marketing strategy because it reaches a wider audience and its success can be measured.

Digital marketing includes all marketing efforts that use an electronic device or the internet. Businesses leverage digital Marketing channels such as search engines, social media, email, and other websites to connect with current and future customers.

The future of digital marketing is undeniably bright, with businesses increasingly relying on online strategies to connect with their target audience. If you’re eager to embark on a career in this dynamic field, the School of Digital Marketing is your ideal destination. With Digital Marketing Courses in Nashik, they offer comprehensive digital marketing courses designed to equip you with the latest industry insights and skills. What sets them apart is their commitment to helping students secure job placements through 100% job assistance, as well as their focus on Google certifications.

Digital marketing jobs are in high demand, as businesses recognize the vital role of online presence in today’s competitive landscape. This trend is driven by the need for skilled professionals who can navigate the dynamic world of digital advertising, SEO, and social media to help companies succeed in the digital age. If you’re eager to embark on a career in this dynamic field, the School of Digital Marketing is your ideal destination. WithDigital Marketing Courses in Navi Mumbai

Why is Digital Marketing Important?

why is digital marketing important for business

1) Development in the Future:-

After COVID, everything has become online like shopping, doing business, and even buying groceries. People don’t go outside and do everything online. And this demand for online purchasing will only increase in the future. And for increasing this online marketing, a digital marketer can do Google shopping ads and can increase your brand and increase sales.

2) Interactivity:-

Digital Marketing helps in communicating with the customer, who looks at digital marketer blogs or comments, or the answers a marketer has replied to, reviews of the product, and social media posts. This makes a person know about the product, how it is and how it can help you, and what are qualities and demerits.

3) Brand Awareness:-

If a customer doesn’t know about the product, he will directly check online and you can make your brand more popular by using different digital marketing techniques. Brand visibility is really important. For this, you can work on Instagram and Facebook ads on social media to make people aware of your product.

4) Results can be measured:-

With digital marketing, the results of the brand can be easily measured. Through this, they can analyze the product’s sales and make them increase by working on the required fields. They can make different campaigns to increase their sales.

Digital Marketing

Who, What, Why & How of Digital Marketing in 2023


Businesses of all sizes: from small start-ups to large corporations, every business can benefit from digital marketing.
Consumers: Digital marketing enables consumers to interact with brands and shop online, making it an important part of the buying process.


Social media marketing: the use of social media platforms such as Facebook, Instagram, and Twitter to promote a brand, engage with customers and drive website traffic.
Content marketing: The creation of valuable and relevant content to attract and retain customers, such as blog posts, videos, and infographics.
Search Engine Optimization (SEO): Improving a website’s visibility and ranking in search engine results pages (SERPs) to increase organic traffic.
Email marketing: Sending targeted emails to subscribers to promote products or services, build brand loyalty and drive sales.
Pay-per-click (PPC) advertising: Place ads on search engines and social media and pay every time someone clicks on the ad.
Influencer marketing: Partner with influencers on social media to promote products or services to their followers.


Cost-effective: Compared to traditional advertising methods, digital marketing is often cheaper and can be tailored to a specific budget.
Measurable: digital marketing provides metrics and data to measure success and make data-driven decisions.
Targeted: Digital marketing allows businesses to reach a specific audience based on demographics, interests, and behaviours.
Wide reach: As more people use digital devices and platforms, businesses can reach a wider audience with digital marketing.


Develop a strategy: determine the goals, target audience, and channels you want to use for a digital marketing campaign.

Create valuable content: Develop content that adds value to the target audience and can be shared across different digital channels.

Use search engine optimization: Optimize the content and structure of your website to rank better on search engine results pages.

Use social media: Develop a social media presence and use platforms to connect with customers and promote products or services.

Invest in paid advertising: Use PPC advertising to reach a wider audience and increase traffic to your website.

Measure and analyze results: Use data to measure the success of digital marketing campaigns and make data-driven decisions to improve future efforts.

Types of Digital Marketing

Search Engine Optimization (SEO)

SEO means Search Engine Optimization and is the development used to optimize a website’s technical arrangement, content significance, and link fame so its pages can become easily findable, more relevant, and popular towards user search queries, and as a result, search engines rank them better.

Content Marketing

Content marketing is a marketing strategy used to draw, engage, and hold an audience by creating and distributing relevant articles, videos, podcasts, and other media. This comes near establishing skill, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell

Social Media Marketing

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.

Pay Per Click (PPC)

PPC or pay-per-click is a type of internet marketing that involve advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is clicked on

Affiliate Marketing

Affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise its products and services and create sales. Affiliates place ads or market the products or services on their website, app, or blog. Commissions are paid on leads that convert to sales

Email Marketing

Email marketing is a form of marketing that can make the clientele on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.

Digital Marketing Career Opportunities

A strong understanding of how Digital Marketing works is needed diagonally for managerial teams and can boost career growth and salaries mostly. Finally, unlike engineering or medicine, there is no real formal qualification for eligibility. The best thing about Digital Marketing as a career is that there’s no linear entry path into this ground and you don’t need a degree in marketing to get a job in this industry

All one needs is the acceptance of the range of digital marketing channels; how they work.  And the skill to put that knowledge to work. So even a short-term course that teaches you the basics of digital marketing can help you secure an honest job. If you are looking for a strong career, though, the

Following Digital Marketing positions are going to see a major rise in demand during the coming year, as per industry estimates.

Frequently Asked Questions

Q1) Why digital marketing is important nowadays?

The digital marketing industry is a rapidly growing one. It helps focus on targeted audiences with a global reach, unlike traditional marketing, bringing in high revenue with little investment. It’s not just advertising companies that are using digital marketing; there are a lot of other industries that have found success with it as well. For instance, retail marketers use digital marketing to create targeted campaigns to improve their sales.

Digital marketing has become so popular because it can help businesses grow by reaching their target audience and increasing sales and profits.

Q2) What is interesting about digital marketing?

Digital marketing is a relatively new term that has been around for several years. With the help of digital marketing, marketers can reach their target audience and generate leads and sales.

Digital marketing is also known as online marketing or internet marketing. It involves using digital tools to market products and services to target audiences through the Internet.

It’s the fastest-growing and most active marketing technique used today and is expected to grow further in the coming years.

Q3) Where is the future of digital marketing?

The future of digital marketing is looking bright with the use of AI. With the use of AI tools, marketers can now create content that has a higher level of engagement. This is made possible by employing machine learning algorithms that help in understanding consumer behaviour and emotions.

AI writing assistants are also getting popular among marketers as they provide a way for them to generate content at scale. This makes them more efficient and effective than ever before.

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