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Awarded #1 Digital Marketing Institute

By Leadership India

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Students Trained

12 Sep 2023 - 2PM

Batch Timing

2.5 Months

(Mon to Fri)

Offline / Online

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Digital Marketing Overview

Can I study digital advertising online?
Yes, with the whole lot being available online, even digital marketing publications had to be made available for newbies. There are numerous institutes that provide an online courses for digital advertising and marketing. Apart from that, you may even get quick introductions about digital advertising principles from blogs or YouTube movies available on the Internet.
What topics are blanketed under a virtual advertising syllabus?
A digital marketing syllabus consists of subjects which includes – foundational standards, digital advertising and marketing principles and soft abilities education, all inside the equal hierarchy.
Foundational principles encompass advertising fundamentals like AIDA Funnel, Marketing Framework, and so on. A syllabus need to begin with foundational principles so that both conventional & non-advertising students can create a strong base from the start.
Digital Marketing concepts encompass simple to superior subjects like Search Engine Optimisation, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Web Analytics, and so forth. These digital advertising principles shape the core of a direction syllabus.
Apart from virtual advertising and marketing know-how, it's far critical that a syllabus covers smooth abilties like presentation, conversation, artwork of pitching, client servicing, and so on. Soft capabilities help you become extra assured to go into the corporate global.
Why is an online Digital Marketing course better than an offline path?
Online digital advertising and marketing guides offers many benefits over offline guides, inclusive of flexibility to research at your personal tempo and from any vicinity. They are frequently greater price-powerful & provide get right of entry to to a wide variety of specialised courses.Online guides are to be had all day, every day, and can be adjusted to healthy how you want to analyze. This makes them a handy and powerful manner to study virtual advertising and marketing.
Is digital marketing a good career?

In 2023, virtual marketing stands proud as a purple-hot career desire. In an age ruled by way of the internet, brands are desperately looking for skilled digital marketers
to enhance their online presence. The call for is sky-excessive, however the deliver of expertise is limited. Hence, it is a good career furnished you do an digital marketing
and be one of those professional virtual entrepreneurs.

What are the qualifications criteria for a digital marketing course?
Digital Marketing is a skill that can be carried out with the aid of absolutely everyone irrespective of your educational heritage. The basic qualification standards could be to have a minimal 10+2 years of education. Additionally, if you wish to enrol for a PG Program, you want a bachelor’s diploma in ideally advertising area. However, the qualification standards varies from institute to institute, so you must inquire earlier than applying.
Is a digital marketing certificate well worth it?
The really worth of a virtual advertising certificates relies upon to your goals of mastering this subject. If you are a person who desires to kickstart a commercial enterprise, take their personal present enterprise on-line or set up a freelancing career, you'll most effective need the proper virtual advertising and marketing skills.
But in case you’re a process seeking person, a certificate allows you add greater weightage at the time of recruitment. But the lowest line is your performance and know-how of digital marketing for you to come from mastering the proper skills from the proper mentors.

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Program Commences: Sep 12, 2023

    Key Highlights

    School of Digital Marketing provides top Digital Marketing Courses in Kanpur with 100%  Placement, Practical and Google Certifications, at affordable fees

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    Become a Certified Google Ads expert and take your Career to new heights

    Get certified in digital marketing with the finest Digital Marketing Training Institute in Kanpur

    Google AdWords Display Certification

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    Weekday, Weekend, Online & Offline batches for Digital Marketing Courses in Kanpur

    Batch Timings for Digital Marketing Courses in Kanpur

    Batch Time
    Start Date

    Online/ Offline

    Book Now
    8 AM to 9.30 AM
    19th July 2023
    2.5 Months
    Offline & Online
    10.30 AM to 12.30 PM
    17th Aug 2023
    2.5 Months
    Offline & Online
    2 PM to 4 PM
    1st June 2023
    2.5 Months
    Offline & Online
    4 PM to 6 PM
    5th July 2023
    2.5 Months
    Offline & Online
    7 PM to 9 PM
    24th July 2023

