If you’re looking to start a successful career in Digital Marketing, you need to first land a job. And to do that you need to impress your interviewer or at least give them an assurance that you can do the job. Google Certifications are logically the best way to go about it.
Google even makes it easy to learn the fundamentals, with their free courses conducted via Google Digital Garage. But you might want to take a step back and reassess how you get the skills you really need to be a successful digital marketer. This blog post walks you through the best ways to land the job you seek, beyond certifications.
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Let’s face it, there’s more to Digital Marketing is more than just ad words and SEM. You have SEO, Content Marketing, Email Marketing, Web Analytics, SMS marketing, and advertising/marketing on variety of other platforms that you may need to master, including Face book, LinkedIn and Twitter. Working in Digital Marketing means you will be in charge of the company’s Online Marketing.
Read this ultimate guide on what is involved in a Digital Marketing Job?
Not to mention the whole slew of Google-related marketing other than ad words, including shopping, display, mobile, etc. While Google Certifications cover the major portion of Digital Marketing activities, you do need to master several other disciplines as well.
One of the fastest ways to do this is through a structured Digital Marketing Training Program with a Premium School of Digital Marketing that has a proven track record of churning out successful marketers.
A comprehensive course in Digital Marketing will help you understand the core concepts that define various aspects of digital marketing. Ensure you pick a program that focuses on practical assignment-led training over mostly theoretical. This will give you the confidence to put the concepts into practice when you do land a job. A proper course will also prepare you to score well in the Google Certification Exam.
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The faculty of the institute you choose is also important. Pick one that relies on industry professionals to facilitate training. Their real-world experiences will keep the sessions fresh and relevant. This is just not possible with courses like the ones offered Google Digital Garage. Beyond the learning advantage, industry-experienced faculty members are valuable additions to a professional network that you can tap into long after you complete your course. This also holds good for your fellow students. Make connections and go the extra mile to stay in touch, they can be great sources for peer-to-peer learning as well as job referrals.
As we said earlier, to be a successful Digital Marketer, you need to be able to run campaigns on a variety of marketing platforms, such as Face book/ Instagram, LinkedIn, Twitter, YouTube, etc. It is of course possible to gain this knowledge through tutorials offered by these platforms. But, even if one were so inclined, it’s neither just nor practical to learn each one on the respective platforms.
The easiest way to acquire the skill-sets you need for this is through a comprehensive Digital Marketing Course.
Other than running advertising campaigns on other platforms, a well-structured digital marketing course online will also guide you through allied marketing media, such as email marketing, SMS marketing, Content marketing, etc.
If you’re keen on a career in Ad words marketing, a Google Certification is certainly the right document to present your prospective employer/s with. But landing the job is just the first step; you also need to be able to do the job well. A comprehensive course with a reputed digital marketing training institute will help you master the concepts and get the practical experience you need to succeed.
Look for a well-structured course from a reputed school of digital marketing with a faculty chiefly comprising industry working professionals, their experience will be invaluable, and they make for valuable connections for help with specific problems, long after you complete your course.
So, don’t run behind the certifications alone. Get a bigger spread of knowledge through a proper digital marketing course and start applying the knowledge in real-world scenarios.
You can get up-to-date on the most valued digital marketing skills with our post Marketing’s Most Wanted Skills.
And that’s it!!