“An SEO Expert is one who knows how to rank a website into the top positions of search engines like Google, Yahoo & Bing. As of now, everyone is moving towards the Digital Marketing field from a small company to the big industries and hence so many SEO jobs have been created. SEO is one of them; you can encourage your career as an SEO Expert or Specialist.
“What is SEO”?
Search engine optimization is basically ranking your or your client’s website into the top rankings of search engines. Then it can be Google, Yahoo, Bing or any other. Let’s discuss this with an example. Let’s say Ram opens Google and searches for “Best Hotels in Pune” and does an enter. Now he gets millions of results in search rankings, but by default Google, as a search engine shows only 10 results on a single page, so now in this you all must have experienced that people tend to click on the top 3 or 4 listings. So now if your website starts ranking into the top 4 positions, chances are that it will increase your website’s visibility in search rankings and you will get a lot of visitors coming on your site. Is this increasing your business? Surely the answer is yes. So now if you want to rank your website into the top of search engines that process is called as Search Engine Optimization.
SEO Specialist Responsibilities include:
Optimizing copy and web pages for search engine optimization. Performing ongoing keyword research including learning and expansion of keyword opportunities. Researching and implementing content advice for organic SEO success.
The profile is pretty generic which includes working on all the points of digital marketing.
It is the best profile for fresher as the person will get a submission on various platforms.
1. Able to manage multiple projects
2. Excellent writing skills
3. Knowledge of on-page, off-page and link building
4. Performing keyword research for SEO
5. Deep Knowledge of Social media and branding.
6. Experience in managing relevant SEO Tools.
7. Good English communication skills
8. Perform keyword research & mapping
9. Manage the organization’s website
10. Have good command over OFF page SEO and On-Page SEO
9. Run technical audits on our websites
Search Engine Optimization freshers are responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. An SEO Fresher, you will develop content to include keywords or phrases in order to increase traffic to the website. Your role is to improve the websites of your clients to increase the number of visitors it receives traffics.
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