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Digital Marketing Career Options for Beginners
  • Christina D'Souza
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Digital Marketing Career Options for Beginners

If you are planning to start your career in digital marketing in India or anywhere around the world, It’s a great choice! I can tell you this without hesitation but it could get a bit overwhelming in the beginning.

Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices. However market forces have made sure that you either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is extremely inefficient. Companies need to improve their online visibility and there is an increased demand for digital marketing jobs worldwide.

The Bureau of Labor Statistics predicts 8% growth for advertising, promotions, and marketing manager positions between 2018-2028, and from what I’ve seen, that’s probably at the low end. with the right and clear information regarding the career opportunities in digital marketing in India, you will be able to understand the options that are available and choose the right one.

In this article we will try to provide you all the necessary information you need before you kick-start your career in digital marketing. Make sure you stick to the blog till the end.

Scope & Need of Digital Marketing in India

In today’s world, everything has become digital. Everyone is connecting and communicating online. According to the Times of India, Indians spend around 4.3 hours per day on mobile phones, and this pandemic situation has made us see the power and potential of digital adoption. We must agree that these online platforms made our lives easy. Due to this, the scope of Digital Marketing in India is increasing every day.

Career Growth in Digital Marketing

According to a Goldman Sachs report, the Digital Marketing future scope in the Indian Internet industry alone is going to be worth US$160 billion by 2025, which is thrice from its current value. Also According to many studies, it is notified that the advertising industry of India is growing at utmost heights, around 35.5% and by the year 2021,

This showcases that a lot of money is being pumped into these digital channels today which consequently means that digital marketing activities are being used tremendously.

Top 6 Career Opportunities in Digital Marketing

Digital Marketing Manager

If you have 5+ years of experience in digital marketing and if you have projects that prove you are a digital marketing expert, you will be hired easily.

Such digital marketing experts are in huge demand and companies hunt for these kind of people. It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be the proof that you know digital marketing.

Digital Marketing managers are also responsible for planning & managing overall campaigns to collating different components of digital marketing to make them efficient and successful.

Salary: The salary range of such digital marketing experts is from 12 to 18 Lakhs INR per annum. But it can go as high as 30 Lakhs plus equity in certain companies and as low as 8 lakhs per annum in very small startups.

Responsibility: Digital Marketing Managers have to lead the digital marketing team and they will report to the V.P. of Marketing in the company they work for. DMM is a mid-senior level manager position.

Search Engine Optimizer or SEO Expert

Search Engine Optimization is a process of making the website or a web page rank on the major search engine’s results like google, yahoo & bing. Anyone dealing with SEO has to work on analyzing, reviewing, and optimizing websites using organic SEO techniques like On Page & Off Page SEO. One also needs to develop content marketing strategies with powerful keywords for increasing website traffic.

SEO is a developed landscape as search engine algorithms are updated on a daily basis, so one needs to keep an eye out for the latest trends and news on what changes the search engines are. Learn in-depth SEO with this Online SEO Course.

In other words, an SEO Specialist is no different from any other digital marketing or traditional marketing professional: they’re ultimately trying to create more sales for the company they’re working for.

In other words, an SEO Specialist is no different from any other digital marketing or traditional marketing professional: they’re ultimately trying to create more sales for the company they’re working for.

Content Writer

The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description.

When writing copy, Content Writers consider things like keyword density and prominence, tone, style, and readability to organically elevate a website’s placement in a search engine result.

The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required

  • Creative Content Writer
  • Digital Content Strategist (Freelance)
  • Marketing Content Writer
  • Web Content Manager
  • Content Development Specialist

Social Media Marketing Expert

Promoting products, services and content over social media through paid Advertisements. Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.

  • Developing Social Media Strategy
  • Identify your target market
  • Planning Budgets, Ad Types & Ad Scheduling
  • Creating Content for Multiple Social Media Channels
  • Obtaining Followers and Engagement
  • Boosting the Website Traffic

Search Engine Marketing Specialist

The Search Engine Marketing (SEM) Specialist will manage paid search campaigns on Google٫ and all other pay-per-click (PPC) marketing activities. In addition٫ the SEM Specialist is in charge of managing the paid search budget.

Search Engine Marketing Specialist duties and responsibilities

  • Plan, develop and implement our SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify our buyer persona to better target identified audiences
  • Suggest improvements for process and productivity optimization

Email Marketer

An email marketing specialist is a digital marketer that focuses on building email lists, creating emails, and nurturing leads through written communications.

These professionals work with email automation software, sending out email blasts, newsletters, and more, all with the goal of increasing brand awareness and establishing a brand’s place in the competitive market.


  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes

We hope you liked our article on How do I write a Digital Marketing Proposal? Don’t forget to follow us on Twitter and Facebook.

Author: Christina D'Souza
Christina is a freelance Content Writer having 3+ years of experience. She works closely with B2B & B2C businesses providing Digital Marketing Content that gains social media attention & increases their Search Engine Visibility. In her spare time she loves to listen music.

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