Extensive content development experience for both software products and knowledge services in the enterprise space
Deep knowledge of capturing, structuring, and organizing content into relevant categories
Ability to apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
Experience with creating and identifying quality social media content related to relevant business segments
Skilled in identifying new content opportunities and ways to repurpose existing content throughout the site, assuring web-based information is archived for future needs and reference
Recommending changes to website layout and content based on best-practice standards, usability testing, and website analytics
A solid understanding of ethical search engine optimization techniques
Maintaining a consistent look and feel throughout all web UIs
Experience in Lead generation, followup and customer engagement
Build, manage and maintain Targeted accounts list
Capabilities to perform market research and gather market intelligence on specific industry
Recommend product positioning and messaging based on research and quantitative and qualitative analysis on existing and emerging markets, products and competitors.
Assist in product release process through development or updates to product literature development and orchestrate product-related training for the purpose of maximizing sales
Branding and Lead generation
Excellent social media marketing & lead generation skills
Excellent communication skills
Manage customer and industry outreach programs like webinars, trainings, etc.
Experience with online monitoring and measurement platforms like Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, LinkedIn analytics and Social Mention.
Develop and maintain a comprehensive social media strategy to increase visibility and traffic across all brands and products
Experience developing and launching email and text messaging campaigns preferred
Data, analytics, and metrics oriented marketing experience
Desired Skills and Experience
Capability in Marketing Strategy and Marketing plan creation
Excellent Powerpoint skills
1.5-2 years of relevant Experience
Marketing MBA from top school
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Note: School of Digital Marketing provides Digital Marketing Training in Pune & Mumbai where we cover courses like SEO, SEM, SMO & Email Marketing. You can contact School of Digital Marketing for more details on training part.