Every other industry is running around with their Digital marketing teams or firms with showing off a strong online presence. But where are they heading? The traditional marketing has been overpowered by Digital marketing, but many companies and individuals are facing difficulties.
The key point to a successful Digital marketing campaign is hitting the right audience with the right content at the right place. There are around 130-140 channels to market a brand or a product digitally and choosing the correct channel and breaching the audience is resourceful. Here is the list of renowned Digital marketing channels-
Advertorials : Spreading information about your brand on websites using advertisements as editorials.
Affiliates: Using affiliates instead of doing the handy task and rewarding them with EPC (Earn per clicks) is useful and is used by variety of E commerce companies and retailers.
Blogs: Improving SEO and increasing traffic at your website by inbound links in blogs written on customer and consumer related topics.
Content marketing: A strategic approach to create and distribute relevant content to attract and contain the targeted audience.
Digital banners and signatures: Using ad serves to push web banner on world wide web network attracts a good amount of traffic.
Emails: Commercial messages broadcasted to many mails.
Google shopping feeds
Google Search and Display network
Micro sites: They are very useful to boost your campaigns, where a customised branding webpage(s) is designed for a specific campaign.
Mobile Advertising and App:This is the largest network of channel to purposefully market your brand, where you can create a mobile app of your own or just use other millions of apps available to impel your advertisement.
Online PR: This channel is used to influence people online via stories, columns, online events etc.
Paid reviews: It is word-of-mouth marketing which is used by many. But I would suggest to skip this channel if you want organic and honest coverage of audience.
Pay per clicks: It’s basically buying visits to your site, again giving you an inorganic audience.
Push notifications:These are messages popping out even when you aren’t doing anything on any app. These are handy when it comes to flash sales, events but may bring negative aspects of repetitive pop-ups.
SEO: Website crawling, Categorising and Finding must be paramount on any search engine.
- Facebook Advertising and Pages like Facebook storefront
- Instagram Advertising and accounts
- LinkedIn Advertising, company profile and group
- Twitter account and advertising
- Visual advertising using platforms like Pinterest
But you must figure out the journey of your advertisements. Omni-channel marketing includes shopper based marketing where a consistent and personalised experience is given to the audience on all channels. Multi-channel marketing is channel based where different channels work as a vacuum with separate strategies.
To conclude, you must use these opportunities which is basically the customer himself is providing you to generate leads from your campaigns. Choose wisely, these channels, and try to figure out minimum input maximum out strategies and how you can fuse different channels and tools to reach your end pretensions.