School of Digital Marketing

How to Get Ready for a Career in Digital Marketing in 2022 ?

By Rohit Shelwante


Table of Contents

There’s no denying that digital marketing has opened the door to new customers for almost every business, be they B2b or B2C. But it has also opened a diverse number of career doors. And not just 9-5 jobs but freelance engagements, consultancies, or your own agency. The really attractive bit is that there is no formal qualification bar. Unless you choose to excel in a highly technical area, say, one that requires coding, you don’t really need a formal qualification.

Certifications do count, but results matter. So if you’re exceptionally good at what you do, and relevant to current business needs, the sky is really the limit. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

TIP:” We offer a range of courses, from beginner to advanced, that equip students with the skills and knowledge they need to succeed in the industry. Our courses are taught by industry experts and cover everything from SEO and social media marketing to email marketing and conversion optimization.Below are some of the cities where you can find classroom training.”

Digital Marketing Courses in Vashi

Digital Marketing Courses in Mumbai

Digital Marketing Courses in Pune

Digital Marketing Courses in PCMC

Ready to get started?

Well, not so fast. Although you don’t need a formal study of digital marketing, you do have to understand concepts and stay abreast of developments. Remember the sands of Digital Marketing are ever shifting and marketers who don’t stay informed will soon find themselves irrelevant.

This is the era of the autodidact. That’s just a fancy way of describing someone who is good at teaching themselves. And, really there’s been no better time for this tribe. With loads of how-to posts and videos on any topic under the sun, you’ll find information easy to come by. The trick is to identify what you need to know. It’s rather like looking up the curriculum of the best school of digital marketing you know and then hitting up Google on each topic. The only problem here is that the vast amount of information available can leave you floundering.

Yes. It can be done. But you need to collect, collate, and curate knowledge and knowledge banks carefully. Perhaps this is why most learners prefer to simply enrol in a good training program that teaches digital marketing fundamentals from the ground up. This works for both beginners and advanced students. In fact, in the case of advanced learners, a reputed school of digital marketing plays an even more critical role. This is because the knowledge they seek is not so easily found on the web. Sure, there is a lot of content on the internet, but it is mostly aimed at beginners, who are a much bigger target audience than advanced students who are often looking for answers to very niche questions.

So should you immediately sign on for a digital marketing course?

There are a few things you can do to prime the learning pump, so to speak. Doing this will give you a great head start, and make the learning more relevant. As you will immediately see the practical applications of the concepts you will learn.

Here are a few things you can do to get started:

 Start Your Blog

One of the simplest actions a wannabe digital marketeer should take is to set up a blog. It shouldn’t take more in an hour to set up your own blog. Remember to pick a focus area that is niche but not so niche as to interest just a few thousand people worldwide. In other words, you should be able to interest a sufficiently large community. It only calls for a small investment of maybe a couple thousand rupees to buy your domain and hosting space. This is a good idea if you ever intend to monetize your blog.

Creating your own blog will also help you get familiar with basic technicalities like, buying a domain and hosting space, setting up the blog, and marketing your blog. Marketing your blog will need you to understand the basic concepts of SEO, which will stand you in great stead in the future.

Read Digital Marketing Books

There are literally millions of self-teaching books on various aspects of digital marketing available online. You don’t need to buy the physical book, simply install a reading app and head to the great big bookstore in the sky—Google—where you can search and download any book that takes your fancy. And it will cost just a fraction of what you would pay in a bookstore. If budgetary constraints are a consideration, maybe you should consider an online digital marketing program, instead of classroom training.

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