Table of Contents

Study: 80% of Google Home results come from snippets

By Rohit Shelwante

Updated on: Aug,29,2022

A Guide to SEO Skills Needed for a Successful Career in SEO and How You Can Start Today

Table of Contents

Introduction: What is a Google Home Snippet?

A Google Home Snippet is a short introduction to any website and can be found in the SERPs.

Google Home snippets are short introductions to websites that appear in SERPs. They are shown when users search for sites like, and others.

The snippet will also show up on other pages where the site appears, such as how LinkedIn shows their Google home snippet on its homepage or YouTube in its video descriptions

The focus of these snippets is to drive traffic to the site by convincing people that they need this content, product or service and the best way for them to do it is by clicking on their website link in search engine results pages

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The Importance of Google Home Snippets to Local SEO

To help users find the best things to do in their local area, Google Home Snippets have been created. These snippets can use knowledge about a location and its users and combine it with content from different sources to bring users the most relevant information on various topics.

It is no surprise that Google Home became so successful in such a short span of time. It offers many benefits for both companies and consumers. For example, there are a lot of advantages for businesses because they get more exposure. They also get more opportunities to advertise their products or services as well as improve their reputation among potential customers. As for consumers, they receive more accurate information tailored just for them which saves them time and effort looking through tons of irrelevant results on the internet.

How to Optimize Your Content for Google Home Result Snippets

There are some simple pointers to follow if you want to optimize your content for Google Home Result snippets.

Content should be user-centric, not company-centric: The content you create should be useful, easy to understand and engaging to the users. It should provide them with the information they are looking for in a short and precise manner.

Copy Content that is Clear and Concise: Striving for clarity is a good idea with Google Home Result snippets as it helps in delivering what is on offer as fast as possible without any fuss. Making sure that there are no grammar/punctuation errors or misspelt words will improve the experience of your customers on this platform.

Text-based Content is Better than Audio or Video: It is better to use text-based content on Google Home Result snippets instead of audio or video content because this will result in an easier understanding by the user, and also save time in loading times which might cause frustration.

Create Unique Content For Each

Here is an interesting article about How to Choose the Right Digital Marketing Channels for Your Business?

How to Find Content When You Don’t Know the Title or Author

We often hear the words “content is king”. But what happens when you don’t know the title or author of a piece of content? The good news is that there are ways to find content even when you don’t remember the title or author.

The first step would be to try viewing it on a site like Google Book Search. That will allow you to search for the word or phrase you are looking for and show you any books where those words appear.

The second step would be to use Google Advanced Search by entering your keywords and selecting ‘Books’ from the field “All these words” and make sure that ‘Title contains this exact phrase and is checked off.

Conclusion: How to Improve Your Business’ Digital Marketing with Google Home Result Snippets

Google Home provides users with an easy way to search for information without visiting the website. The snippets have made it possible to increase your website’s visibility on Google and improve your customer engagement.

Google Home snippets allow you to optimize your content in a new way. They display the most relevant information from your web pages in a fun, conversational voice that’s recognizable as Google. That helps you rank higher in Google search results, improves customer engagement, and boost site traffic and conversion rates.

When You Promote Your Business with Google Home Snippets, you can leverage the power of machine learning to improve your ranking on Google, increase customer engagement on your site and generate more revenue from each customer with less work from you!


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    Rohit Shelwante

    Director Schhol of Digital Marketing Rohit Shelwante is a Digital Marketing Consultant having 11+ years of experience. He works closely with B2B & B2C businesses providing Digital Marketing Strategies that increases their Search Engine Visibility.

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