Job Responsibilities :
Conceptualizing & running digital marketing strategies to acquire customers in the most cost effective manner
Execute and Manage regular SEO, Email Marketing, Social Media Marketing, and content Marketing
Introduce best practices in media plan across disciplines such as Google Ad-words, Google Analytics, LinkedIn Ads etc, and other emerging trends in digital advertising
Build and track conversion funnels for our website using internally used CRM as well as 3rd party tools such as Google Analytics, Mixpanel, Optimizely, and more.
Build and execute content strategies for blogs, social media channels, video networks, newsletters, emails, and other engagement channels
Work closely with third party content development as well as marketing partners.
Architect and implement digital marketing programs associated with key business goals including – lead generation, awareness, consideration, engagement, loyalty and conversion rates.
Plan and Manage Content Generation as well as publication on multiple channels.
Develop, adapt & execute multi-platform social media strategies, including but not limited to managing communities, editorial calendars, measuring digital footprint, building & maintaining blogger/community relationships
Develop social listening and learning framework to ensure customer insights are integrated into campaigns and customer engagement channels. Define and develop proof of concepts to test innovative tactics.
Analyze post-campaign metrics to set best practices and optimize advertising campaigns for brand awareness as well as conversion
Support marketing and sales teams with design and execution of marketing collateral and materials
Present design work to internal clients, marketing managers and senior management for review and approval
Salary: Not Disclosed by Recruiter
Industry: IT-Software / Software Services
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category:Marketing
Role:Marketing Manager
Keyskills
Digital Marketing Marketing SEO Email Marketing Social Media Marketing Content Marketing Product Marketing
Desired Candidate Profile
Education-
UG: Any Graduate
PG:Any Postgraduate
Doctorate:Doctorate Not Required
Skillsets
Have a RELEVANT Software Product Marketing experience of 10+ years.
Ready to get hands dirty in execution.
Understand the digital marketing space which include Media Planning, Social Media, Content, Analytics, Emailers, Designs and Customer segmentation.
Highly self Motivated.
Analytic and execution Skills across digital marketing functions such as: SEO, analytics/e-commerce funnel management, social media, and more
Understand web technologies (Cookies, HTML, CSS, JavaScript, A/B testing, etc.)Exceptional communication skills (spoken & written)
Highly numerate and believe in measuring and analyzing everything you possibly can
Hands on with new and Out of Box ideas (can execute and manage campaigns on the same line)
You are passionate about building a brand in the consumer web space
General Personality Traits : Presentable, Articulate, Well Informed about market trends
Company Profile:
Screen Magic is a dynamic team of perfectly blend of raw talent and experienced professionals from diverse academic backgrounds from premier educational institutes: Engineering, Commerce, Science and Fine Arts.
We are Pune based product oriented startup. We believe Mobile and Web are the new frontiers of all the communication in coming time.
Mail your resume’s on: arpita@screen-magic.com
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