Digital/Online Marketing Strategist: Manage the implementation, tracking and measurement of all Digital Marketing, conversion optimisation and Channel Development, Online Reputation Management Campaigns. Passionate about technology-enabled, customer-centric marketing activities.

Specialities:
SEM (Paid Media)- Google, Facebook, Double Click, Linked in, Twitter, You Tube, AMAZON AMS
Content (Paid Media) – Taboola, Inmobi, Outbrain
SEO – Search Engine Optimization- On-page and Off-page Optimization
SMO – Social Media Marketing -G+, Facebook, Twitter etc
Google Analytics- Traffic and Conversion Reports
DATA STUDIO
Google Webmaster Tool, Google TAG Manager
SEM Plan Execution, Planning & Strategy
Re-Marketing and Landing Page Optimization
Digital Strategy, Web Analytic, Website Maintenance

Experience:

Amura Marketing Technologies
Team Lead – Paid/Digital Marketing
Company NameAmura Marketing Technologies
Dates EmployedAug 2014 – Present
Employment Duration4 yrs 9 mos
Location Pune Area, India
Worked on Strategy and execution for all Paid media Projects on Google, Facebook , Amazon ams , Google PLA, Taboola and other tools.

A Digital Marketing Head at Sahyadri Hospital with 7 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation.

Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning.

He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplay between them (SEO and SEM) to maximise the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver training in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.

Ashwani Paswan, being a Digital Marketing Enthusiast, brings a rich experience of 8+ years in Digital Marketing and Brand Management, specialising in Social Media Marketing. He is a certified Google Adwords/Analytics digital marketing trainer specialised in designing social media strategy for businesses. He has worked extensively on Google AdWords, Double Click for Search and supervised all the digital marketing operations at Nimble-hype.

He specialises in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 8+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.

Rohit Shelwante, a founder of the School of Digital Marketing, is a well recognised Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 8 Years of rich experience with learning and insights on digital marketing & eCommerce. Post his study, he honed skills in brand building and offline marketing by serving the organisation for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world.

He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in eCommerce and digital eco system building which helps him to achieve the digital marketing training objectives.

Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.