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Updated on: Oct 10, 2023
What’s in a brand? It’s more than a name, a logo or a slogan – it’s the reputation that precedes your product or service before anyone has even had the opportunity to interact with it.
A brand can make or break your business.
At the centre of any successful brand is a Brand Manager, responsible for the perceptions your customers hold about your brand. They develop brand management strategies that serve to create an instantly recognisable product associated with favourable sentiments and messaging.
What is the career path of a Brand Manager?
It’s predicted the job opportunities for someone interested in a brand management career will grow by 14% by 2020,2 as more organisations turn to dedicated professionals to ensure advantageous representations of their brand online.
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Brand Management as a profession was once reserved for only the most influential brand names in very specific industries, but with the rise of new channels of communication and the ability of consumers to impact the perception of a brand, more organisations, across the full spectrum of industries, are identifying the value in effective brand management strategies as part of their marketing efforts.
4 skills you need to be a Brand Manager:
The required skills can depend on the industry, company and job itself. But there are a few key skills that all brand managers will need to shine.
1. Creativity, innovation & insight
As a brand manager you must be able to follow and predict the latest trends and developments in the industry. You also need to understand what the competition is doing. After all, you want to ensure your brand stays one step ahead.
2. Strategic & analytical mind-set
In addition to the creative skillset you need in marketing, you’ll need to be a commercially minded individual with a head for figures and data. Brand managers are often responsible for developing annual brand plans and strategies to help drive the performance of one or more brands. So, you’ll need to have a tactical approach to marketing to develop, implement and manage these strategies.
3. Influencing, presentation & communication
A key part of your job as a brand manager is being able to drive change and push the brand’s agenda at all levels, both internally and externally. Confidence in presenting is another important skill in the brand manager’s arsenal. You’ll regularly have to present your plans and visions for the development of the brand to stakeholders.
It may seem like an obvious point, but the most successful brand managers are the ones who have a strong passion for their brands and really believe in what they do.
As a brand manager, you’re the main ambassador for your brand(s). Therefore, you’ll need to be their number one cheerleader, championing them at every turn, both when interacting with stakeholders and through your brand activation plans.
Want to be a Brand Manager?
Q1) What qualifications do I need to be a brand manager?
A brand manager is a person who is responsible for the marketing of a product or service. They are often in charge of branding and marketing campaigns and are also responsible for the development of a company’s brand identity.
Q2) What is the future of brand management?
The future of brand management is to have a company that is able to create a unique and authentic identity for their brands. In the future, it will be important for brands to stand out from the crowd. The best way to do this is by having an authentic and unique identity
Q3) How do I start a career in branding?There are many paths to a career in branding. If you want to be an advertising creative, you will need to get a bachelor’s degree in graphic design, advertising, or marketing. If you want to be a brand strategist, you will need to study business administration and get some experience with marketing before going back for an MBA.
Director Schhol of Digital Marketing Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.