School of Digital Marketing

Google Certifications for Digital Marketing—Are They Worth It? ( Updated 2022 )

By Rohit Shelwante


Table of Contents

Table of Contents

Google Certifications for Digital Marketing—Are They Worth It? ( Updated 2022 )

By Rohit Shelwante

Updated on: Oct 7, 2023

Google Certifications for Digital Marketing—Are They Worth It? ( Updated 2022 )

Table of Contents

Brand Management and Your Target Market

Developing a strategic plan to manage your brand equity requires a clear and comprehensive understanding of three things: the brand itself, its target market, and your company’s overall vision and goals.

A good relationship with your target market is a must for brand management. If you have bad branding, it will be reflected in weak sales, poor client retention, and sluggish growth. To be effective, brand management must fully look after your brand, using marketing techniques in a way that ensure the entire brand is highlighted, taken care of, and promoted. Ultimately, it’s about making a commitment to your customers and then delivering on that promise. Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value.

Your unique selling proposition (USP) sets you apart from competitors. To create your unique selling proposition, you must understand where your product and company fit into the market. What makes the product different from its competition? Is it more durable or cost-effective? Why is Strategic Brand Management important?  And how is your company different?

Digital marketing courses in pune

Brand management is vital to the success of every organisation, and smart companies know that strong brands are not built by marketing alone, but require every employee to play a role. While each brand management strategy is different in terms of resources and execution, the goal is the same: to build a brand that is distinct and profitable. Hence the need for a good Brand Management Training Institutes in Pune comes. Start your new career off right and read our guide on How to Become a Brand Manager. Premium School of Digital Marketing provides Best Brand Management Courses in Pune with affordable fees. No need to pay the fees first, you can first attend the demo lecture to see the learning process and then have your decision the way you want.

By completing this Brand Management Courses in Pune, you will be in position to create an activity plan to bring your brand strategy to life – both externally towards consumers and internally to employees.  You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

Let’s face it, there’s more to Digital Marketing is more than just ad words and SEM. You have SEO, Content Marketing, Email Marketing, Web Analytics, SMS marketing, and advertising/marketing on variety of other platforms that you may need to master, including Face book, LinkedIn and Twitter. Working in Digital Marketing means you will be in charge of the company’s Online Marketing.

Read this ultimate guide on what is involved in a Digital Marketing Job?

Not to mention the whole slew of Google-related marketing other than ad words, including shopping, display, mobile, etc. While Google Certifications cover the major portion of Digital Marketing activities, you do need to master several other disciplines as well.

One of the fastest ways to do this is through a structured Digital Marketing Training Program with a Premium School of Digital Marketing that has a proven track record of churning out successful marketers.

Practical Knowledge

A comprehensive course in Digital Marketing will help you understand the core concepts that define various aspects of digital marketing. Ensure you pick a program that focuses on practical assignment-led training over mostly theoretical. This will give you the confidence to put the concepts into practice when you do land a job. A proper course will also prepare you to score well in the Google Certification Exam.

An intelligent strategy is a must to accomplish desired digital marketing goals. Learn how you can do that most selectively with our post Digital Marketing Strategies Every Marketer Should Know



The faculty of the institute you choose is also important. Pick one that relies on industry professionals to facilitate training. Their real-world experiences will keep the sessions fresh and relevant. This is just not possible with courses like the ones offered Google Digital Garage. Beyond the learning advantage, industry-experienced faculty members are valuable additions to a professional network that you can tap into long after you complete your course. This also holds good for your fellow students. Make connections and go the extra mile to stay in touch, they can be great sources for peer-to-peer learning as well as job referrals.

Discover a World Beyond Google

As we said earlier, to be a successful Digital Marketer, you need to be able to run campaigns on a variety of marketing platforms, such as Face book/ Instagram, LinkedIn, Twitter, YouTube, etc. It is of course possible to gain this knowledge through tutorials offered by these platforms. But, even if one were so inclined, it’s neither just nor practical to learn each one on the respective platforms.

The easiest way to acquire the skill-sets you need for this is through a comprehensive Digital Marketing Course.

Other than running advertising campaigns on other platforms, a well-structured digital marketing course online  will also guide you through allied marketing media, such as email marketing, SMS marketing, Content marketing, etc.


If you’re keen on a career in Ad words marketing, a Google Certification is certainly the right document to present your prospective employer/s with. But landing the job is just the first step; you also need to be able to do the job well. A comprehensive course with a reputed digital marketing training institute will help you master the concepts and get the practical experience you need to succeed.

Look for a well-structured course from a reputed school of digital marketing with a faculty chiefly comprising industry working professionals, their experience will be invaluable, and they make for valuable connections for help with specific problems, long after you complete your course.

So, don’t run behind the certifications alone. Get a bigger spread of knowledge through a proper digital marketing course and start applying the knowledge in real-world scenarios.

You can get up-to-date on the most valued digital marketing skills with our post Marketing’s Most Wanted Skills.

And that’s it!!

We hope you liked our article on the Google Certifications for Digital Marketing—Are They Worth It?  Don’t forget to follow us on Twitter and Facebook.

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    Rohit Shelwante

    Director Schhol of Digital Marketing Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.

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