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How Do I Become a Digital Marketing Freelancer?

How Do I Become a Digital Marketing Freelancer?

  • Posted by: Rohit Shelwante
  • Category: Digital marketing
How Do I Become a Digital Marketing Freelancer?

What Is Freelance Digital Marketing? 

Freelance digital marketing is the name given to marketing professionals who offer freelancing services to clients. Digital marketing freelancers usually work from home and help companies with various digital marketing related tasks. The demand for digital marketing jobs is on the rise and this makes freelance digital marketing a great career option.

Also read this article How to Use PPC Advertising to Improve Your Business

TIP:”Interested in knowing more about Digital Marketing? We at the Premium School of Digital Marketing do provide these courses in various cities. Below are some of the cities where you can find classroom training.”

Digital Marketing Courses in Vashi

Digital Marketing Courses in Mumbai

Digital Marketing Courses in Pune

Digital Marketing Courses in PCMC

What Does a Freelance Marketing Professional do?

Unlike other freelancing jobs, a freelance marketing professional has to wear many hats. Digital marketing has a number of channels and processes and you need to have the required skill set to offer a range of services to clients.

In addition to the technical tasks, as a freelancer, you also need to know how to prepare work proposals for clients, manage invoices and accounting, project management, and reporting.

How to Become a Freelance Digital Marketer ?

How Do I Become a Freelancer Digital Marketing? - SDM
Image Credit – Digital Monk

These are the Steps to Follow to become a Digital Marketing Freelancer :

1. Learn Digital Marketing

First things first. As a beginner you need to learn the fundamentals of Digital Marketing. You can join a Digital Marketing course from a reputed institute like School of Digital Marketing Pune and learn all the modules of Digital Marketing

2. Gain relevant experience

For a skill-based profession like digital marketing, you need the experience to develop your skills. you can gain experience by interning at a digital marketing firm or understudying an established digital marketer. This allows you to try out tasks under the supervision of more experienced professionals. Many training programs also include practice tests you can use to improve your skills.

3. Pick your niche

Digital marketing encompasses various cycles, and a freelancer does not much time. If you attempt to offer digital marketing services as a freelancer, it is best to ascertain yourself a niche or two to three niches to work initially. For example, marketing, fashion, tech, health, and so forth.

Here is an interesting article for you – can i freelance as a digital marketer once i complete my course

4. Create a marketing blog

A marketing blog is essential for driving traffic to your website. It allows you to create content around digital marketing for internet users who need them. With SEO and SEM, you can aim your blog content at people who are likely to want your services. Then, after reading your blog, you can use copy writing and other marketing tricks to inspire them to open your website. This is one of the most effective digital marketing techniques.

5. Register your business

Registering your freelance digital marketing business is important, especially if you intend to make above RS. 6,00,000 per year. Business registration helps you avoid legal and tax issues with government agencies. You can also take advantage of certain government perks like input tax credits after registering your business.

6. Market your services

After setting up your business, you can now market your services. As a freelance digital marketer, the bulk of your marketing is through your website. You can explore other effective marketing channels, like social media, email marketing, and even traditional marketing. Client referrals are also an important marketing channel, so ensure you offer your clients the best quality work. By being dedicated and honest, your clients are more likely to refer you to others.

7. Brand yourself on Social Media

A career in digital marketing wouldn’t be complete without having knowledge of social media. Platforms such as Twitter, Facebook and Instagram are becoming increasingly popular for advertising both goods and solutions.

Possessing a working understanding of networking channels that are different will allow you to construct a strong media base. These channels allow manufacturers to put forward a picture of the company.

8. Create accounts on freelancing sites

Things to consider while creating account on freelancing sites are mentioned below :

  • Write a Headline That’s Clear, Concise and Effective
  • Articulate the Value You’ll Bring
  • Share Your Qualifications and Experience
  • Be Empathetic
  • Make It Simple for People to Contact You
  • Create a Maintenance Plan


Skills you need as a freelance digital marketer

Build the necessary skills

Digital marketing courses, other resources you can find on the web and with a lot of practice.

