School of Digital Marketing

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By Rohit Shelwante

Must-Know Digital Marketing Terms & Definitions in 2022

Updated on: Oct 5, 2023

Terms Of Digital Marketing

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Covid19 saw a dramatic upsurge in digital transformation, once again making the world realize the power and potential of digitalization. A lot of young minds have turned their heads at Digital Marketing and you, if counting yourself among those interested ones, could take a moment or two to look into our Digital Marketing Course offered at the School Of Digital Marketing.

TIP:”We offer a range of courses, from beginner to advanced, that equip students with the skills and knowledge they need to succeed in the industry. Our courses are taught by industry experts and cover everything from SEO and social media marketing to email marketing and conversion optimization. Below are some of the cities where you can find classroom training.”

Digital Marketing Courses in Vashi

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Want to surf atop this massive digital wave? Dive into our article: How to Get Ready for a Career in Digital Marketing?

Also, while having stepped into this world of Digital Marketing, more than often it must have struck your mind feeling why?! and what?! in the world! are all these jargon and Digital Marketing terms constantly been thrown around. Don’t worry, all that overwhelming will be kept to rest once you go through our curated list of Digital Marketing terms & definitions. Explaining the why and what behind every jargon, we have it all sorted for you. Let’s get at it then.

7 General Digital Marketing Terms

1. Push & Pull Marketing: Pushing a brand towards a targeted audience through paid advertising and promotions is termed push marketing and contrary to this, implementing a strategy for naturally attracting customer interest is termed pull marketing.

2. B2B & B2C: Business-To-Business provides products or services to another business while Business-To-Customer directly sells to customers.

3. A/B Testing: Also known as split testing, it involves creating two separate versions of a web page or a campaign. Further, performance is determined by noticing how the audience responds well to each of them and the best out of the two is finalized.

4. On-Page & Off-Page: On-page is a technique used for ranking web pages and earning more relevant traffic in search results, off-page, on the other hand, focuses on increasing the domain and page authority through quality and relevant content and having backlinks to your websites from other websites with good domain & page authority.

5. CMS(Content Management System): It is an application or software that uses a database to manage the entire content of a website. Also used to develop a website, update content and your website structure.

6. Organic Traffic: Any traffic coming to your website from search engines that aren’t paid for is termed organic traffic.

7. CTR(Click Through Rate):  It is the ratio of the number of clicks to the total number of views for a given web page, ad or email. Used to measure how well a Google Ad campaign, email campaigns are carried out.


Has freelancing in digital marketing struck your mind too? Check out our article on: Can I Freelance As a Digital Marketer Once I Complete My Course?

10 Essential Digital Marketing Terms

1. Crawling: Search engine bots visiting a web page by following links and thoroughly scanning through all the data on it is termed crawling.

2. Indexing: When search engine bots take a snapshot of the web page and save it to their main server, it is called Indexing.

3. SERP(Search Engine Result Page): A web page that a search engine returns after a search query have been submitted is known as SERP. It includes organic search results, paid search and pay-per-click ads.

4. Black hat: SEO techniques that violate Google Webmaster Guidelines are called Black Hat. Google has a strict policy against it and penalizes websites by throwing them out of the search results.

5. DA & PA: Domain Authority(DA) tells us about the overall ranking potential of a domain and Page Authority(PA) is the potential of a single web page to rank in search results.

6. Inbound Link: Also commonly known as backlinks are links that track down to your website from another website. These are the most important elements in SEO as google view backlinks as an indication of high-quality content.

7. Bounce Rate: If a user lands on your website and leaves without any further action then this is termed as a bounce. Bounce rate is the percentage of how many users landed and left from the landing page to the total number of all sessions recorded by Google Analytics.

8. Page Views: It is a view of a given page on the website tracked by analytics tracking code. Reloading a page is counted as an additional view, while if the user navigates to another page and returns to the same page then it is recorded as another page view.

9. Users & Sessions: A unique visitor or a person who has come to your website is termed a User. Visits or different times that person coming to your website is known as Sessions.

10. CPC(Cost Per Click): It is the actual price paid each time when someone clicks on those PPC(pay-per-click) or ad banners. In the CPC model, one pays for clicks as contrary to impressions(user viewing the ad but not clicking). It is popular on platforms such as google ads.


Well, with all the glossary put forth to make it understandable and educate you further up on both the general as well as the essential Terms Of Digital Marketing, we are sure your marketing vocabulary must have reached new depths to better understand digital marketing landscape. Signing up for an online digital marketing course offered at the School Of Digital Marketing would further add a feather to your cap, go check it out.

Also, new terms keep popping up regularly. Continuous change and adaptability are qualities of this new age digitization and hence one should keep an update with new emerging glossaries.

Done with going through our must-know Digital Marketing Terms & Definitions, have a look at our Twitter and Facebook handles too. We keep coming up with digital marketing content tailored to suit new age marketers just like you!

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