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As more people use mobile devices to access the internet and searching information on mobile devices. So its important users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.
For better ranking in mobile search Google have announced two significant changes to its search algorithm for ranking the mobile search results. Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Now it’s more important to have mobile friendly site.
Google said that on April 21, 2015 we will be expanding Google’s mobile ranking factors. This change will affect to label your site as mobile – friendly and adjust rankings accordingly. Also determine your site should rank higher in the search results. Google said this algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide. Most importantly “users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Google additional move that is App Indexing will begin to rank better in Mobile search, users find additional material and resources for apps. Google said this only will work for signed-in users who have the app installed on their mobile devices, which means only Android apps today. Google explained this “may now surface content from indexed apps more prominently in search.” This will help to creating a more spontaneous search experience.