How Much Can a Fresher Earn in Digital Marketing? [Ultimate Guide 2023]

Today’s Modern Digital Marketers should constantly sharpen their skill sets. A Google trend shows the growth of key terms: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked. Today Digital marketing requires a lot of digital skills than how it was a few years back.

Before getting into the various job profiles and the Digital Marketing jobs salary posted by Glassdoor, PayScale, and Indeed, let’s take a brief look at what Digital Marketing is.

Do check out our article Common Questions Asked In Digital Marketing Interview

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What is Digital Marketing?

• Digital marketing, also known as Internet Marketing, refers to the promotion of brands to connect with potential customers using the internet.
• This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
• Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

Digital marketing is a great career choice. We are living in a digital world and marketing budgets are moving to digital advertising and away from traditional marketing channels. Digital Marketing is where you can learn and earn a good amount of money side by side sharpening your digital skills. It all depends on your skills and techniques.

Now, let’s discuss the Digital Marketing scope and salary for those aiming to pursue a career in this field.

Scope of Digital Marketing

If you are a Fresher in a Digital Marketing job it lies between 15k to 25k.

As your skills grow and at every stage when you level up your skills maybe 1 year or 2 it increases up to 35k to 50k.
Earning up to 1 lakh when you become an Expert. (Totally depends on your skills and the type of responsibility you handle.
As quoted earlier, it all depends upon your skills and capabilities that how much digital sound you are in your area of the field.

Digital Marketing Manager

Digital marketing managers in IT firms, Internet Companies & Digital Marketing Agencies receive the highest compensation out of all digital marketing managers in other industries. This position requires a higher level of experience, with strong knowledge in digital marketing to appropriately mentor and manage people, and also to lead them well. This job comes with a good amount of experience at various levels like Digital Marketing Lead, Assistant Manager DM.

Digital Marketing Manager Skills

• Plan and carry out various campaigns
• Manage paid marketing campaigns
• Have knowledge of several SEO concepts
• Be skillful in performance monitoring
• Track campaign performance across multiple Digital Marketing platforms

Digital Marketing Manager Salaries in India

The average salary for a Digital Marketing Manager is Rupees 8,09,777 in India. This is for a candidate with a 4 – 8 years range of experience. Some other factors like Industry, Qualification, Digital Marketing Certification, and City of residence play an important part in deciding the salary.

The salary range of a DM Manager is between 4,00,000 to 18,00,000.

Pay-Per-Click Analyst

Pay-per-click Analyst is one of the emerging digital marketing careers in 2021. This particular job role requires a person who has the right knowledge and ability to obtain a profit that is equal to or greater than the investment. Someone who can fulfill this will get hired by the company.

Companies, after getting organic results, focus on pushing their boundaries and attempting paid advertising. You must have a thorough knowledge of campaign creation and an understanding of the psychology behind every relevant click. This will enable you to bag a job as a PPC Analyst in a top company.

PPC Analyst Skills & Responsibilities:

• A PPC Executive must have strong technical & analytical skills.
• He / She is responsible for managing Paid Ad Campaigns on Google Ads – Search & Display, Bing & other Ad Networks.
• PPC specialists must also manage advertisement campaigns on Facebook, Linkedin, Quora & other Social Media Networks.
• The core job involves maintenance of keyword bids, monitoring daily & monthly budget, and improving quality score
• Along with the above skills, the candidate with knowledge of using analytics tools like Google Analytics or other reporting tools is preferred.

PPC Analyst’s Salaries in India:

An average salary of an entry-level PPC Analyst with less than 1 year of experience is around ₹3 lakhs per annum in India. A PPC Analyst with more than 2 years of experience can expect to earn an average of ₹4-5 Lakhs per year in India.

SEO Specialist

If technical jobs and analytical skills are your strong suit, search engine optimization roles might be right up your street. A Search Engine Optimisation Specialist’s primary goal is to generate targeted website traffic and make it rank on google’s first page for relevant keywords. Keyword research, SEO copywriting, and search engine algorithms are a few key skills required by a Search Engine Optimisation Specialist.

