By Rohit Shelwante

As the Scope of Digital Marketing technologies evolves, companies are staying current by adding online components to their brick-and-mortar stores or combining various digital marketing strategies to create an internet presence.

Here are 10 steps you can follow today to pursue a career in digital marketing:

• Get to know the basics of digital marketing
• Start your own website
• Become an SEO Expert
• Get a Google Ads Certification
• Master Facebook Ads Advertising
• Become an expert in Google Analytics
• Get a digital marketing job as a freelancer
• Get a real internship
• Stay informed of new updates and keep learning
• Learn how to use digital marketing tools

You don’t need a degree to get into digital marketing. Although a requirement for some companies, it’s not as important as having good knowledge of digital marketing and how it works.

The Benefits of a Professional Certifications:

Employers are looking to professional certifications as a viable alternative to university or college degrees as confirmation of the candidate’s digital proficiency and skillset.

By successfully completing a Digital Marketing Course and gaining professional certification, you are essentially validating your skills and abilities, proving that you have relevant knowledge in your field of expertise while demonstrating an ongoing willingness to learn and gain new, valuable skills in the future.

If you are starting out now, your first concern should be to build your skills. Digital marketing is not a ‘single thing’ that you learn by taking a course and then get to work.

There are many disciplines that make up digital marketing and you should be an expert in all of them if you want to reach the higher end of the pay scale.