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Factors Which Determine YouTube Video Ranking in 2022
  • Christina D'Souza
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Factors Which Determine YouTube Vedio Ranking in 2022

Factors Which Determine YouTube Video Ranking in 2022

YouTube is a video-sharing website that was created in 2005 and has become the second largest search engine in the world. YouTube has been a vital platform for people to share their stories, be it their personal life or an event that happened in the world. YouTube has made it possible for anyone to become a star with just one video, and with over 1 billion hours of videos being watched on YouTube every day, it is hard to deny how important this site really is. It is also a great tool for marketing and advertising your business.

How To Make Fortune on YouTube Via Explainer Videos

Video ranking is a science which has been studied by many content creators and marketers. The goal of this study is to rank videos based on specific criteria in order to make them more visible in search engine results pages (SERPs).There are multiple factors that can affect the ranking of a video including the title, description, tags, and keywords. In addition to these factors there are also many other things that can affect the visibility of a video such as social media shares, views, likes and dislikes.

What are the Factors Which Determine YouTube Video Ranking in 2022?

 You Tube ranking factors

  • Relevant Keywords: Just as a Web page with relevant keyword terms and phrases always ranks better in search results, videos with the relevant keywords will appear at the top of YouTube search results. 
  • Video Tags: Tags are not very important, but they obviously do help. Including a few keywords in the tag helps YouTube to know what your video is about. 
  • Title: The video title is also an important factor in determining your YouTube video ranking. Tip: Put your keyword at the beginning of the title to give a slight SEO boost to your video.
  •  Description: Description is very important because that’s what YouTube depends on to determine what your video is all about. 
  • Thumbnails: The thumbnail creates the first impression of your video. Custom thumbnails, rather than YouTube’s auto-generated snapshots taken from anywhere in the video, are always preferred. 
  • Channel Authority: Channel authority can be established with more views and engagement of your audience. You can give a link to your YouTube channel from your website to build channel authority.
  • Views and Video Retention: Views improve your video’s YouTube SEO. How many people have watched your video? Even if they have, did they watch it till the end?
  • Backlinks: Just like Google uses inbound links to rank your page, YouTube also uses these links as a ranking factor.
  • Favorites: Yet another factor is the number of people who favorite your video or add it to their “Watch Later” list.
  • Subscribes: If people have subscribed to your channel after watching your video, this means they have loved it. This indicates to YouTube as well as to Google that your video is authoritative
  • Thumbs Up/Down: The number of thumbs up and thumbs down counts your video gets also determines your video’s ranking in search results.
  • Comments: More comments on your video also give an authority signal to YouTube for your video. But remember, YouTube is quite smart at finding out which comments are spam.
  • If viewers have commented on your video, it means they have enjoyed watching your video or at least they have watched the video until the end.                                                                                                                                 Youtube Video Statistics 2018: Infographic (with Money & Income Stats)

 How to rank on you tube?

YouTube is a video-sharing website and the site’s success has made it a dominant player in the video market. But how do you rank on YouTube? There are many factors that determine how your video ranks and there is no simple answer to this question. If you want to rank on YouTube, then you need to make sure that your content is engaging and entertaining enough for people to watch it, that your title and description are appealing, and that you have a good number of views for your video in order for it show up in searches. You also need to be aware of the fact that there are many ways of ranking on YouTube so you will need to experiment with different strategies.

We hope you liked our article on the What is Video Remarketing?

How to Optimize your Videos for YouTube’s Algorithm?

  • Video optimization is the process of making a video as appealing to the YouTube algorithm as possible. It is done by following a set of guidelines and best practices. YouTube has been optimizing its algorithm for years. But in 2017, YouTube announced that they will be using machine learning to optimize their videos more efficiently. They are using artificial intelligence to analyze videos and classify them into different categories based on their content type, length, and other factors.AI-powered video optimization is an efficient way to make sure that your video will get the most views possible without having to do much work yourself.

YouTube’s Role in the Future of Marketing and Advertising

YouTube’s role in marketing and advertising is to provide marketers with an opportunity to reach their target audience through video content. They have a huge database of videos that they can use for marketing purposes, which is why it’s such an attractive channel for advertisers. The future of YouTube looks bright as more and more people are turning towards video content because it’s easier to consume than text or images. It is necessary for the survival and success of any company. Marketing has evolved to become digital marketing because it has become more convenient and efficient.

Digital marketing includes social media marketing, email marketing, search engine optimization (SEO), advertising on websites, mobile apps, etc. To know more about this we  have our Classroom Training in Pune & Mumbai locations. Here is a link for Digital Marketing Courses in Pune and Digital Marketing Courses in Mumbai

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Conclusion: The Future of Marketing is Here. Get Ready for It.

Author: Christina D'Souza
Christina is a freelance Content Writer having 3+ years of experience. She works closely with B2B & B2C businesses providing Digital Marketing Content that gains social media attention & increases their Search Engine Visibility. In her spare time she loves to listen music.