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What is the Importance of Strategic Brand Management?( Updated 2022 )

By Rohit Shelwante

Updated on: Oct 10, 2023

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Marketing every company prefers an applicant who is having good practical knowledge.

This is the Age of the Internet. The internet has fundamentally changed how people interact with one another. Digital marketing has never been more important than it is today, and its importance will only grow as time goes on. Before we go deeper, let’s understand the basics.

What is Digital Marketing?

  • Digital marketing, also known as Internet Marketing, refers to the promotion of brands to connect with potential customers using the internet.
  • This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
  • Essentially, if a marketing campaign involves digital communication, it’s digital marketing.



Digital Marketing is a perfectly great choice for a career. But you have to make sure that you are learning in an actual way.


They always have an upper hand as compared to other graduated because of their easy with computers, the internet, and even programming/coding.


 Digital Marketing doesn’t necessary you to code but changes a few HTML tags but not all the people are capable of handling multiple applications and tools for managing Digital Marketing.

Digital Marketing is a skilled course. If you want to do Digital Marketing Course in Pune, you can do before or after completing the Engineering. The skill should add value to your resume.


Digital marketing courses in pune

You will be review for marketing in any company. You can also independently practice digital marketing. In business, there is a big demand. Even small restaurants, small businesses are getting help from Digital Marketing. With your basic engineering, you will get weightage.

Now if you don’t have skills then you need to learn and then utilize them then only you will be able to get the confidence in sitting in a job interview and then only you will be prepared to get a job. With the advancements in Digital media, Digital Marketing is now one of the most sought after as well as a promising career option in 2021. The varied yet interesting career options available only in this field are enough to pull you from your B-Tech background to a more in-demand and interesting career choice.

First you need to learn digital marketing very well.

The Skills You Need to Know:

  • WordPress Website Development
  • Email Marketing
  • Landing Page Optimization
  • Social Media Marketing
  • Google AdWords
  • Google Analytics
  • Search Engine Optimization
  • Content Marketing
  • Affiliate Marketing
  • Mobile Marketing

You have to get idea about all these topics before get into the digital marketing field and it is very easy. Plus, coding is not essential as it is not a practice of Digital Marketing.

 All you need to have are some basic skills and knowledge of the concepts and implementation of Digital Marketing and you’re ready to become a successful Digital Marketer. But you have to possess good knowledge of Digital Marketing as every company prefers candidates who are having good practical knowledge.

Scope in Digital Marketing for Engineers

 Scope in Digital Marketing for Engineers is endless. Generally, Digital Marketers need to have competency in three main skills ie. Analytics, Competency with Technology & Strategy. The rigorous coursework of an engineering degree helps engineers to excel and develop all three. Thus, engineers, with their technical know-how, and strong mathematical skills compliment digital marketing in the best possible way.

Before the evolution of digital marketing, a constant debate on marketing vs engineering was witnessed. Marketers were usually people with a creative mindset who believed in the aesthetics of marketing than anything else. Marketing now with the ability to get measured has led to analytical skills to become more important than mere creativity.

This transformation in marketing has initiated to being more technical nowadays and the number is driven. This has naturally given an advantage to engineers over non-engineers.


Digital Marketing is a perfectly great choice for a career. But you have to make a decision that you are learning in a proper way. We do provide and we offer courses and classroom training in Digital Marketing at the Premium School  of Digital Marketing We can help you even in finding jobs.

You can acquire knowledge of all these and get certified by Facebook, Google, and Hub spot. Once you’re certified, apply for jobs! Simple.

Grab the chance & ensure a fruitful digital marketing career. Best of luck!

And that’s it! We hope you liked our article. 

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    Rohit Shelwante

    Director Schhol of Digital Marketing Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.

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