School of Digital Marketing

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How to Use PPC Advertising to Improve Your Business

By Rohit Shelwante

Updated on: Sep 24, 2023

How to Use PPC Advertising to Improve Your Business

Table of Contents

What is PPC Advertising?

Pay-per-click advertising, also known as PPCis an internet advertising model used to direct traffic to websites. It is one of the most affordable forms of online advertising and is an excellent way to get your brand in front of a huge audience. there are many different formulas in Google Ads, we will learn about them and how to calculate PPC Formulas

In PPC Advertising, advertisers only pay when their ad was clicked on by somebody on the internet. It’s why this form of marketing is also called a CPC (Cost Per Click) or PPC (Pay Per Click). It can be a bit more expensive than other types of online advertising like SEO or social media marketing. However, it’s often worth the investment because it offers clarity with analytics and it can provide similar ROI as TV ads for less cost.

Here is an interesting article about How to Choose the Right Digital Marketing Channels for Your Business?

What are the Benefits of PPC Advertising?

Advertisers use PPC to get traffic, leads, and sales from customers.

A common misconception about PPC is that it is an expensive method of advertising. The truth is that PPC may be the most cost-effective form of advertising for the price. There are a number of factors that determine the cost per click (CPC). These factors include keyword targeting, ad quality and relevance, time period, and other metrics. Therefore, it’s important to get your budget as close to your target CPC as possible without exceeding it.

PPC ads can also significantly help increase brand awareness within a specific niche or demographic group. Targeting customers who are already interested in what they offer can help narrow their marketing funnel and make sure they have fewer leads who bounce back at them with no purchase

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How to Set up a Successful PPC Campaign?

A successful PPC campaign is one that provides a return on investment. The key to success is to optimize your campaign for conversion and ROI.

The first step in setting up a successful PPC campaign is understanding what your goals are. If you are running an awareness campaign, the primary objective would be getting people to visit your website. But if you are running a lead generation campaign, then the goal would be to collect leads and convert them into customers.

Once you have established what your goals are, then it’s time to figure out what you want visitors to your site to do once they visit it. It’s important that this aligns with your business objectives and marketing strategy as well as the KPIs of your company. For example, if you want visitors of your

Here is a guide on how to set up a successful PPC campaign.

1) Research your budget and time frame:

Your time frame should depend on the size of your business or campaign so that you don’t get into debt. Make sure you also research how much money you’re willing to spend on this project so that you can stay within budget.

2) Choose the right keywords:

Keywords don’t need to be specific at this stage in order for them to work for one or two iterations of your keyword list.

How to Measure the Success of a PPC Campaign?

PPC has been around for a long time, however only in the last decade or so, have we seen the rise in technology that has made it easier to execute successful PPC campaigns. Today, there are many different methods for measuring the success of a PPC campaign that can be done by yourself or with the help of an agency.

Measurement is a key part of any successful campaign and understanding which KPIs matter for your business is vital to achieving success. There are many different ways to measure your performance and some do not require any outside assistance at all.


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