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Digital Marketing Abbreviations [Ultimate Guide]
  • Christina D'Souza
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Digital Marketing Abbreviations [Ultimate Guide]

Digital Marketing Abbreviations [Ultimate Guide]

Digital Marketing refers to the marketing of one’s product through digital channels. And these days, it is quickly becoming vital to the sales and success of every business. Digital marketing has thus also become one of the fastest growing areas of employment. This will only continue as the internet and its use becomes more and more central to our lives.

Digital marketing is a trending phraseology across the world and is attracting creative and young mind along with experienced and accomplished people to market things where the consumer is, that is the Internet. So when you look into making a career in Digital Marketing, you start learning. But there can be some acronyms you might not understand.

So we bring to you, a thesaurus that almost covers all the core  Digital marketing abbreviations commonly used by the experts in books, videos or event in seminars:

ADT: Agency Trading Desk, which is a team within an advertising firm which handles online media purchases as a managed service. They use:

DSP(Demand Side Platform) which is a platform to buy inventory through auctions, making it easier to handle various parts of advertisement on a single platform.

Whereas SSP(Supply side platform) is used to sell video and mobile automated ads.

API (Application Program Interface) or DMP (Data management Platform) are also a part..

AB and MVT: AB testing stands for Alpha Beta testing where two different versions of web pages are tested by splitting it to alternate users. MVT, multivariate testing is used to simulate all combinations of page and it’s elements to achieve the desired goal.


B2B and B2C : B2B, which stands for Business -to- Business is a type of sale or process of selling product or service by a business to a business. Where as B2C, Business-to-Consumer is a process where a firm or business sells its product or service directly to the potential consumer.


CLV: Customer Lifetime value (also known as lifetime customer value or life time value) is a prediction of net gain to a company, business or firm ascribed to the future relationship of the business and customer.

CMS : Content Management system


Cost per(s):

Success of web ads are decided by values of CTR (Click through rates). Following are various pricing  models of online ad campaigns:

CPA:  Cost per Action or Cost per Acquisition

CPC:  Cost per Click

CPL:  Cost per Lead

CPM: Cost per thousand impressions

CPV:  Cost per View

CRM: Customer Relationship Management

CRO: Conversion rate optimization

CX: Consumer Experience

DM: Direct Mail

GA: Google Analytics

MLM: Multi level Marketing

PR and PV: Page rank and Page view

QS: Quality Score is Google’s rating of pay per click

RFI: Request for information is a sheet used to collect data from vendors and suppliers to compare and finalize the potential targeted market of the product or service.

RON and ROS: Run on network and Run on site are ad types based on where to run them.

RTB: Real time Bidding is playing in a superfast real time auction to buy or sell ad impressions online.


SEM and SEO:

Search engine marketing  goals to increase organic traffic via Paid Search Advertising(PSA) as well to your website. The process of affecting the visibility of website when searched unpaid on the search engine is called Search engine optimization SEO and is a part of SEM. The target is to achieve better ranks on SERP i.e Search engine results page.


Social Media-

Social Media Marketing(SMM) uses various SMO(Social media Optimisation) techniques where various pages, communities, outlets and groups from various SMP(social Media platforms) are used to publicize your service or brand.

UGC – User generated content, also known as UCC(USer created content) is any content posted by users on social media or public websites.

To conclude, there are a lot of terms which are acronyms for general use, which includes various platforms, protocols and other terms. DM or Digital marketing has been out shadowing traditional marketing by cost effective globally spread methods.

Author: Christina D'Souza
Christina is a freelance Content Writer having 3+ years of experience. She works closely with B2B & B2C businesses providing Digital Marketing Content that gains social media attention & increases their Search Engine Visibility. In her spare time she loves to listen music.

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