Solo-entrepreneurs don’t h

Digital marketing courses, other resources you can find on the web and with a lot of practice.

Solo-entrepreneurs don’t have the luxury of escalating issues to management or outsourcing work to other companies but they have to be in a position to provide solutions and solve problems without external help.

Research skill

Market research is an essential part of a freelance digital marketer’s work. You conduct hours of research on people’s market behavior to develop customer profiles. These profiles determine who you send adverts to and what kind of adverts you send. Depending on the location you’re researching, finding market information can take hours. Compiling and sorting market information for analysis also takes time. Therefore, research skills are vital for locating comprehensive and accurate market information.

Technical skills

Freelance digital marketers rely on a lot of software tools to perform their duties. They use data analysis tools to analyze market data and track market trends. There are also various email and social media marketing tools that digital marketers use to send automated messages to clients. Freelance digital marketers also frequently use graphic design, word processing, and teleconferencing software. They need adequate technical skills to use software to solve problems for their clients.

Negotiation skills

Freelance digital marketers determine their prices and source for their clients. Some digital marketers have static prices for interested clients, but most marketers negotiate on an individual basis. This especially happens when the client is offering a long-term project. Freelance digital marketers therefore require negotiation skills to ensure they get the best compensation for their work without losing too many clients. Adequate compensation can improve morale and lead to better quality work.

Communication skills

Freelance digital marketers usually have a consultation session with clients to determine their needs. They require active listening to understand their client’s demands. Paying close attention to a client and their nonverbal cues can help freelance marketers guarantee client satisfaction. For example, an attentive digital marketer can detect when a client cannot explain the ideas in their head. These professionals also require excellent writing and speaking skills to provide feedback to clients. Having excellent communication skills can aid freelance digital marketers in explaining technical terms to customers.


Creativity involves using your imagination to create unique work or perspectives. Creativity is an essential skill in marketing, as marketers attract their audience’s attention using novel ideas that uniquely present products and services. In addition, creativity is important to freelance digital marketers to help them solve marketing problems. For example, they need creativity if they have a client whose products are unpopular or controversial in a particular location. Digital marketers also apply creativity to their proposals and pitches.


Often, digital marketers encounter search engine optimization (SEO) and search engine marketing (SEM) in their duties. These skills are essential for digital marketers to create effective websites for themselves and their clients. SEO and SEM use search engine research and analytics to ensure internet traffic reaches websites. Likewise, digital marketers require SEO and SEM skills to ensure potential buyers can find their client’s products when they search.

Frequently Asked Questions

Q1) What are the Skills you need as a freelance digital marketer?

Skills you need as a freelance digital marketer are:

1) Communication skills
2) Research skills
3) Attention to detail
4) Problem solving skills
5) Strategic thinking

Q2) How To Become a Digital Marketing Freelancer in 9 Steps?

Here are 9 steps that you should follow to become a successful freelance digital marketer.

1) Find your niche
2) Get your first client
3) Learn how to charge for your services
4) Build up your portfolio and social media presence
5) Develop an SEO strategy
6) Create content marketing campaigns
7) Teach others about SEO and Digital Marketing
8) Connect with influencers in the field of Digital Marketing
9) Build relationships with other freelancers

Q3) Can you do freelancing in digital marketing ?

YES,Freelancing is a great way to make money and get your work done in the way you want. It can be a liberating experience, but it’s not easy to get started on your own. Freelancers are not typically paid as much as employees, but they have more flexibility and freedom.

Interesting article for you – Check out other best career opportunities in Digital Marketing

That’s it. Best of Luck!

Looking for Digital Marketing Offline Training? We have our Classroom Training in Pune & Mumbai location. Here is a link for Digital Marketing courses in Vashi and Digital Marketing Institute in PCMC

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