School of Digital Marketing

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Looking for top-notch Digital Marketing Courses in Kanpur with 100% Placement Assistance

Join our comprehensive Digital Marketing Courses in Kanpur (Online & Offline) and take your career to new heights!

Book your seats now for Our FREE Digital Marketing Demo Session by calling 8698606666

Awarded #1 Digital Marketing Training Institute

By Leadership India

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12 Sep 2023 - 2PM

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Digital Marketing Course Overview

Can I Study Digital Marketing courses in Kanpur offline

Certainly! You can find offline digital marketing courses in Kanpur to enhance your skills and knowledge.
Offline Digital Marketing courses offer more structure and guidance, but they also require more time

What things do you learn in a digital marketing course?

Students will learn about SEO, Social Media, Google Ads, Facebook Ads, the different types of content, such as blog posts, infographics, and ebooks, as well as how to create a content marketing strategy. They will also learn about the different stages of the content marketing funnel, from attracting prospects to converting them into customers.

Online vs Offline Digital Marketing Courses Which is Better?

More personal interaction with instructors and peers: Offline courses offer the opportunity to interact with instructors and peers face-to-face, which can lead to a more personalized learning experience and the opportunity to network with other professionals in your field

Is digital marketing a good career?

Digital Marketing Skills are high in demand, the pay for digital marketing roles is also high. You can get better roles in the organization because of your expertise. Digital marketing is not necessarily hard to learn, but it does take time, effort, and persistence

School of Digital Marketing provides digital marketing classes in Kanpur

What are the qualifications criteria for a digital marketing course?

  • You can take up a digital marketing course after the 12th
  • Basic computer skills and internet familiarity
  • Passion for creativity and staying updated on trends
  • No Need for Technical Knowledge

School of Digital Marketing provides digital marketing training in Kanpur

Is a digital marketing certificate well worth it?

  • A digital marketing certificate can help you stand out to potential employers and demonstrate your skills and knowledge in the field.
  • The Google Digital Marketing Certification is absolutely worth your time and effort
  • School of Digital Marketing provides digital marketing courses in Kanpur

Get Digital Marketing Course Details

Program Commences: 20 March 2024

Key Highlights

School of Digital Marketing provides top Digital Marketing Courses in Kanpur with 100%  Placement, Practical and Google Certifications, at affordable fees

  • India’s No.1 Digital Marketing Institute
  • Practical Training With 100% Placement
  • Practically Work on Projects & Case Studies
  • Live Classes by Mentor
  • Learn From Industry Experts
  • Domain & Hosting (WordPress)
  • Internship Offered
  • 50+ Recruiting Partners
  • ‎Our Placement
  • Google Ads 8 Certifications Covered
  • Online, Offline & Hybrid Sessions Available
  • Trained 25000+ Students
  • 9+ Digital Marketing Certifications
  • Mock Interviews
  • 6 Months of Membership
  • Flexible Batch Timings
  • Daily Session Recording Provided

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What our Students Say

Premium School of Digital Marketing is a digital marketing institute in Kanpur that offer comprehensive courses to individuals who want to learn Digital Marketing

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Abhishek Chudiwal – Merkle Sokrati
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Become a Certified Google Ads expert and take your Career to new heights

Get certified in digital marketing with the finest Digital Marketing Training Institute in Kanpur

Google AdWords Display Certification

Google Ads Search Certification

Video Advertising Advanced Certification

Analytics certification Certifications

Weekday, Weekend, Online & Offline batches for Digital Marketing Courses in Kanpur

Batch Timings for Digital Marketing Courses in Kanpur

Tilak Road BranchPimple Saudagar Branch Kothrud-KarveNagar BranchHadapsar Branch
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8 AM to 9.30 AM
20th April 2024
2 Months
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10.30 AM to 12.30 PM
20th March 2024
2 Months
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2 PM to 4 PM
7th March 2024
2 Months
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4 PM to 6 PM
10th April 2024
2 Months
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7 PM to 9 PM
11th March 2024
3 Months
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11 AM to 12:30 PM

27th May 2024

2.5 Months

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7 PM to 8:30 PM

27th May 2024

2.5 Months

Weekdays
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8 AM to 9:30 AM

3rd Jun 2024

2.5 Months

Weekdays
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3 PM to 4.30 PM
25th July 2022

2.5 Months

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10.30 AM to 1 PM
20th July 2019

