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Importance of Digital Marketing
  • Christina D'Souza
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Importance of Digital Marketing

Importance of Digital Marketing for businesses – Scope & Benefits of Digital Marketing – Importance of Digital Marketing for students”

To understand the answer of this question just think what brought you here to read this blog post. Possibly you might be interested in learning digital marketing – you thought of consuming information related to Digital Marketing online – Searched for importance or scope of digital marketing on goggle – Saw few results related to your query on your mobile/laptop screen and happen to click on this blog post. Just wanted to drive your attention to get an idea about how a user usually searches for the required information online. This directly indicates the importance and scope digital marketing has. Technology is evolving and the digital marketing landscape is ever evolving. Over the years online behavior of the user has changed drastically and in current scenario covid-19 and the work-from-home lifestyle have taught us valuable lessons about the importance of digital media. Nowadays everything has shifted online. With online opportunities on the rise, the number of active users has increased exponentially. 

Let’s consider reasons why digital marketing is important for Businesses

The digital and the online shopping wave has brought a new revolution. Nowadays people search for products/services online before making any purchase decision. Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry. Let’s check out some facts to understand this further.

– 4.66 billion people, which is about 59% of the population, are active on internet EVERY DAY.

– According to Global World Index, an individual spends about 2 hours 22 minutes on the internet on average.

– Customers are looking for your products/ services online

The internet has brought a whole new market. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future. Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit.

Some of the Importance and benefits of Digital Marketing for business are listed below

1) Better Reach:

Nowadays, many people across the world are spending their time online. They are browsing the internet and looking for your products. In order to benefit from this massive audience base, maximizing your online presence is key. This is where digital marketing comes into the picture. Digital marketing is all about reaching the right people at the right time. Hence, to begin with, one must have an engaging online store with easy navigation to improve audience reach.

In this process, various mediums within digital marketing can eventually help in brand building – Pay Per Click Marketing, Social Media Marketing, Search Engine Optimization, Content Marketing, and many more.

2) Can compete with large corporations:

Analyzing the competitor is a key activity in digital marketing. The activity is essential to keep up with the competition especially amongst fast-growing brands such as Myntra, Amazon, Big basket, Walmart.

Businesses also try to push the envelope with multichannel marketing which comprises of PPC, SEO, social media, and many more mediums. The approach helps both small and large businesses to achieve their respective goals, leveling the field.

3) Increase in Brand Awareness for small businesses:

Digital marketing is a boon to businesses. Large companies use digital marketing so that they could stand steady in a competitive environment. In contrast, small businesses use online marketing to make headway into a booming market and create brand awareness amongst large companies.

4) Increase in Sales:

One of the key aspects, when it comes to the importance of digital marketing, is that one can measure their CRO (Conversion rate Optimization) in real-time. The data can help understand the overall percentage of searches that get converted into leads by buying products. PPC, Social media marketing, SEO services, affiliate marketing are some of the active channels to communicate and get high conversions.

5) Return on investment:

If you want to know the value of digital media, look at the measurement metrics of profit and loss it drives for business. The ROI in digital marketing defines the worth of your marketing campaigns. For example, when compared with other mediums like e-mail marketing, content marketing, PPC, social media campaigns; SEO has been known to generate higher ROI. From basic metrics such as sessions and bounce rate, the organic traffic generated by the SEO shows 40% more revenue growth than any other marketing strategies.

6) Maintaining the Brand Reputation:

Developing a strong brand reputation in the online world has become very important as the brand’s reputation cements its ability to sustain in the market. Thereby, further reiterating the importance of digital marketing in this aspect too.

7) Your Customers are Online:

The internet has become a fundamental necessity of everyday life, with more than 4.66 billion internet users globally. Your customers, targeted customers and competitors are all online, and they are looking for businesses like yours. When they cannot find you, the chances are that they will see your competitors. You risk losing your customers if you do not have an online presence and exposure.

Your online business will feel digital marketing importance when it requires the right kind of exposure and visibility to generate leads and improve sales. When your customers do not find you online, it is possible that they might not value your products and services.

8) Can target ideal audiences:

Imagine, reaching out to the right audience for your business’s niche is such a great opportunity. That is exactly what digital marketing helps to achieve. You can analyze your audience’s behavior online and take measures to deliver optimal fulfillment. When you reach the right audience group, you drive more traffic, and that results in better campaigns.

9) Get Ahead of Your Competitor:

The digital market is incredibly competitive when it comes to online business, in particular. Hence, you would want potential customers to find you with your best reviews and other measures initiated by various digital marketing services. These measures can you and your customer to work towards the right business goals in the end.

Also, for any successful business, one needs to make a track of their competitor’s activities. How do they communicate with customers? What makes them unique? Competitor analysis can help you understand all the aforementioned queries and develop strategies that work best in your favor.

Our article on the topic Digital Marketing for business provides insights that will help you get started. Read it here

Importance of Digital Marketing for Students

Technology is constantly evolving and so is Digital marketing as everything we know everything is becoming digital. That includes the way companies reach their audience, communication platforms and channels people are using, the way we improve our knowledge, etc. Not to mention that people spend a lot of their time on social media and buying from e-commerce brands such as Amazon, flipkart. So, there is no doubt about whether students can benefit from digital marketing training or not. The only real question is how they can benefit from it. With so many digital marketing training options out there, how to find the one that suits you best? That’s why we’ve decided to bring you helpful tips when choosing your training and all the benefits you will get to enjoy.

Choosing the right digital marketing training 

If you’re already aware of how beneficial would it be to enroll in one of the digital marketing courses, then it’s time to find the right one. As many institutions offer digital marketing training courses they’ve started to educate generations on how to make the most of it. If you’re among those enthusiasts who can’t wait to discover the digital world, there are several things you should keep in mind when looking at courses. First, you will need to look at the structure of the course to ensure it suits your needs.

Then, check the possibility of working on live projects as that will give you a practical opportunity to use your digital marketing knowledge.

Here is an interesting article for you – digital-marketing-training-online-vs-classroom-training-whats-best-for-you

Benefits of choosing Digital Marketing as a career

Massive job opportunity:-

Being reliable, eco-friendly, reachable, influential, user engagement and measurable digital marketing is the magic tool for brands and businesses. As more and more entities join the online bandwagon for a wider market-reach, the job opportunities in digital marketing are ever-growing. Unlike other sectors of employment, this arena is an all-season field.

It’s too inviting to turn a blind eye, folks.!

Flexibility:-

Digital marketing industry celebrates a very open culture. With skills and tools knowledge advancement, empiricism holds a big portion and that pushes you up for being the next level of the marketer. There is umpteen numbers of sub-branches within the digital marketing field such as SEO analyst, Social media marketing executive, online reputation management executive, digital marketing manager, PPC specialist and so on. And so is the remuneration package range.

 Higher paid profile:-

Digital marketing profession is one of the highest paid job profiles. Google says, the national average salary of the senior digital marketing manager is Rs. 95,415 and that in India is Rs 447, 346. Additionally, the average pay tends to defy the principle of gravitation – ever on the rise – by at least 30% YOY.

Here is an interesting article for you-  why-picking-digital-marketing-can-be-a-smart-career-move

And that’s it!! Best of Luck

We hope you liked our article on the Importance of Digital Marketing

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Author: Christina D'Souza
Christina is a freelance Content Writer having 3+ years of experience. She works closely with B2B & B2C businesses providing Digital Marketing Content that gains social media attention & increases their Search Engine Visibility. In her spare time she loves to listen music.

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