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A new broad core update began rolling out Wednesday – this one named the June 2021 Core Update, Google’s search liason Danny Sullivan announced, adding that we should also expect a July 2021 Core Update next month.
Historically, Google has released a core Google algorithm update every few months or so. It has been just about six months since the last core update, the December 2020 Core Update. Before that it was seven months since the May 2020 core update, which took place on May 4, 2020. So this one took a lot longer than previous updates to roll out but we are expecting another update in about a month from now.
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Two core updates. Why is Google pushing out two different core updates one month after the next. Google told us that some of the company’s planned improvements for the June 2021 update are just not fully ready to be released this month. So Google decided to move ahead with the parts that are ready today and the rest will be pushed out next month in the July 2021 core update. Google will keep us posted on when that July 2021 core update is released.
“Of course, any core update can produce drops or gains for some content. Because of the two-part nature of this release, it’s possible a very small slice of content might see changes in June that reverse in July,” Google said.
What to expect. Like with any Google algorithm update, your rankings may go up, may go down or may remain stable. But if you are impacted by the June 2021 core update, it is possible that the impact can reverse itself with the July 2021 core update. Google has told us typically most sites won’t notice the updates but SEOs who manage a lot of sites will likely see a lot of changes in the Google search results. Also, because of the two-part nature of this release, it’s possible that some content and sites might see changes in June 2021 that reverse in July 2021.
This update will be a global rollout, impacting all languages and will take about two weeks to rollout. Google will confirm when the rollout is complete, which should be before the page experience update that is slated for mid-June.
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Article Credit: Search Engine Journal
Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.
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