    2.5 Months

    Offline & Online
    Batch Time
    Start Date
    Weekday/ Weekend
    Book Now
    8 AM to 9.30 AM
    10th March 2022
    2 Months
    10 AM to 12 PM
    18th August 2022
    2 Months
    3 PM to 4.30 PM
    19th Sep 2022
    2 Months
    3 PM to 4.30 PM
    25th July 2022
    2 Months
    10.30 AM to 1 PM
    20th July 2019
    3 Months
    Batch Time
    Start Date
    Weekday/ Weekend
    Book Now
    8 AM to 9.15 AM
    13th Sept 2022
    2 Months
    10.30 AM to 12.30 PM
    13th Sept 2022
    2 Months
    7 PM -8.30 PM
    13th Aug 2022
    2 Months
    10.30 AM – 12.30 PM
    17th Sept 2022
    3 Months
    Batch Time
    Start Date
    Weekday/ Weekend
    Book Now
    10.30 AM- 12.30 PM
    22nd September 2022
    2 Months

    12 PM – 2 PM

    22nd September 2022
    2 Months
    7 PM to 9 PM
    22nd September 2022
    2 Months

    Faculties young enough to understand you and experienced enough to train you

    Get the best digital marketing training and placements with our team of certified experts

    Digital Marketing Course Content Details [Updated 2023]

    Course Overview
    Digital Marketing Overview

    Under this, we covered topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms, etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout!

    Search Engine Optimization (SEO)
    • What are Search Engines and Basics?
    • HTML Basics.
    • On Page Optimization.
    • Off Page Optimization.
    • Essentials of good website designing & Much More.
    Content Marketing
    • Content Marketing Overview and Strategy
    • Content Marketing Channels
    • Creating Content
    • Content Strategy & Challenges
    • Image Marketing
    • Video Marketing
    • Measuring Results
    Website Structuring
    • What is Website?- Understanding website
    • How to register Site & Hosting of site?
    • Domain Extensions
    Website Creation Using WordPress
    • Web Page Creation
    • WordPress Themes, Widgets, Plugins
    • Contact Forms, Sliders, Elementor
    Blog Writing
    • Blogs Vs Website
    • How to write blogs for website
    • How to select topics for blog writing
    • AI tools for Blog writing
    Google Analytics
    • Introduction
    • Navigating Google Analytics
    • Sessions
    • Users
    • Traffic Source
    • Content
    • Real Time Visitors
    • Bounce Rate%
    • Customization
    • Reports
    • Actionable Insights
    • Making Better Decisions
    Understand Acquisition & Conversion
    • Traffic Reports
    • Events Tracking
    • Customization Reports
    • Actionable Insights
    • Making Better Decisions
    • Comparision Reports
    Google Search Console
    • Website Performance
    • Url Inspection
    • Accelerated Mobile Pages
    • Google index
    • Crawl
    • Security issues
    • Search Analytics
    • Links to your Site
    • Internal Links
    • Manual Actions
    Search Marketing
    YouTube Monetization
    • YouTube channel monetization policies
    • How Does YouTube Monetization Work?
    • YouTube monetization requirements
    Social Media Tools
    • What are the main types of social media tools?
    • Top Social Media Tools You Need to Use
    • Tools used for Social Media Management
    Social Media Automation
    • What is Social Media Automation?
