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Updated on: Oct 10, 2022
SEO and PPC are parts of Digital Marketing.
There are two ways to market your business through search engines. Search Engine Optimization (SEO) and Pay Per Click (PPC) or Search Engine Marketing are two important techniques for search engine. There are so many phrases in online marketing it can be hard to keep up, and when it comes to finding your focus and showcasing your brand, you might be looking at SEO vs PPC which is better to discover which is more worthy of your marketing budget.
SEO stands for Search engine optimization (SEO) and PPC stands for Pay Per Click (PPC) are two sides of the same coin getting your business noticed online. In this article we’ll take a look at each in detail and then explain the advantage and disadvantages of both
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SEO, is optimizing your website content to improve its ranking in the search engine results, or SERPs. This is frequently referred to as ‘organic’ or ‘natural’ search results. Means ranking in the top positions of Google search result page without paying any money.
Advantages of SEO
Disadvantage of SEO
PPC is the best strategy if you want to get on the first page quickly, especially compared to your SEO strategy, which usually takes months to gain momentum and reach page one.
PPC ads give your brand more exposure, they also have the power to increase your click-through-rate (CTR), the higher your CTR, the better your organic listing ranks
PPC, or pay-per-click, as the name suggests involves promoting your content or website via the paid options of your chosen advertising platform. The most popular platforms for PPC campaigns include:
Typically, when you pay per click, you’ll see your ad nearer that cover top spot of the search engine results page.
Advantage of PPC
Disadvantage of PPC
SEO vs PPC Comparison
As already said above SEO and PPC are good techniques, depending on the website developer. Experts say that both SEO and PPC claim that the system works better.
Both SEO and PPC which is better to increase your visibility. SEO and PPC can work together to make your overall marketing plans better and to improve your website, increase your leads, and boost your revenue.
And that’s it!
We hope you liked our article on SEO vs PPC Comparison
Director Schhol of Digital Marketing Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.