2.5 Months

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8 AM to 9.15 AM
13th Sept 2022
2 Months
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10.30 AM to 12.30 PM
13th Sept 2022
2 Months
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7 PM -8.30 PM
13th Aug 2022
2 Months
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10.30 AM – 12.30 PM
17th Sept 2022
3 Months
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10.30 AM- 12.30 PM
22nd September 2022
2 Months
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12 PM – 2 PM
22nd September 2022
2 Months
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7 PM to 9 PM
22nd September 2022
2 Months
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Faculties young enough to understand you and experienced enough to train you

Get the best digital marketing training and placements in Kanpur with our team of certified experts

Rohit Shelwante
Director School of Digital Marketing10+ Years of Experience
Director School of Digital Marketing
Ashwani Paswan
Digital Marketing Head Cybage Technology
Digital Marketing Head Cybage Technology
Swapnil Narake
Digital Marketing Manager Sahyadri Hospitals
Digital Marketing Manager Sahyadri Hospitals
Gautam Sharma
Digital Marketing Trainer
Digital Marketing Trainer
Abhay Pandey
Programmatic Specialist @Google
Programmatic Specialist @Google
Suyash Basate
Freelance Content Marketer & Digital Marketer
Freelance Content Marketer & Digital Marketer
Pankaj Solanki
Digital Marketing Faculty of Maic College & Founder of Easy Digi Academy
Digital Marketing Faculty of Maic College & Founder of Easy Digi Academy
Sagar Shah
Performance Marketer & Trainer
Performance Marketer & Trainer
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Digital Marketing Course Content Details [Updated 2024]

Course Overview

Digital Marketing Overview

Under this, we covered topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms, etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout!

Search Engine Optimization (SEO)

  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.

Content Marketing

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results

Website Structuring

  • What is Website?- Understanding website
  • How to register Site & Hosting of site?
  • Domain Extensions

Website Creation Using WordPress

  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • Contact Forms, Sliders, Elementor

Blog Writing

  • Blogs Vs Website
  • How to write blogs for website
  • How to select topics for blog writing
  • AI tools for Blog writing

Google Analytics

  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions

Understand Acquisition & Conversion

  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparision Reports

Google Search Console

  • Website Performance
  • Url Inspection
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions

Search Marketing

YouTube Monetization

  • YouTube channel monetization policies
  • How Does YouTube Monetization Work?
  • YouTube monetization requirements

Social Media Tools

  • What are the main types of social media tools?
  • Top Social Media Tools You Need to Use
  • Tools used for Social Media Management

Social Media Automation

  • What is Social Media Automation?
  • Social Media Automation/ Management Tool
  • Buffer/ Hootsuite/ Postcron
  • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
  • Add/ Remove Profiles in Tools
  • Post Scheduling in Tools
  • Performance Analysis

Facebook Ads

  • How to create Business Manager Accounts
  • What is Account, Campaign, Ad Sets, Ad Copy
  • How to Create Campaigns on Facebook
  • What is Budget & Bidding
  • Difference Between Reach & Impressions
  • Different Objectives for campaigns
  • Types of Ads, placements
  • Facebook Retargeting

Instagram Ads

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements,
  • Keywords, Topics, Contextual Targeting

LinkedIn Ads

  • How to create Campaign Manager Account
  • What is Account, Campaign Groups, Campaigns
  • Objectives for Campaigns
  • Bidding Strategies
  • Detail Targeting
  • Advanced Audience Targeting
  • Ad Format
  • Conversion Tracking

YouTube Advertising

  • How to run Video Ads?
  • Types of Video Ads:
  • Skippable in Stream Ads
  • Non Skippable in stream Ads
  • Bumper Ads
  • Bidding Strategies for Video Ads

Google PPC

  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Ad groups and Keywords

Search Ads/ Text Ads

  • Text Ads and Guidelines
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC bidding
  • Types of Keywords: Exact, Broad, Phrase
  • Bids & Budget
  • How to create Text ads

Social Marketing

Growth & Analytics

Image Ads

  • Image Ad Formats and Guidelines
  • Targeting Methods: Keywords, Topics, Placement Targeting
  • Performance Metrics: CPM, vCPM, Budget
  • Report, Segment Data Analysis, Impression Shares
  • Frequency Capping
  • Automated rules
  • Target Audience Strategies

Video Ads

  • How to Video Ads
  • Types of Video Ads
  • Skippable in stream ads
  • Non-skippable in stream ads
  • Bumper Ads
  • How to link Google AdWords Account to YouTube Channel