    • Social Media Automation/ Management Tool
    • Buffer/ Hootsuite/ Postcron
    • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
    • Add/ Remove Profiles in Tools
    • Post Scheduling in Tools
    • Performance Analysis
    Facebook Ads
    • How to create Business Manager Accounts
    • What is Account, Campaign, Ad Sets, Ad Copy
    • How to Create Campaigns on Facebook
    • What is Budget & Bidding
    • Difference Between Reach & Impressions
    • Different Objectives for campaigns
    • Types of Ads, placements
    • Facebook Retargeting
    Instagram Ads
    • Text Ads and Guidelines
    • Image Ad Formats and Guidelines
    • Landing Page Optimization
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions
    • CPC, vCPM, ECPC, CPA, CPV Bidding
    • Dynamic Search Campaign, Call Only Campaigns
    • Targeting Options- Target & Bid, Bid Only, Placements,
    • Keywords, Topics, Contextual Targeting
    LinkedIn Ads
    • How to create Campaign Manager Account
    • What is Account, Campaign Groups, Campaigns
    • Objectives for Campaigns
    • Bidding Strategies
    • Detail Targeting
    • Advanced Audience Targeting
    • Ad Format
    • Conversion Tracking
    YouTube Advertising
    • How to run Video Ads?
    • Types of Video Ads:
    • Skippable in Stream Ads
    • Non Skippable in stream Ads
    • Bumper Ads
    • Bidding Strategies for Video Ads
    Google PPC
    • Ad-Words Account Setup
    • Creating Ad-Words Account
    • Ad-Words Dash Board
    • Billing in Ad-Words
    • Creating First Campaign
    • Understanding purpose of Campaign
    • Account Limits in Ad-Words
    • Location and Language Settings
    • Networks and Devices
    • Bidding and Budget
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation, frequency capping
    • Ad groups and Keywords
    Search Ads/ Text Ads
    • Text Ads and Guidelines
    • Landing Page Optimization
    • Performance Metrics: CTR, Avg. Position, Search Term
    • Report, Segment Data Analysis, Impression Shares
    • AdWords Policies, Ad Extensions
    • CPC bidding
    • Types of Keywords: Exact, Broad, Phrase
    • Bids & Budget
    • How to create Text ads
    Social Marketing
    Voice Search Optimization
    • What is voice engine optimization?
    • How do you implement voice search optimization?
    • Why you should optimize your website for voice search?
    E Commerce SEO
    • Introduction to E commerce SEO
    • What is e-commerce SEO?
    • How Online Stores Can Drive Organic Traffic
    Google My Business: Local Listings
    • What is Local SEO
    • Importance of Local SEO
    • Submission to Google My Business
    • Completing the Profile
    • Local SEO Ranking Signals
    • Local SEO Negative Signals
    • Citations and Local
    • Submissions
    Social Media Optimization
    • What is Social Media?
    • How social media help Business?
    • Establishing your online identity.
    • Engaging your Audience.
    • How to use Groups, Forums, etc.
    Facebook Organic
    • How can Facebook be used to aid my business?
    • Developing a useful Company / fan Page
    • Establishing your online identity.
    • Engaging your Audience, Types of posts, post scheduling
    • How to create & use Groups
    • Importance of Hashtags & how to use them
    Twitter Organic

    Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.

    • How to use Twitter
    • What are hashtags, Lists
    • Twitter Tools
    • Popular Twitter Campiagns
    LinkedIn Organic
    • Your Profile: Building quality connections & getting recommendations from others
    • How to use Groups-drive traffic with news & discussions
    • How to create LinkedIn Company Page & Groups
    • Engaging your Audience.
    YouTube Organic
    • How to create YouTube channel
    • Youtube Keyword Research
    • Publish a High Retention Video
    • YouTube ranking factors
    • YouTube Video Optimization
    • Promote Your Video
    • Use of playlists
    • YouTube AdSense
    • How to create Creator Studio in YouTube & Verify Your Channel
    • Increase Your Profitability Through YouTube Channel
    • Linking Google AdSense & YouTube AdSense
    Video SEO
    • YouTube Keyword Research
    • Publish a High Retention Video
    • YouTube Ranking Factors
    • YouTube Video Optimization
    Growth & Analytics
    Image Ads
    • Image Ad Formats and Guidelines
    • Targeting Methods: Keywords, Topics, Placement Targeting
    • Performance Metrics: CPM, vCPM, Budget
    • Report, Segment Data Analysis, Impression Shares
    • Frequency Capping
    • Automated rules
    • Target Audience Strategies
    Video Ads
    • How to Video Ads
    • Types of Video Ads
    • Skippable in stream ads
    • Non-skippable in stream ads
    • Bumper Ads
    • How to link Google AdWords Account to YouTube Channel
    Discovery Ads
    • What are Discovery Ads
    • How to Create Discovery Ads
    • Bidding Strategies
    • How to track conversions
    Bidding Strategies in Google Ads
    • Different Bidding Strategies in Google AdWords
    • CPC bidding, CPM bidding, CPV bidding
    • How to calculate CTR
    • What are impressions, impression shares
    Performance Planner
    Lead Generation for Business
    • Why Lead Generation Is Important?
    • Understanding the Landing Page
    • Understanding Thank You Page
    • Landing Page Vs. Website
    • Best Practices to Create Landing Page
    • Best Practices to Create Thank You Page
    • What Is A/B Testing?
    • How to Do A/B Testing?
    • Converting Leads into Sale
    • Understanding Lead Funnel
    Conversion Tracking Tool
    • Introduction to Conversion Optimization
    • Conversion Planning
    • Landing Page Optimization
    Remarketing and Conversion
    • What is conversion
    • Implementing conversion tracking
    • Conversion tracking
    • Remarketing in adwords
    • Benefits of remarketing strategy
    • Building remarketing list & custom targets
    • Creating remarketing campaign
    Quora Marketing
    • How to Use Quora for Marketing
    • Quora Marketing Strategy for Your Business
    Planning & Strategy
    Growth Hacking Topic
    • Growth Hacking Basics
    • Role of Growth Hacker
    • Growth Hacking Case Studies
    Introduction to Affiliate Marketing
    • Understanding Affiliate Marketing
    • Sources to Make money online
    • Applying for an Affiliate
    • Payments & Payouts
    • Blogging
    Introduction to Google AdSense
    • Basics of Google Adsense
    • Adsense code installation
    • Different types of Ads
    • Increasing your profitability through Adsense
    • Effective tips in placing video, image and text ads into your website correctly
    Google Tag Manager
    • Adding GTM to your website
    • Configuring trigger & variables
    • Set up AdWords conversion tracking
    • Set up Google Analytics
    • Set up Google Remarketing
    • Set up LinkedIn Code
    Email Marketing
    • Introduction to Email Marketing basic.
    • How does Email Marketing Works.
    • Building an Email List.
    • Creating Email Content.
    • Optimising Email Campaign.
    • CAN SPAM Act
    • Email Marketing Best Practices
    SMS Marketing
    • Setting up account for Bulk SMS
    • Naming the Campaign & SMS
    • SMS Content
    • Character limits
    • SMS Scheduling
    Media Buying
    • Advertising: Principles, Concepts and Management
    • Media Planning
    What’s App Marketing
    • Whatsapp Marketing Strategies
    • Whatsapp Business Features
    • Business Profile Setup
    • Auto Replies
    Influencer Marketing

    Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

    Project & Interview
    Freelancing Projects
    • How to work as a freelancer
    • Different websites for getting projects on Digital Marketing
    Online Reputation Management
    • What Is ORM?
    • Why We Need ORM
    • Examples of ORM
    • Case Study
    Resume Building
    • How to build resume for different job profiles
    • Platforms for resume building
    • Which points you should add in Digital Marketing Resume
    Interview Preparation
    • Dos and Don’t for Your First Job Interview
    • How to prepare for interview
    • Commonly asked interview question & answers
    Client Pitch
    • How to send quotation to the clients
    • How to decide budget for campaign
    • Quotation formats
    Graphic Designing: Canva
    • How to create images using tools like Canva & PosterMyWall tools
    • How to add effects to images

    Let’s be in the Lane of Digital Memories

    Make your memories last a lifetime with digital marketing skills from the top Digital Marketing training institutes in Kanpur!”

