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What is Enhanced CPC? ( Updated 2022 )
  • Christina D'Souza
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What is Enhanced CPC? ( Updated 2022 )

An optional feature that can help you get more value from your ad budget.
• ECPC raises your bid by up to 30% (after applying any bid adjustments you’ve set) or lowers it by as much as 100% each time your ad is eligible to appear, based on how likely that click is to lead to a conversion.
• ECPC modifies 50% of your traffic initially, and then moves that percentage up or down based on how it is performing.
• ECPC can help you to increase CPA


It does this by analyzing your campaign’s historical conversion tracking data along with a number of other factors. These include the individual words that make up the user’s query; the user’s geographic location, web browser, and operating system; and even time of day when the user is performing a search. You can get a full list of the factors that Enhanced CPC considers when predicting your conversion rate, from the Ad Words Help Center. 

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Author: Christina D'Souza
Christina is a freelance Content Writer having 3+ years of experience. She works closely with B2B & B2C businesses providing Digital Marketing Content that gains social media attention & increases their Search Engine Visibility. In her spare time she loves to listen music.

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