Discovery Ads

  • What are Discovery Ads
  • How to Create Discovery Ads
  • Bidding Strategies
  • How to track conversions

Bidding Strategies in Google Ads

  • Different Bidding Strategies in Google AdWords
  • CPC bidding, CPM bidding, CPV bidding
  • How to calculate CTR
  • What are impressions, impression shares

Performance Planner

Lead Generation for Business

  • Why Lead Generation Is Important?
  • Understanding the Landing Page
  • Understanding Thank You Page
  • Landing Page Vs. Website
  • Best Practices to Create Landing Page
  • Best Practices to Create Thank You Page
  • What Is A/B Testing?
  • How to Do A/B Testing?
  • Converting Leads into Sale
  • Understanding Lead Funnel

Conversion Tracking Tool

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization

Remarketing and Conversion

  • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in adwords
  • Benefits of remarketing strategy
  • Building remarketing list & custom targets
  • Creating remarketing campaign
  •  

Quora Marketing

  • How to Use Quora for Marketing
  • Quora Marketing Strategy for Your Business

Planning & Strategy

Growth Hacking Topic

  • Growth Hacking Basics
  • Role of Growth Hacker
  • Growth Hacking Case Studies

Introduction to Affiliate Marketing

  • Understanding Affiliate Marketing
  • Sources to Make money online
  • Applying for an Affiliate
  • Payments & Payouts
  • Blogging

Introduction to Google AdSense

  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly

Google Tag Manager

  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code

Email Marketing

  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • CAN SPAM Act
  • Email Marketing Best Practices

SMS Marketing

  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling

Media Buying

  • Advertising: Principles, Concepts and Management
  • Media Planning

What’s App Marketing

  • Whatsapp Marketing Strategies
  • Whatsapp Business Features
  • Business Profile Setup
  • Auto Replies

Influencer Marketing

Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Project & Interview

Freelancing Projects

  • How to work as a freelancer
  • Different websites for getting projects on Digital Marketing

Online Reputation Management

  • What Is ORM?
  • Why We Need ORM
  • Examples of ORM
  • Case Study

Resume Building

  • How to build resume for different job profiles
  • Platforms for resume building
  • Which points you should add in Digital Marketing Resume

Interview Preparation

  • Dos and Don’t for Your First Job Interview
  • How to prepare for interview
  • Commonly asked interview question & answers

Client Pitch

  • How to send quotation to the clients
  • How to decide budget for campaign
  • Quotation formats

Graphic Designing: Canva

  • How to create images using tools like Canva & PosterMyWall tools
  • How to add effects to images

Let’s be in the Lane of Digital Memories

Make your memories last a lifetime with digital marketing skills from the top Digital Marketing training institutes in Kanpur

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40+ Must-Know Digital Marketing Tools that You will Learn in Digital Marketing Courses

Students Reviews & Ratings on our Digital Marketing Course

Students and professionals can explore these Digital Marketing classes In Kanpur to find the one that suits their requirements the best.Listen to what our students have to say about us

I recently completed my digital marketing course and I must say, it was an excellent experience! The instructors were knowledgeable and experienced in the industry, and they presented the material in a clear and engaging manner.
Rutuja Mohol
Rutuja Mohol
I was searching for digital marketing courses near me and found the best Digital Marketing institute in Kanpur. I have completed my Digital Marketing course here, and they have experienced faculties from the industry. I highly recommend everyone to join the School of Digital Marketing for their digital marketing needs.
Amit Ranade
Amit Ranade
One of the best digital marketing institutes in Kanpur. covering each and every topic thoroughly. The staff is highly knowledgeable, and the faculties are experienced. The institute offers flexible batches and provides 100% placement assistance. It was a wonderful learning experience
Sara Ansari
Sara Ansari
Hi everyone, it was a great platform for me to enhance my digital marketing and personal skills. It is the best institute for a Digital Marketing course in Kanpur. with well-experienced teachers. Your confidence will be higher as you leave this institute as a professional!
Priti Bhor
Priti Bhor
I recently completed my digital marketing course in Kanpur. and I must say, it was an excellent experience! The instructors were knowledgeable and experienced in the industry, and they presented the material in a clear and engaging manner
Deepak J
Deepak J
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How to Get Your Google Certification?

  • To get started: Go to Google Partners
  • Click “Certifications”
  • Click “See exams”
  • Hover over an exam section and click “Exam Details”
  • Click “Take Exam”
  • The exam will now start in your web browser

Benefits of Becoming a Google Certified Professional?

