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An optional feature that can help you get more value from your ad budget.
• ECPC raises your bid by up to 30% (after applying any bid adjustments you’ve set) or lowers it by as much as 100% each time your ad is eligible to appear, based on how likely that click is to lead to a conversion.
• ECPC modifies 50% of your traffic initially, and then moves that percentage up or down based on how it is performing.
• ECPC can help you to increase CPA
It does this by analyzing your campaign’s historical conversion tracking data along with a number of other factors. These include the individual words that make up the user’s query; the user’s geographic location, web browser, and operating system; and even time of day when the user is performing a search. You can get a full list of the factors that Enhanced CPC considers when predicting your conversion rate, from the Ad Words Help Center.
TIP:”Interested in knowing more about Digital Marketing? We at the Premium School of Digital Marketing do provide these courses in various cities. Below are some of the cities where you can find classroom training.”
Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.
School of Digital Marketing mentioned by College Dekho is one of the Fastest growing education services providers in India today connecting students to colleges and universities from across the geographics.
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