Today’s Modern Digital Marketers should constantly sharpen their skill sets. A Google trend shows the growth of key terms: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked. Today Digital marketing requires a lot of skills than how it was a few years back.
Before getting into the various job profiles and the Digital Marketing jobs salary posted by Glassdoor, PayScale, and Indeed, let’s take a brief look at what Digital Marketing is.
Digital marketing is a great career choice. We are living in a digital world and marketing budgets are moving to digital advertising and away from traditional marketing channels. Digital Marketing is where you can learn and earn a good amount of money side by side sharpening your digital skills. It all depends on your skills and techniques.
Now, let’s discuss the Digital Marketing scope and salary for those aiming to pursue a career in this field.
If you are a Fresher in Digital Marketing job it lies between 15k to 25k.
As your skills grow and at every stage when you level up your skills maybe 1 year or 2 it increases up to 35k to 50k.
Earning up to 1 lakh when you become an Expert. (Totally depending on your skills and type of responsibility you handle.
As quoted earlier, it all depends upon your skills and capabilities that how much digitally sound you are in your area of the field.
Digital marketing managers in IT firms, Internet Companies & Digital Marketing Agencies receive the highest compensation out of all digital marketing managers in other industries. This position requires a higher level of experience, with strong knowledge in digital marketing to appropriately mentor and manage people, and also to lead them well. This job comes with a good amount of experience at various levels like Digital Marketing Lead, Assistant Manager DM.
The average salary for a Digital Marketing Manager is Rupees 8,09,777 in India. This is for a candidate with a 4 – 8 years range of experience. Some other factors like Industry, Qualification, Digital Marketing Certification, and City of residence play an important part in deciding the salary.
The salary range of a DM Manager is between 4,00,000 to 18,00,000.
Pay-per-click Analyst is one of the emerging digital marketing careers in 2021. This particular job role requires a person who has the right knowledge and ability to obtain profit that is equal to or greater than the investment. Someone who can fulfill this will get hired by the company.
Companies, after getting organic results, focus on pushing their boundaries and attempting paid advertising. You must have a thorough knowledge of campaign creation and an understanding of the psychology behind every relevant click. This will enable you to bag a job as a PPC Analyst in top companies.
An average salary of an entry-level PPC Analyst with less than 1 year of experience is around ₹3 lakhs per annum in India. A PPC Analyst with more than 2 years of experience can expect to earn an average of ₹4-5 Lakhs per year in India.
If technical jobs and analytical skills are your strong suit, search engine optimization roles might be right up your street. A Search Engine Optimisation Specialist’s primary goal is to generate targeted website traffic and make it rank on google’s first page for relevant keywords. Keyword research, SEO copywriting, search engine algorithms are a few key skills required by a Search Engine Optimisation Specialist.
An entry-level digital marketing salary for a Search Engine Optimization Specialist with less than 1-year experience is an average of ₹1,76,578 per annum in India. A Search Engine Optimization Specialist with less than 4 years of experience earns an average of ₹234,460 in India. Search Engine Optimization Specialists with 5-9 years of experience can expect an average of ₹4,58,532 in India.
Freshers are those who have completed their education and have just come out of their cocoon ready to apply for jobs and take a step toward their first career goal. Digital Marketing freshers are professionals looking to start a career in Digital Marketing.
Some of the skills you need to acquire before stepping out as a Digital Marketing fresher are as follows:
The Digital Marketing salary for freshers is comparatively less than the other roles. This is due to a lack of knowledge and experience. However, once you gain enough skills and working experience, you will be able to climb up the ladder and earn higher salaries in no time.
If you’re a social media fanatic, now is the time to make money out of it. Social Media Marketing Specialists design and execute a complete social media strategy for a company. Just like an individual uses social media to portray the best version of themselves, brands today are hiring experts to get them at the top of their social media game.
As a Social Media Marketing Specialist, you have to maintain positive engagement and quality content (paid or organic) across all social media platforms.
An entry-level digital marketing salary for a Social Media Marketing Specialist with less than 1 of year experience can expect to earn an average of ₹2,52,444 in India
A Social Media Marketing Specialist with less than 4 years of experience can earn an average of ₹3,40,924. And those with 5-9 years of experience can expect an average of ₹6,85,923 per annum based in India.
Digital Marketing certification Course is one that has the highest payout for a fresher. It will depend on your level of knowledge and how much improvement you can provide for your clients. If you have any ambitions on reaching the big leagues, you better have some tricks on your sleeve. Premium School of Digital Marketing Provides Best Digital Marketing Courses in Pune.
A career in digital marketing can look very glamorous and intriguing. Digital Marketing is the need of the present and the future and the demand for digital marketers will only grow with time. That is why it is important to know how you can build your own path and start a successful career in digital marketing.
By enrolling in Premium School of Digital Marketing’s Digital Marketing Training Program and successfully completing a reputable, well-rounded Digital Marketing Course in Mumbai, you will enhance your chances of landing the digital marketing job of your dreams exponentially.
Grab the chance & ensure a fruitful digital marketing career. Best of luck!
And that’s it! We hope you liked our article.