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The Complete Guide to Meta Descriptions and How They’re Evolving with Google’s Updates
The Complete Guide to Meta Descriptions and How They’re Evolving with Google’s Updates
- January 22, 2023
- Posted by: Rohit Shelwante
- Category: Digital marketing, Digital Marketing Blogs, SEO
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What is a Meta Description?
Meta descriptions are snippets of information about a website that appears on the search engine results page.
There are two types of meta descriptions, namely, HTML meta descriptions and meta keywords.
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HTML meta description
is a brief blurb about a website that appears in search listings for internet browsers. These descriptions typically range from 150 to 160 characters long and should be written to persuade searchers to click on your site from the list of results. A meta description can be seen as your ad copy for search listings and can sometimes even affect how high up your site appears on the list of results.
Meta keywords are an old SEO technique used to tell search engines which words they should emphasize when listing your site’s pages in its SERPs (search engine results pages). These days, Google doesn’t seem to put much weight on these anymore and they don’t appear anywhere on their SERPs or otherwise affect the ranking in any way.
How Long Should a Meta Description Be? The New 160-Character Limit.
Meta descriptions are essential for SEO purposes because they’re the excerpt that is displayed on search engine results pages. They are an essential piece of the puzzle when it comes to how a site ranks in Google.
Meta descriptions should be between 160 and 400 characters, but if you want to use more than 160 characters then you should optimize your meta description with keywords that people would search for.
To write a great meta description, you should always create a title tag that summarizes the page’s content and gives it a general theme or keyword.
How Do Meta Descriptions Affect SEO?
A meta description is an HTML attribute that displays in search engine results as an ad-hoc or short-page summary.
The meta description is important because it’s the only text a user sees before clicking on a result in the search engine result pages (SERPs).
Meta descriptions help users decide which page to click on, and they help Google index the page. Meta descriptions are popularly used for keyword optimization…
A meta description is an HTML attribute that displays in search engine results as an ad hoc or short page summary. The meta description is important because it’s the only text a user sees before clicking on a result in the search engine result pages (SERPs). Meta’s descriptions help users decide which page to click on, and they allow
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to index the page. Meta descriptions are popularly used for keyword optimization purposes and can be seen by Google as part of its ranking factor algorithm.
The Best Tips For Writing Perfect Meta Description
A meta description can tell search engine users all they need to know about your web page before they visit your site. It has the power to generate traffic, too. So it’s important for online marketers, SEO specialists and website owners to include them in their digital marketing strategy and implement them on their sites.
Meta’s descriptions are usually brief and typically feature 1-2 sentences which summarize the content of the page in question but can also include keywords that tell search engines what that page is about. This short but powerful snippet of text is used by Google to pull up information from a website when an internet user searches for a topic related to that content.
If you have a chance, read this article on writing perfect meta descriptions because it will help you create more attractive meta descriptions while avoiding common mistakes many people make!
Use Your Target & Secondary Keywords
We should use the target keyword and secondary keywords in the SEO meta description to increase the ranking of a webpage
To optimize a website for search engines, it is essential to use relevant keywords in the meta description. Keywords can be used for several different purposes: to summarize what someone will find when they visit your page, as evidence that an article or web page is about a given subject or issue, or as clues for making online searches more precise. The Meta Description tags are often one of the first things that people see of your content and how it can potentially help them; which means you want them to be optimized.
The first thing you need when optimizing your website for search engines is a list of keywords that describe what your content pages are about. You then want to make sure those words are used throughout each page’s title tag, H1 headings, body copy and Meta Description tags. A good practice is using synonyms and related terms where possible while
Keep it relevant to your topic
Keep it relevant to your topic for SEO
In this section, I will talk about how to keep your content relevant to your topic. This is important in SEO because search engines are looking for keywords that are related to the content on the page. If you have a blog about fashion and you are talking about shoes, you must mention words like “shoes” and “fashion” in the post. This will help your blog rank higher in search engines so people can find it more Eas
Don’t Use Filler Words
Filler words are superfluous words that we use when we don’t know what to say. They are often unnecessary and make the text feel bloated.
Filler words are not necessary for SEO meta descriptions and should be avoided. Filler words include: “a,” “an,” “the,” and “of.” This is because they do not add any value to the content and only serve to make it more difficult for readers to understand what is being said.
Use a call-to-action
A call-to-action is a component on a web page that has the explicit purpose of inciting users to take an action, usually purchasing or signing up for something.
It’s always best to include a call-to-action with your meta description. This way, you’ll be able to get more people to visit your site by driving them to take some sort of action.
1) A call-to-action is a component on a web page that has the explicit purpose of inciting users to take an action, usually purchasing or signing up for something. It’s always best to include it with your Meta Description so you can get more people browsing your site and taking some sort of action.
Meta Description Examples
Why it works: In actually 22 words, the outline conveys what the organization represents, what it produces, and its focus on keywords. Now, that’s super copywriting
How To Edit Your Meta Tags On WordPress
This article will show you how to edit your meta tags on WordPress.
Meta tags are a set of keywords and phrases that describe the content on a web page. These are used by search engines to index your website and rank it in search results.
You can use the following steps to edit your meta tags on WordPress:
1. Log in to WordPress Admin Panel
2. Go to Settings -> General
3. Scroll down until you find the Site Description field and enter your meta tag information
Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.
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