    Recently Placed Students

    40+ Must-Know Digital Marketing Tools that You will Learn in Digital Marketing Courses

    Students Reviews & Ratings on our Digital Marketing Course

    Students and professionals can explore these Digital Marketing classes In Kanpur to find the one that suits their requirements the best.Listen to what our students have to say about us

    How to Get Your Google Certification?
    • To get started: Go to Google Partners
    • Click “Certifications”
    • Click “See exams”
    • Hover over an exam section and click “Exam Details”
    • Click “Take Exam”
    • The exam will now start in your web browser
    Benefits of Becoming a Google Certified Professional?
    • Google Ads certifications are professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
    • After you pass a certification exam, you can use your certification to promote yourself to the communities, projects, and employers that are important to you.
    There are Six Google Ads Certifications Available Today:
    • Google Ads Search
    • Google Ads Display
    • Google Ads Video
    • Shopping ads
    • Google Ads Apps
    • Google Ads Measurement

    All these certifications are FREE OF COST!!

    Skill Sets For Successful Digital Marketing Careers
    • Communication skills
    • Writing – For blogs, SEO, Ad copies, social media descriptions, captions, comments
    • Training the team
    • Socializing skills
    • Presentation Skills: Pitching Campaigns, Ideas, Budgets, Strategies, etc.
    • Basic Image Editing—don’t worry, you don’t need to learn Photoshop. There are several easy to master apps like Canva (http://canva.com)
    • Analytics
    Advantages of Digital Marketing
    • Target the Right Audience
    • Improve Cost Effectiveness
    • Optimize and Obtain Better Conversion Rates
    • Accurately Measure All Results
    • Gain Brand Credibility and Drive Online Sales
    • Broaden Reach
    • Enhance Share-ability
    • Leverage Segmentation
    • Improve ROI Substantially
    Benefits of a Career in Digital Marketing in 2022
    • No Specific Background Education Required
    • Massively Growing Demand for Digital Marketeers
    • High-Paying Jobs
    • Fast-Growing Industry
    • Diverse Career Paths
    • Entrepreneurship Opportunities
    • Freelance Opportunities
    • Opportunity to Explore Diverse Sectors

    I’m Interested in This Program

    Program Commences: Sep 12, 2023

    Digital Marketing FAQs That We Have The Answers To

    Q. Is Digital Marketing Demo Session Free?

    Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.

    Q. Is there any Flexible Timing for working professionals?

    Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.

    Q. Can we come and see your offices?

    Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.

    Q. Who is the faculty? Are they qualified to give training for digital marketing?

    The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.

    Q. What locations do you cover?

    We cover up 4 prime locations in Pune those are Tilak Road, Kothrud, Viman Nagar & Pimple Saudagar & soon coming in Thane.

    Course Content
    Q. Where and When can I take Digital Marketing exam?

    You can attend the examinations at any centers of School of Digital Marketing.

    Q. Who can pursue the Digital Marketing course?

    Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.

    Q. Do we need a laptop to start this course? Do we need Internet Connection? You People provide it?

    Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.

    Q. What are the difference between your Digital Marketing courses in Pune and that of other institutes?

    The topics would be the same, more or less. The major difference we think we have is Our knowledge delivery method.

    Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.

    Q. Can I get Job Assistance from your side after completing the Digital Marketing course?

    Yes we provide 100% of job assistance until you get placed.

    Career Outcomes
    Q. What if I miss the Digital Marketing lecture?

    You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.

    Q. What are your payment terms and what are payment modes are available?

    You can pay online with a credit card or a debit card, net banking or EMI alternative.

    Q. Who are your students?

    Our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or interested in pursuing in digital marketing course.

    Q. Which Digital Marketing Certification you covered?

    We provide our student through tests to confirm them with our declaration. We, further encourage our learning individuals to compose 5 Google examinations to be certified as Google Adwords professional continued with institute certification and providing internship certification as well.

    Q. Do I need any technical knowledge to pursue Digital Marketing Course?

    No, You just need to have the basic browsing knowledge & rest will take care of.

    Q. Can I work as freelancer or self-employed individual?

    Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.

    Q. Do you provide any Training Material?

    Yes we provide training material. In fact we give you a Manual of Printed Notes.Also we provide soft copy of notes.

    Q. Will we get any support from your people in future if I start my business?

    Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.

    Start changing your career today.

    Give us a call or leave a message, we endeavour to answer all enquiries within 24 hours on business days.

    Call us to know more: 8698606666