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How do I write a Digital Marketing Proposal?
  • Christina D'Souza
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How-Do-I-Write-a-Digital-Marketing-Proposal

How do I write a Digital Marketing Proposal?

4 Stunning strategies for an effective digital marketing proposal!

The very first step you take while making a marketing pitch is writing an elaborate plan that will help your client generate a good chunk of business. And with the new age technology of Digital Marketing would your beneficiary be impressed by an average draft? That is despite you having a great potential to actually help the client? Having an attractive, schematic, and well written digital marketing proposal gives your client an opportunity to understand your perspective in helping them get an edge over their competitors.

Digital-Marketing-Courses-in-Mumbai

To begin with, it is very important to distinguish yourself from other agencies in the same business and yes! Premium School of Digital Marketing gives you an excellent Digital Marketing Course. It’s pretty common for your clients to compare the services offered by various digital agencies. And this is where you make your mark. This article would help you create a flagship pitch to ensure the client invests in you!

1. SWOT Analysis

One of the best ways to hook up a client is to do a SWOT Analysis that would be a stepping stone to your digital marketing proposal. It’s like having your homework ready even before the teacher asks for! And the structured Digital Marketing Training gives you that confidence to built this proposal in excellent manner.  This should include the current position in SERP for the target keywords of the customer, how the client fares against the competitors for the targeted keywords, performance of the website on different gadgets, opportunities that are unexplored by the client and threat forecasting.

SWOT-Analysis

2. Being Quantifiable

Every client would love data. A mathematical form of data would help the client get calculable information about his existing situation. There are several advantages when you brief your customers in mathematical figures.

  • It gives a professional approach to the deal
  • The client can analyze the performance and take clear steps for improvement
  • Adds scope for forecasting leads, rankings, and keywords etc.

The data also helps you analyze your ROI in terms of marketing efforts. Moreover, you can always plan and implement strategies if you have quantifiable data in your digital marketing proposal and our digital marketing course with placements will surely help you in getting detailed knowledge for this.

 

3. Standout SEO Strategies and Content Marketing

There is no reason why you shouldn’t be including SEO in your proposal.Adding key notes about the latest algorithms of Google and its applications in the client’s webpages can add a good weightage to your offer. Decoding the website for better content marketing strategies is a handsome reward for the beneficiary. Some significant aspects of Off Page SEO that you can include are

  • Keyword Research
  • Competition Analysis
  • Website Audit

Digital-Marketing-Courses-in-Pune

With ever changing algorithms you can propose the latest On Page SEO techniques for improving the SERP. Basics of these include

  • Organic Content
  • Getting valuable back links from high DA/PA websites
  • Best white hat practices

Read: SEO Tips And Tricks 2021? for insights on this topic

4. Performance Goals

Of the many reasons why the client would look forward to work with you is – Performance and the goals he can achieve with the overall strategies you apply. One has to be just careful not to cross the line to be overconfident in setting up goals for the client. Any realistic approach would be a walk in the park in closing the deal with your digital marketing proposal.

While setting up the campaigns to achieve the KPI, it’s extremely important to confide the client about the investment he has to make versus the revenue he will earn. It should be well gelled with both the On Page and Off page white hat SEO methods you implement. Any negative campaign can hurt the overall process and might serve a great dent on your agency’s reputation.

As discussed in the second point, a quantifiable data about forecasting the numbers in terms of ranking keywords, generating traffic and leads, utilizing the budget, reaching target audience, and generating organic content etc. can enhance the value of the digital marketing proposal And You must have a strong grasp of digital marketing concepts with corresponding practical experience, for which a digital marketing courses online assistance would be good grooming.

seo-for-a-digital-marketing-proposal

Concluding the digital marketing proposal

The conclusion should be with an aim to step closer in securing the deal with the client. This is where you should be reaching out your emotional quotient to impress the client. Highlight the key strengths of your proposal. You can also give significance on the custom problem: solutions you offer. The conclusion should be all about your vision towards the goals you can help achieve for the client with your masterstroke strategies.

 

We hope you liked our article on How do I write a Digital Marketing Proposal? Don’t forget to follow us on Twitter and Facebook.

 

Author: Christina D'Souza
Christina is a freelance Content Writer having 3+ years of experience. She works closely with B2B & B2C businesses providing Digital Marketing Content that gains social media attention & increases their Search Engine Visibility. In her spare time she loves to listen music.

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