086986 06666
Download Brochure
Fees Structure
Pay Now
Enquire Now
Digital Marketing Courses Online with 100% Placement Assistance

Digital Marketing Courses Online

Considering a Career in Digital Marketing? You are already off to a great start.

Your next big step is to understand this vast new domain & where you fit in. Premium School of Digital Marketing offers a comprehensive selection of Digital Marketing Courses Online for you at very affordable fees. As a Pioneer and one of the premier institutes for Online Digital Marketing Courses since 2011 – Premium School of Digital Marketing offers you the most advanced and effective Digital Marketing Training Online.

To learn the basics it’s easy but how well you use it to practice and learn from mistakes is the biggest challenge, the opportunities etc. To acquire any new professional skill set, you need 2 things Time and Money. It’s an investment for yourself. You can take up a course like our 2-month professional digital marketing course online. Ideally, you need at least 2-3 months to get at new skills for the foundation + your experience + Practical implementation. Digital marketing is dynamic and constantly upgrading. To keep up to date you have to practice what you learned…. Practicing what you learn.

Make you career landscape more captivating with our Digital Marketing Courses online. Premium School of Digital Marketing is one of the oldest & best online digital marketing training institutes with affordable fees running operations from last 10 years having taught 18000+ students. Premium School of Digital Marketing is among the list of top online digital marketing training institutes having lots of positive reviews, ratings and feedback online from the students.

Digital Marketing Course Content Details [Updated 2021]

1. Digital Marketing Overview

Under this, we covered topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms, etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout!

2. Search Engine Optimization (SEO)

  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.

3. Content Marketing

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results

4. Website Structuring

  • What is Website?- Understanding website
  • How to register Site & Hosting of site?
  • Domain Extensions

5. Google Analytics

  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions

6. Website Creation Using WordPress

  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • Contact Forms, Sliders, Elementor

7. Understand Acquisition & Conversion

  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparision Reports

8. Google Search Console

  • Website Performance
  • Url Inspection
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions

9. Google My Business: Local Listings

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

10. Social Media Optimization

  • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups, Forums, etc.

11. Facebook Organic

  • How can Facebook be used to aid my business?
  • Developing a useful Company / fan Page
  • Establishing your online identity.
  • Engaging your Audience, Types of posts, post scheduling
  • How to create & use Groups
  • Importance of Hashtags & how to use them

12. Twitter Organic

Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

  • How to use Twitter
  • What are hashtags, Lists
  • Twitter Tools
  • Popular Twitter Campiagns

13. LinkedIn Organic

  • Your Profile: Building quality connections & getting recommendations from others
  • How to use Groups-drive traffic with news & discussions
  • How to create LinkedIn Company Page & Groups
  • Engaging your Audience.

14. YouTube SEO

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists
  • YouTube AdSense
  • How to create Creator Studio in YouTube & Verify Your Channel
  • Increase Your Profitability Through YouTube Channel
  • Linking Google AdSense & YouTube AdSense

15. Search Engine Marketing: Google AdWords

  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Ad groups and Keywords
  • Display Ad Server
  • Keyword Types (Broad, Phrase, Exact and Negative)

16. Search Advertising

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements,
  • Keywords, Topics, Contextual Targeting

17. Display Advertising

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Landing Page Optimization
  • Targeting Methods: Keywords, Topics, Placement Targeting
  • Performance Metrics: CPM, vCPM, Budget
  • Report, Segment Data Analysis, Impression Shares
  • Conversion Tracking

18. YouTube Advertising

Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists

19. Facebook Advertising

  • How to create Business Manager Accounts
  • What is Account, Campaign, Ad Sets, Ad Copy
  • How to Create Campaigns on Facebook
  • What is Budget & Bidding
  • Difference Between Reach & Impressions
  • Different Objectives for campaigns
  • Types of Ads, placements
  • Facebook Retargeting

20. LinkedIn Advertising

  • How to create Campaign Manager Account
  • What is Account, Campaign Groups, Campiagns
  • Objectives for Campaigns
  • Bidding Strategies
  • Detail Tergeting
  • Advanced Audience Targeting
  • Ad Format
  • Conversion Tracking

21. Conversion Tracking Tool

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization

22. Remarketing and Conversion

  • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in adwords
  • Benefits of remarketing strategy
  • Building remarketing list & custom targets
  • Creating remarketing campaign

23. Email Marketing

  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • CAN SPAM Act
  • Email Marketing Best Practices

24. Growth Hacking Topic

  • Growth Hacking Basics
  • Role of Growth Hacker
  • Growth Hacking Case Studies

25. Introduction to Affiliate Marketing

  • Understanding Affiliate Marketing
  • Sources to Make money online
  • Applying for an Affiliate
  • Payments & Payouts
  • Blogging

