This is a common question posed by many students of digital marketing. Unfortunately, like so many questions in life, the answer here too is: it depends! In an ideal world there would be an absolute number, but that would also mean that everyone would be doing the same job. In the same company. And how boring is that?!
And of course this situation is just not possible. So, in defiance of all social etiquette nazis, let’s answer the question with a question:
Should you work in a big company or a smaller agency?
The growth of digital marketing has been very impressive and the growth is going to see an upward trend in the future. Simply put, the future of digital marketing looks secure and bright. If you are planning to build a career in the field of digital marketing, this is the best time to be in the market. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Clearly, if job security, perks and a relatively big salary are your goals, then by all means, go for it. The downside is that big businesses, usually slot employees into specific job-profiles. That means you’re only responsible for a specific task. Rather like a job on an automobile assembly line. And just like an assembly line job, the only skill you will be able to perfect on the job is the task entrusted to you.
There is a very real risk of becoming irrelevant. And in an ever-evolving industry like digital marketing that’s a deadly danger. If the task you’re doing becomes irrelevant—because of improving technology, for instance, you may find yourself looking for a new job—with only experience in an outdated task to show for your efforts.
A much better solution; and one that will lay the foundations for a robust and long career in Digital Marketing, is to pick a position with a smaller agency. Smaller agencies are always hungry—that means working hard for your money. But it also means working a myriads of different projects, each with different goals and areas of responsibilities.
That means you will have the chance to be involved in everything from Strategy to Content Creation or Planning to SEO to Social Media—sometimes in the same day! Yes, the perks may not be as great as those that come with a large business, but you will gain very valuable practical experience. More you will gain visibility, through interactions with different team members, clients and stakeholders. Often, contrary to conventional beliefs, the pay is also better at small agencies—for employees who can prove their worth.
Find out in our breakdown of the top digital marketing strategies every marketer should know for 2021 which you can employ to achieve your goals.
This is also true for positions in larger Digital Marketing agencies. Of course, your role might be restricted to a single client and a single area of responsibility. But there is always an opportunity for capable, quick learners to rise or move to different projects with different responsibilities.
Let your career aspirations define the positions you seek. But always be learning. Start with a sound base in Digital Marketing, which you can acquire through a standard course in digital marketing from any reputed institute (but ensure you pick one with a proven track record); and, stay up-to-date on changing trends and new technologies in Digital Marketing. It’s a digital world, as as an up-and-coming Digital Marketeer, you’re probably aware of how easy it is to hone a skill or learn something completely new using mediums like YouTube, Slideshare, etc. The sky is the limit.
For instance, Premium School of Digital Marketing’s faculty is almost exclusively drawn from highly-experienced industry professionals. Their expertise, front line experience, and network of other professionals can do much more than just teach students. It can guide you on your own career path.
Just remember to look up.
And who knows, with a little luck and hard work, you might just find yourself helming a top position at the Big Company, whose offer you chose to overlook in favour of a vibrant small agency, a few years back.
If you’re still wondering whether digital marketing is the career for you, take a look at our blog post entitled: Guide to the best digital marketing careers in 2021, for some insights.
And that’s it!!