School of Digital Marketing

Table of Contents

By Rohit Shelwante

How to Use SEO Tools to Boost Your Online Presence & Ranking

Updated on: Sep 24, 2023


Table of Contents

Introduction: What are the Top SEO Tools and How Can They Help You Reach New Heights?

SEO is not just about search engine optimization. It is a process by which you can increase the visibility of your website by using various SEO tools available both Paid and Unpaid to get more visitors and make it easier for people to find what they are looking for.

This article will go over the top SEO tools that every content marketer should have, with examples of how they can be used and their benefits.

With the rise of digital marketing, it’s important to have a solid understanding of how to best use it. Our Digital Marketing Institute will teach you everything you need to know about digital marketing. From Facebook ads to SEO, we’ll give you the knowledge and skills to be successful in this industry.Below are some of the cities where you can find classroom training.

Digital Marketing Courses in Vashi

Digital Marketing Courses in Mumbai

Digital Marketing Courses in Pune

Digital Marketing Courses in PCMC

1. Ahrefs Webmaster Tools

This Tool detect your website’s SEO health, see who’s linking to your website, and learn what your website is ranking for on Google

Ahrefs Bot is a free SEO software that helps you optimize your website. It’s an AI-powered tool that crawls the web to find the best keywords for your site and provides recommendations on how to improve your rankings in search engines.

 Highlighted feature–This tool doesn’t just tell you what problems your site has. It’ll also tell you why a particular thing is a problem and how you can fix it.

2) Ahrefs’ Keyword Generator 

See the top 100 keyword ideas for any seed keyword, as well as related search data

Ahrefs’ keyword generator is a tool that can help you generate keywords related to any topic. It is easy to use and it is a good tool for SEO purposes.

The Ahrefs’ keyword generator will allow you to search for keywords related to your niche, and then generate ideas on how to approach them. The best part about this tool is that it can be used in different languages. You don’t have to worry about language barriers when using the keyword generator.

You can also choose between the options of searching by volume or competition level and the number of searches per month and year. Plus, there are more than 20 filters available, which means you are able to find all kinds of keywords in one go!

Highlighted feature  –Besides Google, you can see keywords for other important search engines like ,You Tube ,Bing and Amazon and Just select the search engine you want data for.

For a complete SEO setup on your website, follow our ultimate WordPress SEO tutorial for beginners with step-by-step instructions.

We provide the Best Online and Offline Training for Pune & Mumbai locations.You can inquire about the same by clicking this link Digital Marketing Courses in PCMC

4) Google Trends

– See search trends from all around the world

Google Trends is a free service that provides real-time data on trends in search terms. The most recent search trends can be found on the right side of the screen.

It is a great tool for marketers, content creators, and SEO experts to use in their work. It allows them to see what people are searching for and where they are going with their searches

 Highighted Feature- Google Trends also shows you related topics and queries that are rising in popularity:

5)  Google SERP Snippet Optimizer Tool

See how your page will look like on the SERPs

This tool is a great way to optimize the Google SERP snippet and get more traffic. It is easy to use and free, but it will only work for certain keywords.

Google SERP Snippet Optimizer Tool can help you improve your SEO rankings by optimizing your snippet with the right keywords and phrases. With this tool, you can also get a better idea of what Google suggests in the search results.

Highlighted Feature-Check the Rich Snippet and Date radio buttons to see what they look like on the SERPs:

Here is an Interesting article on Best Digital Marketing Career Opportunities in 2024

6) Ahrefs Backlink Checker

See the top 100 backlinks to any website or webpage

Ahrefs backlink checker is a website that checks the backlinks of a website and tells you which websites have links to your site

This tool uses an algorithm that is based on external data in order to provide accurate results. It helps the content writers find new connections and sources for their content. The Ahrefs backlink checker can also be used by marketers to find out which keywords they should be targeting.

There are many things to take into account when using this tool, as there isn’t an option to create custom queries. However, this tool doesn’t only provide data, but also tools for improving SEO efforts like analytics and keyword prioritization.

Highlighted Feature

This tool also shows you the five most linked pages, most common anchor texts, the total number of backlinks and referring domains, and our proprietary Domain Rating (DR)

and URL Rating (UR) scores.

These are all important information that can help you formulate your link building strategy.

7) Google Search Console 

Free tool from Google that helps you monitor and troubleshoot your website’s appearance on the SERPs

Google Search Console is a web application that provides an interface for managing the search ranking and optimization of a website.

The GSC is a web application that provides an interface for managing the search ranking and optimization of a website. The GSC offers detailed information about how Google crawls, indexes, and ranks websites. It also helps to find out why your site may be ranking lower in search results or not appearing at all on Google.

Highlighted Feature-The URL Inspection tool provides information about Google’s indexed version of a specific page. Enter any URL and see if there are issues with it.

After an extensive research we have jotted down a few pointers in our article of Best SEO Plugins for WordPress You Should Use for Every Website ( Updated 2024 ) which can be highly beneficial in this view point

8) Robot.txt Generator

Create a properly formatted robots.txt file

Robot.txt Generator is a free tool that helps you create a robot.txt file in minutes.

It helps to reduce the risk of getting blocked by robots while accessing your website and also protects your website from malicious bots.

This tool is simple to use and it can be used by both beginners and experts.

Highlighted Feature –If you’re an advanced user, choose “Customize” to create individual rules for various bots, subdirectories, etc

9) Google Analytics

Google Analytics is a tool that provides insights on how users interact with websites and apps. It allows marketers to track the performance of their content, traffic, and marketing efforts.

This tool also helps businesses to improve their online marketing strategies by providing insights on what works and what doesn’t work for them.


Note that Google is replacing the current version of Google Analytics with Google Analytics 4 ( GA4. From July 1, 2023, onward, Universal Analytics (the current version) will no longer process data, and data will only flow into GA4.

If you already have Google Analytics, make sure you set up GA4 .

10) SEMrush – 

This tool helps you analyze the performance of your competitors’ online marketing campaigns,

Semrush is a tool that helps marketers, SEOs, and bloggers to find the keywords that are trending in their industry. The tool also allows them to see how competitive the keywords they’re targeting are on search engines like Google.

Semrush is an excellent tool for those who want to understand what’s hot in their niche and how they can improve their rankings.

Highlighted Feature-Semrush is a search engine optimization tool that provides,Perform keyword research, Analyse Compititors,Track keyword ranking,Audit your website,Monitor local listing, Get recommendation for content optimization,creat optimized user friendly content.

 SEO, keyword research, and competitor analysis.


 11)  Ubersuggest: Keyword Tracking Tool.

Ubersuggest is Moz’s tool.It is a keyword-tracking tool that can help you find the best keywords for your content. It can also help you find the most profitable keywords for your content.

It helps writers to generate more relevant, targeted content by suggesting relevant keywords that have been found in their competitors’ content. It also helps marketers leverage their time spent on generating content by providing suggestions of words related to their brand name or product name, which can be used in marketing campaigns or other forms of advertising

Highlighed Feature-Another feature is that it will suggest related phrases and synonyms based on the words you have entered into the text field.

So gaining this knowledge all about SEO brings a newbie into the most conman and important dilemma that is the kind of responsibilities handled in a Job. Therefore our Institute has combined a few FAQs about it in an article SEO Job Description For Fresher’s (Updated 2022)

We hope you liked our article on Top SEO Tools .Don’t forget to follow us on Twitter and Facebook.


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