School of Digital Marketing

Can I Apply for a Digital Marketing Job as an Engineer Fresher? [Ultimate Guide 2022]

By Rohit Shelwante


Table of Contents

Marketing every company prefers an applicant who has good practical knowledge.

This is the Age of the Internet. The internet has fundamentally changed how people interact with one another. Digital marketing has never been more important than it is today, and its importance will only grow as time goes on. Before we go deeper, let’s understand the basics.

What is Digital Marketing?

  • Digital marketing, also known as Internet Marketing, refers to the promotion of brands to connect with potential customers using the internet.
  • This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
  • Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

Digital Marketing is a perfectly great choice for a career. But you have to make sure that you are learning in an actual way.

They always have an upper hand as compared to other graduates because of their ease with computers, the internet, and even programming/coding.

 Digital Marketing doesn’t necessary you to code but change a few HTML tags but not all people are capable of handling multiple applications and tools for managing Digital Marketing.

Digital Marketing is a skilled course. If you want to do a Digital Marketing Course in Pune, you can do it before or after completing the Engineering. The skill should add value to your resume.

Digital marketing courses in pune

You will be reviewed for marketing in any company. You can also independently practice digital marketing. In business, there is a big demand. Even small restaurants and small businesses are getting help from Digital Marketing. With your basic engineering, you will get weightage.

Now if you don’t have skills then you need to learn and then utilize them then you will be able to get the confidence to sit in a job interview and then you will be prepared to get a job. With the advancements in Digital media, Digital Marketing is now one of the most sought-after as well as a promising career option in 2021. The varied yet interesting career options available only in this field are enough to pull you from your B-Tech background to a more in-demand and interesting career choice.

First, you need to learn digital marketing very well.

The Skills You Need to Know:

  • WordPress Website Development
  • Email Marketing
  • Landing Page Optimization
  • Social Media Marketing
  • Google AdWords
  • Google Analytics
  • Search Engine Optimization
  • Content Marketing
  • Affiliate Marketing
  • Mobile Marketing

You have to get an idea about all these topics before getting into the digital marketing field and it is very easy. Plus, coding is not essential as it is not a practice of Digital Marketing.

 All you need to have are some basic skills and knowledge of the concepts and implementation of Digital Marketing and you’re ready to become a successful Digital Marketer. But you have to possess good knowledge of Digital Marketing as every company prefers candidates who have good practical knowledge.

Scope in Digital Marketing for Engineers

 The scope in Digital Marketing for Engineers is endless. Generally, Digital Marketers need to have competency in three main skills ie. Analytics, Competency with Technology & Strategy. The rigorous coursework of an engineering degree helps engineers to excel and develop all three. Thus, engineers, with their technical know-how, and strong mathematical skills compliment digital marketing in the best possible way.

Before the evolution of digital marketing, a constant debate on marketing vs engineering was witnessed. Marketers were usually people with a creative mindset who believed in the aesthetics of marketing rather than anything else. Marketing now with the ability to get measured has led to analytical skills becoming more important than mere creativity.

This transformation in marketing has initiated being more technical nowadays and the number is driven. This has naturally given an advantage to engineers over non-engineers.


Digital Marketing is a perfectly great choice for a career. But you have to make a decision that you are learning in a proper way. We do provide and offer courses and classroom training in Digital Marketing at the Premium School of Digital Marketing We can help you even in finding jobs.

You can acquire knowledge of all these and get certified by Facebook, Google, and Hub Spot. Once you’re certified, apply for jobs! Simple.

Grab the chance & ensure a fruitful digital marketing career. Best of luck!

And that’s it! We hope you liked our article.

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