Quality Score plays a very important role in Google Pay Per Click Campaign. Quality Score is always given to a Keyword and not to a Ad. Quality Score is scored on a scale of 1 – 10 with 1 being poor and 10 being great.. The more Quality Score you have, the less bid you will have to give for better Ad Positions in Google PPC.
From Google’s point of view, Quality Score matters because it is representative of the relevance of your ads to users’ search queries. Google is the top-dog search engine and they want to keep it that way, and Quality Score helps them ensure that the ads users are seeing are relevant to their search queries.
Types of Quality Scores
Account-Level Quality Score
Ad Group Quality Score
Keyword-Level Quality Score
Ad-Level Quality Score
Landing Page Quality Score
Display Network Quality Score
Factors for Quality Score
Your click-through rate (CTR).
Average Time a Visitor Spends on the website for that keyword (This Data can be seen in Google Analytics, Paid Keywords)
Bounce Rate for that Keyword (This Data can be seen in Google Analytics, Paid Keywords)
The relevance of each keyword to its ad group.
Pages View for that Keyword (This Data can be seen in Google Analytics, Paid Keywords)
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.
The More Quality Score, the less you will have to bid.
Article by: Rohit Shelwante