  • Google Ads certifications are professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
  • After you pass a certification exam, you can use your certification to promote yourself to the communities, projects, and employers that are important to you.

There are Six Google Ads Certifications Available Today:

  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Shopping ads
  • Google Ads Apps
  • Google Ads Measurement

All these certifications are FREE OF COST!!

Skill Sets For Successful Digital Marketing Careers

  • Communication skills
  • Writing – For blogs, SEO, Ad copies, social media descriptions, captions, comments
  • Training the team
  • Socializing skills
  • Presentation Skills: Pitching Campaigns, Ideas, Budgets, Strategies, etc.
  • Basic Image Editing—don’t worry, you don’t need to learn Photoshop. There are several easy to master apps like Canva (http://canva.com)
  • Analytics

Advantages of Digital Marketing

  • Target the Right Audience
  • Improve Cost Effectiveness
  • Optimize and Obtain Better Conversion Rates
  • Accurately Measure All Results
  • Gain Brand Credibility and Drive Online Sales
  • Broaden Reach
  • Enhance Share-ability
  • Leverage Segmentation
  • Improve ROI Substantially

Benefits of a Career in Digital Marketing in 2024

  • No Specific Background Education Required
  • Massively Growing Demand for Digital Marketeers
  • High-Paying Jobs
  • Fast-Growing Industry
  • Diverse Career Paths
  • Entrepreneurship Opportunities
  • Freelance Opportunities
  • Opportunity to Explore Diverse Sectors
“Challenging but fun projects that helped me develop practical skills, made me job ready.”
Karishma MistryTeam Manager with Go Mo
Karishma Mistry
“Figured out my profession course with School of Digital Marketing’s help & got related with big organizations.”
ShraddhaHindavi Technologies
Shraddha
“School of Digital Marketing is going above & past to make certain that students grasp all of the essential principles.”
Abhishek Shrikhande GO MO Group
Abhishek Shrikhande

I’m Interested in This Program

Program Commences: March 06, 2024

Digital Marketing FAQs That We Have The Answers To

Sessions
Q. Is Digital Marketing Demo Session Free?
Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.
Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.
Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.
The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.
We cover up 4 prime locations in Pune those are Tilak Road, Kothrud, Viman Nagar & Pimple Saudagar & soon coming in Thane.
Q. Where and When can I take Digital Marketing exam?
You can attend the examinations at any centers of School of Digital Marketing.
Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.
Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.
The topics would be the same, more or less. The major difference we think we have is Our knowledge delivery method.

Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.
Yes we provide 100% of job assistance until you get placed.
Q. What if I miss the Digital Marketing lecture?
You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.
You can pay online with a credit card or a debit card, net banking or EMI alternative.
Our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or interested in pursuing in digital marketing course.
We provide our student through tests to confirm them with our declaration. We, further encourage our learning individuals to compose 5 Google examinations to be certified as Google Adwords professional continued with institute certification and providing internship certification as well.
Q. Do I need any technical knowledge to pursue Digital Marketing Course?
No, You just need to have the basic browsing knowledge & rest will take care of.
Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.
Yes we provide training material. In fact we give you a Manual of Printed Notes.Also we provide soft copy of notes.
Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.
Q. What Are The Fees For A Digital Marketing Course In Tilak Road Placemen?
If You Are Looking for a Digital Marketing Course In Tilak Road Fees You Will Find Different Prices For Digital Marketing Courses In Shirdi starting from 99/- Rs To 1,00,000/- Rs
Yes, you can pay your Digital Marketing Course fees in 2 installments. 60% while joining and the remaining balance after a month
Yes We Do Provide 100% Job Placement Support
Digital Marketer salary in Shirdi with less than 1 year of experience to 6 years ranges from ₹ 1.2 Lakhs to ₹ 8.5 Lakhs with an average annual salary of ₹ 3.7 Lakhs based on 288 latest salaries.
Learning digital marketing typically takes one to three months. Digital marketing uses online channels and tools to promote products and services, making it a highly targeted and measurable approach
Address: Office No. 201, 2nd Floor, EIFFEL SQUARE, Lokmanya Bal Gangadhar Tilak Rd, Ramashram Society, Limayewadi, Sadashiv Peth, Pune, Maharashtra 411030

Start changing your career today.

Give us a call or leave a message, we endeavour to answer all enquiries within 24 hours on business days.

Call us to know more: 8698606666