What is Email Marketing?
A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
The Email Marketing course provides vital information about how to stop Emails going to the spam folder. Tracking of emails are equally important to analyze the open and click rate of the emails, hence we use a bulk mailing online software to deal with every aspects of email marketing like tracking, conversions and building designer newsletter templates.
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
Why Email Marketing?
Easy way to reach Customer.
Effective ways to keep Customers Informed.
Email Coupons leads to larger sales drive
Easy to customize and integrate into other marketing tactics.
Inexpensive with greater Conversion Rate.
Far more space for Content compared to Text Messages
Easy way to reach Mobile Customers
Benefits of Email Marketing:
- Low Cost
- Targeted Audience
- Calls to Action
- Easy to Create
- Easy to Target
- Easy to Share
- Global Reaches
- Immediacy
- High Return on Investments
- Segmentation
Job Opportunities
- Marketing Campaign Manager
- Digital Marketing Analyst
- Social Media Expert
- Web Marketing Advisor
- Internet Marketing Consultant
- Online Marketing Manager
- Web Marketing Analyst
- Online Marketing Executive
Course Features
- Work on Live projects
- 60% theory and 40% practicals
- Get 100% job assistance till you land a job
- Free WI-Fi
- Get assistance in certification programs
- Learn from industry experts.
Topics Covered
- Introduction to Advanced Email Marketing
- Fundamentals of Email Marketing
- Email Best Practices and Myths
- Bulk Email concept
- Things you can do with Emails
- Advantages of the different text formats (HTML or Plain Text)
- Permissions & E-permissions
- Frequency & Ethics of Newsletters
- Defining your Goals
- Email Marketing Strategies
- Learn ways to build your email list
- Build your email list through a website subscribe form
- Segmentation
- Active Users
- Open rates, click-through-rates, unsubscribe rates, conversion rates, and
bounce rates. - A/B Split Testing
- How to deal with Spam Filter
- Choosing your metrics
- Tracking Landing Pages
- Analyzing Test Results
- Setting your Budget
Google Certified Students
Certified Trainers
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well recognised Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 8 Years of rich experience with learning and insights on digital marketing & eCommerce. Post his study, he honed skills in brand building and offline marketing by serving the organisation for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world.
He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in eCommerce and digital eco system building which helps him to achieve the digital marketing training objectives.
Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
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Digital Marketing Trainer
A Digital Marketing Head at Sahyadri Hospital with 7 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation.
Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning.
He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplay between them (SEO and SEM) to maximise the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver training in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.
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Digital Marketing Trainer
Ashwani Paswan, being a Digital Marketing Enthusiast, brings a rich experience of 8+ years in Digital Marketing and Brand Management, specialising in Social Media Marketing. He is a certified Google Adwords/Analytics digital marketing trainer specialised in designing social media strategy for businesses. He has worked extensively on Google AdWords, Double Click for Search and supervised all the digital marketing operations at Nimble-hype.
He specialises in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 8+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.
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Let’s first discuss how many searches you see in major search engines. Let’s take an example of Google.
Social Media is the process of gaining traffic or attention through social media sites. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