SEO Analyst / Executive Job Role & Skills

• Search Engine Analysts must have a good understanding of Ranking Algorithms.
• He / She must be proficient with Technical SEO.
• Improving user experience and complying with Search Engine Guidelines.
• Identifying the most appropriate keywords for the business, and creating informational content around those keywords is a part of the job.
• Understanding various optimization tools like Search Console, Ahrefs, SEMRush, and Similarweb is important.
• Analytical tools for performance measurement like Google Analytics, Omniture, or Comscore is an added advantage.

Search Engine Optimization Specialist Salary

An entry-level digital marketing salary for a Search Engine Optimization Specialist with less than 1-year experience is an average of ₹1,76,578 per annum in India. A Search Engine Optimization Specialist with less than 4 years of experience earns an average of ₹234,460 in India. Search Engine Optimization Specialists with 5-9 years of experience can expect an average of ₹4,58,532 in India.

Digital Marketing Fresher

Freshers are those who have completed their education and have just come out of their cocoon ready to apply for jobs and take a step toward their first career goal. Digital Marketing freshers are professionals looking to start a career in Digital Marketing.

Digital Marketing Fresher Skills

Some of the skills you need to acquire before stepping out as a Digital Marketing fresher are as follows:

• Editing and writing skills
• Skills in SEO and SEM
• Basic understanding of email marketing and social media marketing
• Knowledge of CRM

Average Digital Marketing Fresher Salary

The Digital Marketing salary for freshers is comparatively less than the other roles. This is due to a lack of knowledge and experience. However, once you gain enough skills and working experience, you will be able to climb up the ladder and earn higher salaries in no time.

Social Media Marketing Specialist

If you’re a social media fanatic, now is the time to make money out of it. Social Media Marketing Specialists design and execute a complete social media strategy for a company. Just like an individual uses social media to portray the best version of themselves, brands today are hiring experts to get them at the top of their social media game.

As a Social Media Marketing Specialist, you have to maintain positive engagement and quality content (paid or organic) across all social media platforms.

Social Media Analyst/Executive Job Role & Skills

• Social Media Executives must curate relevant & engaging content to reach the target audience.
• Design, create and execute campaigns on Facebook, Instagram, Twitter, etc.
• Social Media Analyst is the face of the organization on Social Media Platforms.
• The job involves engaging in dialogues & answering queries when required.
• Implementation of a proactive strategy for capturing customer online reviews and ratings.
• Monitor trends in Social Media tools, applications, channels, design, and strategy.

Social Media Marketing Specialist Salary

An entry-level digital marketing salary for a Social Media Marketing Specialist with less than 1 of year experience can expect to earn an average of ₹2,52,444 in India

A Social Media Marketing Specialist with less than 4 years of experience can earn an average of ₹3,40,924. And those with 5-9 years of experience can expect an average of ₹6,85,923 per annum based in India.

Conclusion:

Digital Marketing Certification Course is one that has the highest payout for a fresher. It will depend on your level of knowledge and how much improvement you can provide for your clients. If you have any ambitions on reaching the big leagues, you better have some tricks on your sleeve. Premium School of Digital Marketing Provides Best Digital Marketing Courses in Pune.

A career in digital marketing can look very glamorous and intriguing. Digital Marketing is the need of the present and the future and the demand for digital marketers will only grow with time. That is why it is important to know how you can build your own path and start a successful career in digital marketing.

By enrolling in Premium School of Digital Marketing’s Digital Marketing Training Program and successfully completing a reputable, well-rounded Digital Marketing Course in Mumbai, you will enhance your chances of landing the digital marketing job of your dreams exponentially.

Grab the chance & ensure a fruitful digital marketing career. Best of luck!

And that’s it! We hope you liked our article.

Rohit Shelwante

Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.

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