Opening for Digital Marketing Manager with a Pune based FMCG

Digital-Marketing-Manager-OpeningJob Description

MBA in marketing from tier 1 college of 2009/2010 should apply OR MBA pass outs     from tier 2 college of year 2005/06/07/and 08 should apply.
Create digital strategy aligned to overall company’s Strategy
Create an annual digital marketing calendar and build digital programs that will help     achieve the objectives laid out in the digital strategy as well as the overall brand     objectives
Develop implement and monitor new campaigns associated with product launches
Create, manage, and analyze all digital media campaigns across multiple platforms and     search engines to ensure acquisition and conversion goals are met
Day-to-day management of digital media/social networking campaigns including     coordinating creative production with agency partners for marketing material and     content apps for mobile/social platforms, social media comment generation and     responses, landing page optimization, budget management
Work with development teams to improve site architecture for SEO, recommend content     and user experience development strategies
Drive in-depth quantitative analyses and reporting of digital media performance     metrics
Primary point of contact and subject matter expert for digital paid media and social     platform experiences with both internal and external contacts
Work with the Digital Media Agency, Advertising Agency and Leadership Team to set     goals, refine strategy, and review progress
Research emerging technologies as well as competitors digital strategy for industry     best practices and opportunities to improve internal tools and capabilities of paid     media

Salary: INR 13,00,000 – 20,00,000 P.A

Industry: FMCG / Foods / Beverage

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Role Category: Marketing Manager

Role: Marketing Manager

Key skills: Digital Marketing, Advertising, Social Media, Digital Media, Campaigns, Seo, Fmcg, Strategy, Marketing Management, Social Networking

Desired Profile :

MBA in Marketing from Premier Campuses of year 09/10 pass out.
4 – 8 years of hands-on experience in digital media marketing, social media     management, mobile and email marketing, driving user experience
Good understanding of SEO/digital paid media best practices/SMM/Google Analytics/ Pay     Per Click (PPC) optimization, Google Adwords, Google Analytics, A/B Testing as well     as a working knowledge of current and emerging trends and technologies
Excellent analytical skills to assess ROI and program effectiveness
Strong written and verbal communication skills
Excellent time and project management skills
Creativity, teamwork and strong attention to detail required.

P.S. MBA in marketing from tier 1 college of 2009/2010 should apply OR MBA passouts from tier 2 college of year 2005/06/07/and 08 should apply.

Education:UG -Any Graduate – Any Specialization

PG – MBA/PGDM – Marketing

Doctorate – Doctorate Not Required

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