Table of Contents

Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.

By Rohit Shelwante

Updated on: Aug,29,2022

A Guide to SEO Skills Needed for a Successful Career in SEO and How You Can Start Today

Table of Contents

Google today announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a small percentage of queries, Google reiterated to us. Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says.

The update goes live in July 2018, so webmasters have time to prepare their webpages.

Google recommends you use the new updated PageSpeed report and tools like LightHouse to measure page speed and make improvements.
The issue with the PageSpeed Insights report is that, because it’s using data from the Chrome Browser, it doesn’t have enough data to reliably measure smaller sites, so the speed portion of the report is unavailable for those users. Optimization scores are still available, but that’s not enough to allow sites to tell if they have slow pages or not.

Back in 2010, Google said page speed was a ranking factor but it “was focused on desktop searches” only. Now, in July 2018, it will look at how fast your mobile pages are and use that as a ranking factor in mobile search. Google has been promising to look at mobile page speed for years now, and it is finally coming.

Digital marketing courses in pune

It’s not yet clear whether these ranking factors will also be applied to desktop searches, but we’re checking with Google and will update when we receive additional information.

Looking for Digital Marketing Offline Training? We have our Classroom Training in Pune & Nashik location. Here is a link for Digital Marketing Course  in Nashik and Digital Marketing Institute in PCMC

Article Source: Search Engine Land

 

 

Get Course Details

    Share post via

    Rohit Shelwante

    Director Schhol of Digital Marketing Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.

    Start changing your career today.

    Give us a call or leave a message, we endeavour to answer all enquiries within 24 hours on business days.

    Call us to know more: 8698606666