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Digital Marketing refers to the marketing of one’s product through digital channels. And these days, it is quickly becoming vital to the sales and success of every business. Digital marketing has thus also become one of the fastest-growing areas of employment. This will only continue as the internet and its use become more and more central to our lives.
Digital marketing is a trending phraseology across the world and is attracting creative and young minds along with experienced and accomplished people to market things where the consumer is, that is the Internet. So when you look into making a career in Digital Marketing, you start learning. But there can be some acronyms you might not understand.
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So we bring to you, a thesaurus that almost covers all the core Digital marketing abbreviations commonly used by the experts in books, videos, or events in seminars:
ADT: Agency Trading Desk, which is a team within an advertising firm that handles online media purchases as a managed service. They use:
DSP(Demand Side Platform) which is a platform to buy inventory through auctions, making it easier to handle various parts of an advertisement on a single platform.
Whereas SSP(Supply side platform) is used to sell video and mobile automated ads.
API (Application Program Interface) or DMP (Data management Platform) is also a part..
AB and MVT: AB testing stands for Alpha Beta testing where two different versions of web pages are tested by splitting it to alternate users. MVT, multivariate testing is used to simulate all combinations of pages and it’s elements to achieve the desired goal.
B2B and B2C : B2B, which stands for Business -to- Business is a type of sale or process of selling a product or service by a business to a business. Where as B2C, Business-to-Consumer is a process where a firm or business sells its product or service directly to the potential consumer.
CLV: Customer Lifetime value (also known as lifetime customer value or life time value) is a prediction of net gain to a company, business or firm ascribed to the future relationship of the business and customer.
CMS : Content Management system
Cost per(s):
The success of web ads are decided by the values of CTR (Click through rates). Following are various pricing models of online ad campaigns:
CPA: Cost per Action or Cost per Acquisition
CPC: Cost per Click
CPL: Cost per Lead
CPM: Cost per thousand impressions
CPV: Cost per View
CRM: Customer Relationship Management
CRO: Conversion rate optimization
CX: Consumer Experience
DM: Direct Mail
GA: Google Analytics
MLM: Multi-level Marketing
PR and PV: Page rank and Page view
QS: Quality Score is Google’s rating of pay-per-click
RFI: Request for information is a sheet used to collect data from vendors and suppliers to compare and finalize the potential targeted market of the product or service.
RON and ROS: Run on the network and Run on site are ad types based on where to run them.
RTB: Real-time Bidding is playing in a superfast real-time auction to buy or sell ad impressions online.
SEM and SEO:
Search engine marketing goals to increase organic traffic via Paid Search Advertising(PSA) as well to your website. The process of affecting the visibility of a website when searched unpaid on the search engine is called Search engine optimization SEO and is a part of SEM. The target is to achieve better ranks on SERP i.e Search engine results page.
Social Media-
Social Media Marketing(SMM) uses various SMO(Social media Optimisation) techniques where various pages, communities, outlets, and groups from various SMP(social media platforms) are used to publicize your service or brand.
UGC – User-generated content, also known as UCC(user-created content) is any content posted by users on social media or public websites.
To conclude, there are a lot of terms that are acronyms for general use, which include various platforms, protocols, and other terms. DM or Digital marketing has been outshadowing traditional marketing by cost-effective globally spread methods.
Frequently Asked Question
Q1) Why digital marketing is important for branding?
Digital marketing is a crucial component for any business. It includes advertising and marketing campaigns on the internet with social media, search engine optimization, email campaigns, and more. All of these strategies are designed to drive awareness of your brand and increase interaction with your customers.
Q2) What are the benefits of using digital marketing abbreviations?
The abbreviations are used to make the content more concise. They help the writer write shorter texts and craft efficient communication that is easy to understand. This helps you share your knowledge more efficiently with less time spent on written content.
Q3) What are the most popular abbreviations in digital marketing?
Digital marketing abbreviations are a mix of acronyms, initialisms, and abbreviations. The most popular ones are SEO, SEM, SMM, SMO
Here are some of the most popular abbreviations in digital marketing:
– SMM = Social Media Marketing
– SEM = Search Engine Marketing
– PPC = Pay Per Click
– SEO = Search Engine Optimization
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Rohit Shelwante
Director Schhol of Digital Marketing
Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.
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