26. Introduction to Google AdSense

  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly

27. Google Tag Manager

  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code

28. SMS Marketing

  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling

29. Media Buying

  • Advertising: Principles, Concepts and Management
  • Media Planning

30. Freelancing Projects

  • How to work as a freelancer
  • Different websites for getting projects on Digital Marketing
Download Brochure

Faculties young enough to understand you and
experienced enough to Train you

Learn Digital Marketing Course in Pune From Industry Experts
Rohit-Shelwante-Digital-Marketing-Expert
Rohit Shelwante
Worked for IBM & Wipro. More than 10+ Years of Rich Experience in Digital Marketing
Ashwani-Paswan
Ashwani Paswan
Ecommerce Specialist with JBK Technologies
Swapnil-Narake-Digital-Marketing-Expert
Swapnil Narake
Deputy General Manager - Marketing at Sahyadri Hospitals
Gautam-Sharma
Gautam Sharma
Digital Marketing Trainer
Abhay-Pandey
Abhay Pandey
Programmatic Specialist @ Google
Smruti-Walekar
Smruti Walekar
Digital Marketing Trainer
Satyam-Thakkar
Satyam Thakkar
Digital Marketing Trainer
Mahendra-Patel
Mahendra Patel
Digital Marketing Trainer
Hardik-Daiya
Hardik Daiya
Digital Marketing Trainer
Pankti-Shah
Pankti Shah
Digital Marketing Trainer

Digital Marketing will Emerge as Best Career Option Post Covid-19

Digital Marketing is now one of the most sought-after courses online and with good reason. Covid-19 made almost every company move their marketing strategies online. Here are 5 job roles in the Digital Marketing industry.

With online opportunities on the rise, the number of active users has increased exponentially. Businesses have realized that in order to succeed, they need to establish their electronic presence. India is one of the fastest-growing economies which is emerging every day.

Everything you need is just a click away right from food, fashion, daily groceries, electronics to finding a home. This proves the potential of digital marketing and its impact on raising the standard of living.

All you have to do is work towards your goals, upgrade your digital marketing skills, and apply for the domain that suits you best.

Building a strong professional career in digital marketing without getting the proper knowledge is impossible.

Premium School of Digital Marketing being the top online digital marketing institute, supports the fresher/professional to understand the concept of digital marketing by taking them through the Theoretical & Practical digital marketing live sessions.

Our concern is to provide the qualitative and cost effective digital marketing courses online for learners in the modern India.

Countries Have the Most Scope for Digital Marketing

Countries-Have-the-Most-Scope

Why Choose Premium School of Digital Marketing?

  • Premium School of Digital Marketing(earlier known as School of Digital Marketing) is one of the oldest & best Online digital marketing training institutes.We have been running operations from the last 11 years.
  • Learn from Google certified industry experts who have experience in marketing small and medium businesses using Digital Marketing.
  • Premium School of Digital Marketing offers 100% job assistance to all it’s students on completion of the Digital Marketing Course Online. Flexible batch timings allow you to make the most of your program.
  • Rated 4.8 out of 5 in Google reviews by our students for our digital marketing courses online.
  • Get lifetime learning access which means you can attend our digital marketing online classes till the time you feel you are career and market-ready.
  • No need to pay the fees first, you can first attend the demo lecture to see the learning process and then make your decision the way you want.
  • We have been referred by many popular bloggers as Top Digital Marketing Institutes which provides Best Digital Marketing Courses Online.

Best Digital Marketing Courses Online

Our Digital Marketing course has been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals. This Digital Marketing training online will incorporate workshops led by our in-house experts, which will allow you to understand the core theoretical components of digital marketing in context and will help when creating an effective digital strategy. A certificate will only add to your CV and the learning that you receive at our premium digital marketing online training will come handy as you go about working on the projects. So, check out the demo class, sign up for a digital marketing classes online and grab the opportunities with both hands.

Students Reviews & Ratings on our Digital Marketing Course

Digital-Marketing-Institutes-in-Pune

I have been learning SEO in SDM Kothrud Branch from last 8 days…Personally I feel their Way of Teaching is extremely Good and hope for the same for remaining days of Course Duration… I Will Review Again With My Honest Opinion.. Mr. Ashwani Sir is Good in Teaching and Clearing Doubts.. Thanks a lot to Him..

Deepak J

Hi everyone it was a great platform for me to sharpen my Digital marketing skills& personal skills. It is the best institute for Digital Marketing course in Pune with well experienced teachers. Your confidence will be more while you’re leaving this institute as a Professional.

Priti Bhor

This is the best Institute in Pune. I have completed MT Digital Marketing course from here. They have experienced faculty of industry. I will always recommend everyone to join School of Digital Marketing for Digital Marketing. Thank You SODM Go Digital 🙂

Amit Ranade

One of the best digital marketing institute covered each & every topic. Staff with bulk of knowledge & experienced faculties. Flexible batches (branches as well). Provides 100% placement assistance. Wonderful learning experience.

Sara Ansari

Digital Marketing Courses Online
Average Rating: 4.7
Votes:
Reviews: 536

Our Branches