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Social Media has revolutionized the way people use the internet and interact online. Hence Smart business bloggers should avoid these mistakes while using social media platform to engage readers and grow their business online.
Posting Too Much
It is important to keep your social media profile active, but posting too much will push some of your followers away. Avoid posting irrelevant content that can lead to spam feeds.
Your goal is to build loyal followers and this is only possible if you add quality content. Focus more on quality and not quantity.
This is the practice of using controversial or provocative headlines to stir up attention in order to get more clicks or likes. More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives.
Although like-baiting might help you get more retweets, shares, and likes, it will not result in repeat traffic. Whether you are using pictures or texts, make sure there is congruence.
Ignoring User Comments
One of the best things about social media is that it can help you understand what your customers think about your products and services. Take the time to go through their comments.
It’s also a public customer support platform, so be sure to respond quickly to questions and complaints.
Arguing with a Client Online
Poor responses to customer complaints may be perceived as a reflection of the poor services your business offers. Address their complaint publicly, but don’t argue. In addition to that, you should avoid deleting negative comments. Allowing the negative comments to remain public demonstrates that your comments are genuine.
Ignoring Social Media Return on Investment
To keep track of your efforts, make use of analytical tools to help you measure every part of your social media campaign. The results will help you determine if adjustments must be made.
Only Using Social Media to Advertise
Yes, social media can promote your products and services, but to build loyal followers, add posts that add value for your readers. This will improve customer engagement and trust.
However, avoiding the aforementioned mistakes will increase your chances of building a large following and maintaining loyal followers.
Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.
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