Job Description:
Location – Mumbai
Role – Digital media planning & Buying
Designation – Manager/ Sr Manager
Experience- 4-7 years
Company – Razorfish (A Publicis Groupe digital agency)
Build & Manage client relationships through continuous interactions / education sessions, planning discussions, creative ideas. Aim to grow each client account’s revenue potential during the year through proactive identification of media promotion opportunities for the client’s brands
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Develop media strategies for every brand activity / campaign
Participate actively in all new business development pursuits by developing media strategies, ideas & plans
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with media partners, creative partners & technology partners to deliver campaigns to clients
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage billings & revenue targets for the branch & working towards achieving Financial targets set for the role / office
Key skills/industry, functional knowledge & experience required:
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Working knowledge of setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
If you are a lover of creativity + technology + media + all things digital then we are perfectly made for each other!
Should you be interested, kindly mail your updated CV at shipra.gupta@razorfish.com with the following details:
Total experience in Digital advertising-
Current CTC (Fixed + Variable)-
Expected CTC-
Notice period-
Reason for looking out-
Salary: 10,00,000 – 13,00,000 P.A. + Other benefits
Industry:Media / Entertainment / Internet
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Online/Digital Marketing
Role:Display Marketing Manager
Key skills:
Display Advertising, Digital Marketing, Seo, Sem, Digital Media, Media Planning, media buying, media strategy, publisher management, Media Marketing, digital media strategy, Campaign Management
Desired Candidate Profile:
Education-
UG: B.A – Any Specialization, English, PR/Advertising
PG:Any Postgraduate – Any Specialization, MBA/PGDM – Advertising/Mass Communication, International Business, Marketing, M.A – Communication, English, PR/ Advertising, PG Diploma – Any Specialization
Doctorate:Any Doctorate – Any Specialization, Doctorate Not Required
Please refer to the Job description above
Interested candidates can apply here:
Email Address: shipra.gupta@razorfish.com
Website: http://www.razorfish.com
